For coffee lovers and connoisseurs living in the intense rhythm of modern life, the Armelle company created Coffe Go. It’s not for nothing that the name of the drink includes the word “Go” - this is movement, this is energy, this is life. The basis of this dynamic drink is Colombian Arabica, the taste and value of which is enhanced by an extract of the Reishi mushroom (Ganoderma). Coffe Go is suitable for coffee lovers who love the soft taste of Arabica, as well as for those who like to experiment with flavors: the Coffe GO line includes flavors from the almost classic Irish Cream option to the exquisite Cherry.
What does it cost, competition?
For optimal purchase, the manufacturer offers Armel coffee in packages with five types.
“Classic Columbia”, “Irish Cream”, “Orange”, “Bitter Almond”, “Cherry” with two bags of each. The cost of each package, regardless of the variety, is 600 rubles. For company partners - 450 rubles.
There is also competition in the form of:
- organic instant coffee drinks with cordyceps (mushroom) and reishi mushroom powder - California Gold Nutrition, CafeCeps;
- instant organic coffee with cordyceps mushroom and reishi - Madre Labs, CafeCeps.
Read: Russian coffee Montana
Raw materials and product manufacturing description
For the production of Armelle coffee, Colombian Arabica, known to coffee connoisseurs, is used. After all, it is in Colombia that the traditions of growing and producing coffee go back almost 400 years; Colombian Arabica is one of the most popular varieties of coffee and a product protected by place of origin.
Arabica coffee beans are imported from Colombia
Armelle coffee production is located in Russia - Novorossiysk, Krasnodar Territory. Before starting to develop this area and set up production, the company trained specialists from leading foreign experts. The description of the Coffe Go production process says that first, coffee beans are roasted evenly, spore powder of the medicinal reishi mushroom is added to the ground mixture, and everything is packaged in high-tech drip bags.
How to make coffee correctly?
Coffee lovers should remember that high-quality coffee beans, proper roasting and optimal grinding are only half the way to a magical, aromatic drink. You also need to know how to make coffee properly. A serving of classic coffee is almost 99% water. Accordingly, the quality of this component affects the quality of the drink no less than the coffee beans themselves. Coffee tastes best when using cold, non-hard, fresh, oxygenated water. Practice has shown that if you prepare two servings of coffee with boiled warm water and fresh cold water, the difference will be obvious even to a non-taster.
Homemade coffee recipe from Italy4.me
There are incredibly many ways to make coffee at home, some cook in a Turk, some have equipped their kitchen with an espresso machine, others use the good old geyser coffee maker. By the way, the geyser coffee maker (or as it is also called a cafetiere) is based on the principle of the first espresso machine, which we mentioned at the beginning of the article.
So, let's move on to the recipe.
We will cook in Turk. First, add freshly ground coffee at the rate of 1 spoon per serving. Lovers of strong coffee can add a little more, but I don’t recommend going over the line of two spoons per serving, it produces too much caffeine, and the taste completely changes. If you prefer coffee with sugar, we recommend adding it immediately at the beginning of preparation, and not after the drink has already been served. I don’t know what the secret is, but the difference is noticeable. Finally, fill everything with water and put it on medium heat. A soft golden foam will begin to form on the surface. When it starts to rise, remove the Turk from the heat. Do not bring the drink to a boil under any circumstances!
It is best to serve it to the Turkish table, and let everyone pour their own coffee. This way it won’t have time to cool down, because you can’t heat up brewed coffee.
In conclusion, I would like to say that the taste of real coffee is influenced by many factors, ranging from the weather in which the fruits of the coffee tree ripened, storage conditions, degree of roasting and grinding to the art of brewing the drink. To feel the fullness of the taste and aroma of truly Italian coffee, go to the southern part of Europe, to a country washed by the waters of the Mediterranean Sea and warmed by the gentle southern sun.
Coffee reviews
The Coffe Go Armelle brand, which is still very young on the Russian market, has already gathered a circle of admirers and connoisseurs. Basically, all Coffee Go lovers note the rich and bright aroma of the drink and its health benefits. They note a general improvement in the condition of the body, and an increase in vital energy, tone, and the absence of weakness, and a reduction in problems with high blood pressure in older people, even though hypertensive patients can drink coffee in extremely limited quantities. Reishi mushroom strengthens the immune system and therefore in autumn and winter, during the period of exacerbation of viral infections, Coffe Go connoisseurs note a lower susceptibility to these diseases.
The drink has no negative effects or side effects
Most fans of the Armelle brand drink note its special convenience: there is no need to grind, brew in a Turk or in a coffee maker (coffee machine), which take up additional space in the already insufficiently spacious Russian kitchens. All you need is a cup and boiling water - and the aromatic drink of vivacity and energy is ready. Each coffee lover makes his own choice: quickly brew coffee in a convenient high-tech bag or maintain the entire sequence of preparing the drink from grinding to brewing freshly ground coffee.
Interesting facts about Egoiste Cafe
Interesting facts about this brand:
- There are 2 factories where Egoist coffee is packaged. At the same time, a product made in Germany costs 100-150 rubles. cheaper, because it is cleaned less and contains more rejects.
- The substance does not have a powdery appearance, but a crystal form that dissolves faster in liquid and does not leave an unpleasant residue.
- The instant drink retains the taste of freshly brewed ground coffee. This is achieved through careful selection of ingredients (American and Kenyan grains are most often used) and proportions.
- Before packaging, the coffee is processed at various stages by 50 employees.
- In the process of preparing the grains, only glacial water taken from the Alpine mountains is used.
To save money, it is advisable to order the product in European online stores. They sell it 30-40% cheaper.
Types of McCoffee
Bags and sticks
- The Original 3-in-1 - contains three ingredients: selected coffee, sugar and non-dairy creamer. This most common product in the line has gained popularity among Russian buyers due to its excellent taste and more than affordable price.
- Strong – intended for lovers of strong varieties. The drink differs from the original in its high percentage of coffee. The characteristic bitterness is softened by sugar and cream.
- Max Classic – made from 100% Arabica. The company keeps the recipe strictly secret. The variety is addressed to those who value quality and taste. Contains little caffeine.
- Max Strong is a rich and invigorating drink with a strong aroma. Recommended by the manufacturer for use in the morning.
- Irish Cream - coffee with chocolate, vanilla and caramel notes. The composition includes a flavoring with the taste of the famous Irish liqueur - a mixture of whiskey, coffee and cream.
- Hazelnut is a popular dessert variety with the aroma of roasted hazelnuts and a bright creamy taste.
- Amaretto is designed to resemble the taste of real Italian liqueur with almonds and apricot kernels.
- Caramel – includes caramel flavoring. A sweet drink with a characteristic odor.
- Cappuccino Traditional - instant drink made from stronger roasted beans. After cooking, a stable foam forms. The composition contains cane sugar, so the sweetness is less pronounced.
- Cappuccino French Vanilla - differs from the classic variety by the presence of vanilla sugar. The drink is characterized by a delicate creamy taste with rum notes.
- Cappuccino Irish Cream - contains 100% Arabica coffee. Irish-style coffee with foam and a pleasant nutty aftertaste.
- Arabica 3 in 1 – contains freeze-dried instant coffee, sugar and cream. The composition of the mixture is heterogeneous, with clearly visible granules. Suitable for lovers of not too sweet drinks.
- Gold 3 in 1 – contains granules made using freeze dry technology, which allows you to preserve the natural taste and aroma. Available in convenient sticks.
- Cappuccino di Torino is a new product in the line. The recipe for making real Italian coffee from the city of Turin is taken as a basis. Cappuccino with a delicate, balanced taste and lush foam.
Instant coffee
- Premium - made from Arabica beans grown on mountain plantations in Africa and America. Instant coffee with a classic tart taste.
- Gold – Arabica beans for freeze-dried coffee are brought from Brazil and Central America. A drink with a rich aroma and slight sourness.
- Arabica – includes several types of selected Arabica coffee, medium roasted. Designed for those who prefer classic varieties that are not too strong.
- Aromio - a premium variety differs from others by the presence of a natural ground product in its composition. Instant coffee is made according to Italian recipes.
Granulated coffee
- Classic – traditional coffee with a mild taste and increased strength. Recommended for use in the morning.
- Favorite is a blend of intensely roasted Arabica beans from Central and South America. The drink is characterized by a strong aroma and a long aftertaste.
Coffee drinks
- Eagle Premium is a popular variety with less instant coffee content and a pleasant sweet taste.
- Express Plus Coffee Mix – designed for the HoReCa segment. Contains a small amount of caffeine.
Among the company's new products is a line for a healthy lifestyle based on chicory.
Author of the article: Natalya Potaenko, researcher and coffee connoisseur
Let's drink aromatic coffee "Coffee Go" from Armelle and earn money!
That's how easy it is now to earn money and build a business in #Armelle! The acquaintance begins with a cup of aromatic coffee “Coffee Go”. You just need to hear the aroma from one cup of natural coffee and you immediately fall in love with this drink and want this coffee again and again. Try it yourself, invite your friends for a cup of coffee and you will see how your guests will want to drink the same coffee every day and will order it from you. So much for business! Your team begins to be built completely unnoticed by you, you and your partners begin to earn money, and each partner receives the tools that you need to learn to use for better and faster team building, and therefore increase stable passive income, after registering with Armelle. As you already understand, you don’t need to run anywhere with bags and catalogs, people themselves will call you and place orders, register with the company, thanks to the automated system and recruiting that each partner receives after registering with the company.
5 reasons to drink Coffee Go from #armelle
?Produced from Colombian Arabica beans. This is an elite product that is highly valued by gourmets.
?Roasted with the addition of reishi mushroom spore powder. The plant has healing properties. Has a beneficial effect on the cardiovascular system and gastrointestinal tract. Used for the prevention of ARVI.
?Coffee is sold in drip bags. It is convenient to brew and can be taken with you.
?A variety of “MIX” flavors - an assortment of flavored coffees that will make any morning truly rich and aromatic.
Decaffeinated coffee: Arabica coffee undergoes additional processing to ensure maximum neutralization of the invigorating effect.
What flavor of Coffee Go invigorates you in the morning? Write your answers in the comments.
These are the reviews our customers share!
You can also pamper yourself and order these aromatic coffee flavors:
- Classic Colombia
- Irish cream
- Bitter almonds
- Orange
- Cherries
- Mix
- Classic Decaf
- Whiskey with words
You can order at a discount on the official Armelle website and coffee will be delivered to you by mail to the address specified during registration at a price of 450 rubles. for one package (it contains 10 drip bags). This coffee retails for 600 rubles. Therefore, it is more profitable to buy as a partner of Armelle, receive earnings and accumulate bonuses.
How to register in Armelle see here >>>
Use #armelle products, recommend to others and build your team. The company will help you achieve success.
And if you have questions, write, all contacts are on my page https://armelle.world/70129437
Pioneers - the history of coffee in Italy
Venice became one of the first European countries where coffee beans were brought from Asia along the Mediterranean Sea in the 16th century. The famous botanist Prospero Alpini brought a recipe for a wonderful invigorating drink from Egypt. At first it was positioned as a medicine and was sold exclusively in pharmacies. Soon, Genoese merchants began supplying coffee beans, along with tobacco and exotic spices.
The growing popularity of coffee has caused an unprecedented stir among the residents of Italy. Church servants suspected satanic machinations in this. But Pope Clement VIII blessed the noble drink, marking the beginning of the “golden age” of coffee.
In 1647, the first coffee shop was opened in Venice, and soon establishments began to appear throughout the country and the world.
Growing, harvesting and processing coffee
- Coffee ranks second in the world in terms of sales among legal goods (oil is in first place).
- The leader in coffee production is Brazil, accounting for 40% of the world market. The second place is occupied by Vietnam (16%, but mostly robusta is grown there), the third is Colombia (9%).
- There are 25 million coffee farmers around the world.
- The best coffee is hand-picked. One worker collects up to 700 kg of berries per day.
- What are often called coffee beans are actually the grains of the coffee berry. To obtain a good drink, only grains of ripened berries are suitable.
- The most expensive type of coffee is Kopi Luwak. But this method of “processing” was not invented because of a good life. At the end of the 19th and beginning of the 20th centuries, coffee plantations in Indonesia and the Philippines were affected by rust. Most of the harvest was lost, but even the few ripe berries were stolen by local foxes - musangs. Farmers became so impoverished that they extracted half-digested grains from musang excrement, washed them and sold them. Coffee lovers soon discovered that the “fermented” beans imparted a pleasant chocolate flavor to the drink. Now in Indonesia there are entire farms of musangs, where the animals “produce” Kopi Luwak. The price of a kilogram of this coffee is $250–1250. True, skeptics claim that thrifty farmers feed robusta to musangs.
- Thailand's Black Ivory competes with Kopi Luwak. To obtain it, elephants are fed ripe highland Arabica berries. To “produce” 1 kg of Black Ivory, an elephant must eat 32 kg of coffee berries. Coffee “processed” by elephants costs $1,100 per kilogram, and a cup of the drink in a cafe costs $50.
Coffee products from the Armel brand
The brand of coffee drinks has seven flavors.
- With rich aromas and soft tastes, drinks with “Classic Columbia”. This is a blend of Arabica and Reishi.
- “Bitter Almonds” have a rich and slightly tart taste. Drinks with aromas and flavors of bitter almonds.
- “Irish Cream” has a wonderful, delicate coffee aroma, complemented by Irish liqueur.
- Chereshnya coffee drinks combine sweet and juicy cherries with coffee. It turns out a completely new taste of your favorite drinks.
- With a coffee duet of citruses and Arabica, drinks with “Orange”. They are aromatic, fresh and with a mild bitterness.
Two more types of drinks began to be produced in the spring of 2018:
- Decaffeinated drinks with coffee taste and aroma. “Classic Decaf” is especially for those who do not want to feel the caffeine in their coffee.
- You can feel the warmth in Whiskey and Cream. This is an analogue of the Irish brutal drinks with tart flavors and cream that sailors consumed.
History of the Armelle go brand
The company operates in the Russian market and neighboring countries
Coffe GO Armelle (Armel Go or Go) is a young Russian brand created in 2015 in Novorossiysk by entrepreneur Vyacheslav Demidov. In a fairly short period of time, the company and its products entered the market of neighboring countries: Kazakhstan, Belarus, Armenia and Kyrgyzstan.
Initially, the Armelle company specialized in the production of perfumes, personal hygiene products, and household chemicals; more than a year ago, the product line was expanded with Coffe Go.
Produced and sold in portioned bags
A special feature of the Coffe GO Armelle brand is portioned coffee, in specially shaped packages in the form of a small cup (filter bag or so-called drip bag), which allows it to be brewed directly in the cup, but without coffee grounds in the drink itself - it remains in the filter . This is very convenient, so true coffee lovers will not have to part with their favorite drink either in the office, or while traveling, or on business trips, without the risk of ruining their morning or day with unexpectedly tasteless coffee in an unfamiliar place. Your favorite coffee will always be nearby.
Another feature of the brand is the composition of the coffee, which includes the imperial reishi mushroom. This ingredient has been used for thousands of years in the folk medicine of the East, famous for its traditions in healing. Manufacturers position Reishi as a special ingredient; it was used in the east as an elixir of longevity and health. Reishi contains substances that strengthen the human immune system, prevent the development of malignant neoplasms, diseases of the cardiovascular system, and generally have a beneficial effect on the human body. The duet of classic ground Arabica and reishi mushroom in the aromatic Coffe Go Armelle, combined with ease of use, gives energy and a boost of vigor throughout the day, with a beneficial effect on the entire body.
