This type of coffee has been known on the coffee market for ten years. The Black Card brand was created by the Golden Domes company. Initially, the brand produced only bean and ground coffee. Due to its great popularity, the manufacturer is expanding its range and today produces more varieties of ground and soluble Black Card.
About the brand Black Card
When this coffee appeared, consumers compared it with such a popular brand as Carte Noir. Therefore, the Black Card from the Russian manufacturer has gained popularity; it is valued for its decent quality and reasonable cost.
Now, Black Card occupies a leading position in the coffee market. The brand produces ground, instant and bean coffee. Coffee beans are roasted at one of the Russian factories, so an inexpensive, high-quality product arrives on store shelves. For example, the cost of a package of coffee beans weighing one kilogram is affordable for every Russian.
The Black Card brand is popular among professionals. It supplies goods to restaurants, bars and cafes. For the production of ground and freeze-dried coffee, raw materials are delivered from all over the world.
Historical reference
The author of the trademark was a medium-sized Russian food industry enterprise created in 1997, located in the Odintsovo district of the Moscow region. The company is engaged in the production and sale of groceries, the main share of which is roasted nuts - from walnuts to almonds. They also produced coffee at the factory - under an agreement with the brands “Jockey” and “Jardine” they packaged blends of ground and beans, but they were the first to produce their own brands of coffee.
The drink quickly became popular, but the company was unable to develop the brand further due to the crisis and the associated lack of funds. Inexpensive coffee - and the “Black Card” never pretended to be elite; it, unlike the premium Carte Noire, is a drink in the middle price category - attracted the Strauss Group. At that time, an international company with a head office in Israel was developing a strategy for business development in Russia and the CIS, and the Russian trademark came in handy.
The Strauss concern today is a large international business with a vast geography from Israel to Australia and the fourth largest coffee producer. In addition to coffee, the product range includes confectionery, snacks, dairy products, and ice cream. Brief description of Strauss in numbers:
- 14,000 employees;
- 29 factories in 22 countries;
- $2 billion turnover in 2022.
The company's success story began in the 50s, when two small family businesses, Strauss and Elite, opened in the young state of Israel. They developed independently of each other - Strauss produced and sold dairy products, chewing gum and ice cream, and Elite took its first steps in the coffee market with its confectionery business.
Both companies were actively searching for strategic partners. In the 70s, Strauss organized a joint business with Danone and is still developing it, then began producing ice cream with Unilever. At this time, Elite became a partner with PepsiCo Frito-Lay, which produces salty snacks. And then the company leaders met and decided to merge, which could become a powerful platform for further growth. And so it became.
At first, the corporate name of the new company was Strauss-Elite, and since 2007 it has been simply Strauss. Thus, from a small family business, a powerful international company was born, known in the CIS and Eastern European markets for its coffee brands Le café, FORT, Ambassador, TOTTI and, of course, Black Card. Even those who don’t like coffee and haven’t become fans of the brand remember the brand’s “You’ll be happy!” commercials. and “Coffee that inspires you to dream.”
Coffee assortment Black card
There are more than ten types of products on the coffee market. The brand specializes more in the production of granulated and freeze-dried coffee. Today, coffee is sold for preparation in a cup, Turk or coffee machine. Depending on the different degrees of roasting of the beans, each type has its own taste and certain characteristics.
Products from a well-known brand can be purchased in different weights, from ninety grams to one kilogram, in a glass jar, in foil packaging or in a soft bag.
Heart of Africa
Ethiopia is considered the historical heartland of coffee. The Black Card Heart of Africa is a premium drink. This line includes bean and ground coffee. The brewed drink has an exquisite, excellent taste and a pleasant aroma of fruit.
Coffee beans and ground
"Espresso". Ethiopian Arabica and Brazilian Robusta beans are dark roasted. The blend is intended for preparation in a coffee machine. The espresso is thick, aromatic, with a cocoa flavor.
"Figure". An original blend of Indian and Indonesian Arabica beans. 85% medium roast beans and 15% green. Ground coffee for those who want to lose weight - green coffee bean extract is included in many weight loss products. The drink has a delicate aroma and velvety taste with a hint of honey.
"Black card". A blend of medium roasted Indonesian Robusta and Arabica beans from Kenya and Brazil. A strong drink with a high level of caffeine, with a chocolate aroma and a chocolate-fruit taste with bitterness.
"For brewing in a cup." Colombian Arabica in two varieties - medium and dark roast. Ultra-fine grinding allows you to prepare a drink in minutes. Coffee with a pleasant chocolate taste and subtle cocoa aroma. A dark roast blend exhibits a burnt sugar taste.
"Ground for the Turks." A mix of Colombian and Kenyan Arabica beans, medium roasted. Fine grinding maximizes the nuances of taste and aroma; the drink turns out thick, rich, with chocolate and fruit notes.
Recipes with the Black Card
In the evening, in a cozy atmosphere, you want to drink a cup of aromatic coffee and have a friendly conversation. We offer several interesting recipes for preparing this delicious invigorating drink.
Coffee from Honore de Balzac
As it became known, the French writer was very fond of this drink and could drink about fifty cups a day. In France, in those days they drank coffee from small cups. The classic came up with the following recipe, which will require:
- Two teaspoons of ground coffee;
- Three hundred milliliters of water;
- One tablespoon each of orange and lemon zest;
- A few spoons of sugar;
- Three spice cloves;
- A tablespoon of citrus liqueur;
- Cinnamon.
Heat the lemon, orange zest, all the spices and sugar well in a dry frying pan. When the sugar melts, transfer the mixture into a container and pour in the liqueur. Brew coffee in a Turkish coffee pot, then pour it into a cup. Carefully add liqueur mixture.
Voltaire's coffee drink
Voltaire is a legendary philosopher who was also known as a coffee gourmet. He prepared a drink with the addition of cocoa. To brew it, you will need
- Three teaspoons of ground Black Card Premium;
- A glass of milk;
- Three teaspoons of cocoa;
- Three hundred milliliters of water;
- Three teaspoons of cream;
- Sugar to taste.
Boil milk in a container with the addition of cocoa powder and sugar, mix everything and turn off the heat. Brew ground coffee in a Turkish coffee pot as usual. Carefully pour it into the milk in a thin stream. Pour the coffee mixture into cups and garnish with cream.
The well-known brand Black Card produces a product for every taste, in practical packaging and at an affordable price. We recommend that you try this coffee and use our recipes.
Coffee gives us women many pleasant moments in life. Starting every morning with an invigorating cup of aromatic drink, organizing coffee breaks with colleagues or enjoying an amazing Americano, latte or cappuccino in the evening with loved ones is so wonderful and special every time.
Coffee "Black Card" - for real queens
Selected Black Card coffee, collected from the best corners of the world, warmed by the rays of the hot sun on the plantations of Colombia, Brazil and other countries where coffee beans are born, is ready to become part of your bright and rich life.
Today our brand offers various types of Black Card coffee in order to satisfy the demand of a wide audience. Here you will find natural and selected coffee in the following formats:
- grain
- ground
- soluble
It is impossible to say exactly which format is more preferred by the modern representative of the fair sex. The choice is always individual and depends on taste preferences, habits, and disposition.
Selection of active ladies
If you are an ambitious and purposeful woman and every minute counts, the instant Black Card format is perfect for you, as it can convey the amazing and rich taste of brewed coffee. Just a few moments and an invigorating drink with the aroma of freshly brewed Arabica or Robusta is ready!
For connoisseurs of special recipes and lovers of creativity
Do you have your own opinion on making coffee and want to brew it according to your own rules? Then the ground format is ideal for you, allowing you to create your own unique ritual for preparing an invigorating drink. What your coffee will be like in the morning, at lunchtime or in the evening is up to you!
Maximum fullness of taste and aroma
For ladies who want to control the cooking process from start to finish, we offer a grain format. You can grind the beans using a coffee grinder or automatic machine and brew an invigorating drink with a full bouquet of taste and aroma. They say that part of the rich aroma of natural coffee beans evaporates within 15-20 minutes after grinding the beans, now you don’t have to worry about losing the full flavor of the aroma in a cup of coffee: with the “Black Card” you always get the maximum!
You can choose your Black Card coffee on the official website of the brand.
Reveal your femininity with the “Black Card” and feel the harmony of nature within you! This is the power of women - to make our world more beautiful and kinder, and our coffee is ready to become a source of your inspiration!
Drink range
The only company that produces Carte Noir coffee is Kraft Foods. It produces 28 types of natural coffee and 9 instant ones. In addition, they are produced in pods and capsules, which are intended for coffee machines.
Range:
- Ground coffee is an exquisite blend. The combination of Arabica beans from Africa, America and Asia, formed by specialists, helped bring to life the original shades of taste. This is how new varieties appeared:
- Carte Noir Aroma – soft, gentle, sweet.
- Carte Noir Velor, its distinctive feature is fine grinding and delicate foam.
- Carte Noir Expresso for coffee machines.
- Carte Noir coffee beans It is customary to drink it with milk in the morning, and brew it strong at lunchtime and in the evening. The packaging is perfectly thought out and meets all standards.
- Instant coffee Carte Noir consists of four types of drink. Carte Noir Original is freeze-dried coffee that is not inferior in taste to ground drink. Classic Velvet with a rich and vibrant aroma. Expresso is the strongest, intended for connoisseurs of a specific bitterness. Linstant – freeze-dried coffee is designed for gourmets who are able to detect subtle flavor nuances.
Decaffeinated coffee is also available on sale.
The coffee is of excellent quality, thanks to the strictest selection of only the best beans, blending and special roasting technology.
How much does Carte Noire coffee cost in Russian stores?
Packaging, type of coffee and packaging features affect the cost:
- in capsules – 451 rubles;
- instant Carte Noir (80 g) – 249 rubles;
- ground Milicano (150 g) – 495 rubles;
- in beans (800 g in a jar) – 999 rubles;
- instant Carte Noir Original (190 g) – 1089 rub. and weighing 90 g for 299 rubles;
- Carte Noir (150 g) – 520 rub. (in soft packaging).
