Coffee Carte Noir: types, production technology, reviews

We have already told you that several years ago we could not imagine a normal start to the day without a cup of instant coffee, and then we abruptly switched to natural coffee and we no longer drink instant coffee. However, having quite extensive experience in this matter, we can safely share our impressions of this or that instant coffee, since we have tried a significant amount of it. And one of those coffees that we used to like is “Carte Noire” or, in Russian, “Carte Noir”, which can be translated as “Black Card”. This drink is somewhat more expensive than other popular brands; it is considered premium, but is included in the average price category. Despite the fact that Carte Noire coffee was created only in 1978, it has already gained popularity in many countries around the world. To make Black Card coffee, 100% Arabica is taken, and its creator was none other than the Frenchman - Rene Monnier. We had a chance to try its classic instant version, which we bought in a glass jar, and even in bags for one-time brewing - we carried these with us in case of a strong desire to drink coffee somewhere away, where it is not found. “Carte Noire” I liked us with its tough strength without excessive sourness and invigorating aroma. By the way, as for single-serve bags, this coffee brand offers this drink in its pure form, without sugar, cream and other additives, that is, the same coffee as in the can, and we especially liked this, since at that time (years 5 ago) was rare. These are our personal impressions, and now let's get acquainted with the assortment offered by Carte Noir, especially since it contains not only instant, but also brewed coffee.

History of the Carte Noire brand

Everything is complicated with a brand.
They were a French company in 1978 and they have done well in the market producing some truly delicious Carte Noire coffees in a wide range. In 1982, the brand was bought by Jacobs Suchard, and from them to Kraft General Foods. In 1993, Kraft General Foods Europe and Jacobs Suchard merged to form Kraft Jacobs Suchard. In 2007, Kraft Foods became independent again and Carte Noire joined Mondelēz International. When Mondelēz merged with Jacobs Douwe Egberts, the Carte Noire coffee brand was bought by Lavazza.

In the 70s of the last century, he introduced the Grand-Mere coffee brand to the world, which was appreciated by most gourmets, and by the end of the 80s he developed the following varieties:

1. Carte Rouge
2. Carte Noire
3. Carte Bleu

The drink was also memorable due to the original way of packaging the product. At that time, Carte Noir coffee was vacuum-packed, which was considered an innovative approach, and therefore a breakthrough in the coffee industry.

The composition includes 100% Arabica, which is collected exclusively on elite plantations, therefore, the coffee belongs to the “Premium” series.

The brand became so famous in France that in the early 80s it was bought by the large Jacobs enterprise. The company managed to bring this type of coffee into the luxury segment, the price of which was quite high. Today, Jacobs products are in great demand due to their excellent quality.

Not much about Carte Noir

Many who have tried this variety at least once, about the properties. The advertising slogan is proof of this; it is truly capable of awakening desire. The product quickly conquered all of Europe, and then came to Russia and became the favorite of many.

Carte Noir is a classic drink that is preferable to drink in the morning, as it perfectly invigorates. The taste has many shades, which once again emphasizes its exclusivity. Compared to other types of coffee, it has no bitterness, even if consumed cold.

Brand history

Today, Carte Noir coffee is recognizable everywhere. Its rich history, which consisted of a number of creative solutions and non-standard steps, led to this.

The creator of the brand is the French authoritative expert and gourmet Rene Monnier.

The idea to create his own coffee brand came to Monier in 1965. The first result of his labors was Grand-Mere coffee (translated as “grandmother”). The enormous popularity of the drink was facilitated not only by its excellent taste, but also by the funny advertising slogan that was quickly remembered by the public: “Grandma, make us aromatic coffee!”

Monier's "card" coffee collection was released in 1978, when he introduced not one, but three blends:

• Carte Bleu ("blue card");
• Carte Rouge (“red card”);
• Carte Noire ("black card").

The latter became the most popular among the three new products. This was due to several innovative solutions: soft packaging, spectacular design and, of course, high quality of the drink. It is Carte Noire that is the leader of the Premium Arabica segment - a new quality standard has been created.

The first Carte Noire coffee was released in a soft black package with a transparent strip through which the beans were visible, and the drink was decorated with a golden ribbon that tied the package. The author of the idea of ​​​​creating such a memorable packaging was the famous image maker Jacques Segal. Before that, he worked on the image of world politicians.

The success of the brand lay not only in a successful presentation. To produce the drink, the best Arabica beans were used, which were collected on elite plantations and then processed and roasted by hand. The multi-faceted taste, captivating aroma and long, rich aftertaste are the reason that the first batch was sold out in just a few days.

From its founding to this day, Carte Noire has been grown on the best plantations in Brazil, Guatemala, Ethiopia, Indonesia, Kenya, Colombia and Peru.

In 1983, the Carte Noire brand, which was at the peak of its popularity, was bought by Klaus Jacobs, the grandson of the founder of another famous coffee brand. It was then that the slogan was coined: “Coffee that awakens desire.”

Today, the Carte Noire brand is part of the Jacobs Douwe Egberts company, which produces Tassimo coffee machines.

How to prepare Carte Noir coffee correctly?

The taste of the drink greatly depends on the preparation method. We will tell you how to brew coffee correctly depending on the type.

Instant coffee Carte Noir

The easiest and fastest way to prepare a drink is the classic one.

Ingredients:

• Carte Noire instant coffee – 2 teaspoons for a strong drink or 1 teaspoon for a weak one;
• sugar;
• water – 180 ml.

Preparation:

1. To boil water. The ideal temperature for cooking should be 90 degrees. To achieve the required indicator, you can use a thermometer. If it is not available, boil water and then wait four minutes. During this time, the temperature will reach the required value.
2. Pour the required amount of coffee into a mug and fill it with prepared water. Stir and leave for three minutes. True gourmets recommend not spoiling the taste of the drink with sugar, but if you need it, then add the sweet product after the drink has steeped.

Coffee beans Carte Noire

To make the drink taste perfect, it is first recommended to fry the grains in a frying pan without oil for about five minutes. Then grind them in a coffee grinder. It tastes best when brewed in a Turk.

Ingredients:

• ground coffee beans Carte Noir - 2 teaspoons;
• water – 100 ml;
• sugar – 1 teaspoon.

Preparation:

1. Pour the resulting ground coffee into a Turk. Add sugar and pour in water.
2. Keep the Turk on the lowest setting, constantly monitoring the cooking process so as not to miss a moment. As soon as the foam starts to rise, immediately remove from heat. Wait for the grounds to sink to the bottom and pour into a cup.

Ground coffee

Ground Carte Noir is produced in a very fine grind - this makes it possible to prepare an aromatic drink in a cup.

Ingredients:

• ground coffee Carte Noir – 2 teaspoons;
• boiling water – 160 ml;
• sugar - optional;
• milk - optional.

Preparation:

1. The first step is to warm up the cup in which the drink will be brewed. To do this, pour boiling water and leave for a few minutes.
2. Drain the liquid and add coffee. Pour boiling water over and cover with a saucer. Hold for three minutes.
3. After this, stir and add sugar and milk to the drink if desired.

Coffee "Black Card"

And now we will tell you about a slightly different coffee, which can easily be confused with the expensive French “Carte Noire” - this is the “Black Card” - a drink produced by the Russian company ZAO Golden Domes Factory. In this case, the assortment is a little simpler in terms of price and a little richer in terms of variety: 1) Instant coffee “Black Card”: - “Gold” - sublimated instant coffee with golden roast (presented in a glass jar, in a ziplock bag, in individual sticks ); — “Premium” — freeze-dried instant coffee from Colombian Arabica with a mild taste (presented in a glass jar, in a ziplock bag); — “Exclusive Brasilia” - freeze-dried instant coffee from Brazilian Arabica, distinguished by its strong taste (presented in a glass jar, in a ziplock bag); — “Collection” — Colombian Arabica coffee (in a can).

2) Ground coffee “Black Card”: - “Ground” - 100% Arabica; — “Turkish coffee” — coffee with a particularly fine grind, suitable for brewing in a cup; — “Coffee for Turkish people”; — “Premium” — ground coffee in gift packaging; - “For brewing in a cup” - coffee from Colombian, Brazilian and Guatemalan Arabica.

3) Coffee beans “Black Card”: - “Black Card beans” - a blend of South American Arabica; — “Coffee for Turkish people”; — “Esspresso Italiano” — exquisite coffee with a chocolate aftertaste. 4) A mixture of instant coffee with ground “Black Card”: - “Turkish Coffee” - a blend of instant coffee with finely ground coffee beans in a ziplock bag. Here is a slightly different assortment of the Russian “Black Card”. When choosing coffee in a store, don’t confuse it, although both options deserve attention, if only to satisfy curiosity. Enjoy your coffee!

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Historical reference

Carte Noire was created by the French gourmet and authoritative expert in the world of coffee in France, Rene Monnier. The idea of ​​his own brand came to him in 1965, and the master called his first blend Grand-Mere (translated into Russian as “grandmother”). The slogan that sounded during the advertising campaign: “Grandma, make us aromatic coffee!” brought a smile, was quickly remembered and contributed greatly to the popularity of the new brand. And in 1978, Rene Monnier presented a “card” collection - Carte Rouge (“red card”), Carte Bleu (“blue card”) and Carte Noire, which immediately became a favorite.

The success of the brand was predictable: Arabica beans collected, processed and roasted by hand from elite plantations (Arabica Exclusif) had a captivating aroma, a rich, multifaceted taste with a whole bouquet of shades and a pleasant long aftertaste with the bitterness characteristic of invigorating drinks. The first batch of the drink, despite the high price, sold out in a matter of days, in which the memorable packaging also played a significant role.

An intriguing black bag with a transparent strip through which the grains were visible, and an entwining gold ribbon, the name of the brand and the image as a whole were invented by the famous French image maker Jacques Segal, who was called “the one who makes kings.” Jacques Segal received this nickname thanks to successfully implemented projects to create an image in the advertising campaigns of presidents - Francois Mitterrand, Alexander Kwasniewski, Jozsef Antall.

Carte Noire opened a new page in coffee classification, thanks to it a new quality standard emerged - Premium Arabica.

In 1983, when Carte Noir was at the peak of its popularity, the brand was acquired by the enterprising grandson of the founder of the Jacobs company, Klaus Jacobs, and immediately launched a large-scale advertising campaign. Jacobs head of marketing Tennessee Williams came up with a new slogan and plot for a romantic video that ended with the words: “This is how Carte Noir is born - coffee that awakens desire...”. A year later, Carte Noire was already a leader in sales in its price category.

In the late 90s, Jacobs, along with its brands, became part of Kraft Foods Inc. - an international concern for the production of packaged food products. And in 2012, the concern was divided into several subsidiaries, and the Carte Noire brand was transferred to one of them - Mondelez International. In 2015, the company became part of Jacobs Douwe Egberts.

Types of coffee card noir

Original (original ground and instant)

Available in two types: ground for Turkish coffee and instant. This original coffee is very strong and has a bright and rich taste, as stated on the packaging it contains 100% Arabica from Asian and Latin American countries. It has a medium roast, due to which the coffee drink does not inherently have a very bitter taste, but reveals the entire aroma quite brightly. The leftover coffee can not be thrown away, but used as a mask, scrub and other options.

Millicano

This type is suitable for lovers of medium roast coffee. This coffee is considered just the same coffee that has a hint of natural mega-fine grinding. This aspect allows you to cook easily soluble, but at the same time the natural taste and refined aroma are fully revealed. It is worth noting the fact that the taste is soft and somewhat velvety, not like the original. As stated on the packaging, this type of coffee is made from Arabica beans.

Decaffeine

Decaffeinated coffee contains a minimum of caffeine. This type of coffee drink is perfect for decaffeinated coffee lovers. This drink is considered the lightest in the Carte Noire product line and has a very delicate aroma, containing a minimal dose of caffeine. You can easily drink a cup of this coffee even in the evening. But the benefits of Carte Noire Decaffeine will most likely be questionable, since the absence of caffeine implies the presence of a large amount of chemical solvents.

You can add syrup or spices to improve the taste.

Tassimo

This type of coffee is designed for standard cups. It is a collection of capsules for modern Nespresso coffee machines. This set offers the buyer as many as 4 types of drinks, completely different in taste.

Café Long Delicat – coffee made from Colombian beans. This particular coffee is distinguished by subtle notes of fruit from the tropics accompanied by aromatic accompaniment, possessing a multifaceted taste.

Petit-Dejeuner Intense

Petit-Dejeuner Intense is also a type of capsule coffee. This coffee implies large portions and a fairly intense taste with a predominance of a special aromatic accompaniment.

Noire Espresso Aromatique

This coffee drink is designed for small portions. It is Noire Espress Aromatique that includes ground coffee with a mild taste. You can also mention that this type of coffee has a delicate foam and a maddening aroma.

Cafe Long Intense

The texture of this coffee is velvety, but the taste is quite intense and strong. It is Café Long Intense that is a bitter and dense drink. Coffee is designed for medium portions. You can add milk.

Assortment of Carte Noir coffee

The entire range can be divided into several types. This is coffee beans, ground, instant and in capsules (Tassimo collection).

Carte Noir beans

It is presented on the market under the slogan “French temptation”. This is a medium-roasted bean coffee, sold in 800 g and 230 g packaging. The beans for this type of drink are grown on plantations in Asia and Latin America. It has a harmonious deep taste, intense and rich aroma.

Soluble (sublimated)

The creators proudly call this type of coffee “French sophistication.” The taste of instant Carte Noire is milder compared to grain and ground. But it is no less rich, rich and deep. Available in several formats: in sticks of 1.8 g (per serving of drink), soft packs of 75 and 150 g, in glass jars of 95 and 150 g.

Ground

The motto of the coffee is “French perfection”. Like the bean drink, the ground drink, available in 230g packaging, has a rich and rich taste. The degree of grinding and roasting is medium.

Tassimo collection in capsules

Coffee capsules for coffee machines allow you to prepare a luxurious drink that will appeal to even demanding gourmets. Tassimo is presented in two collections: PETIT-DÉJEUNER INTENSE and CAFÉ LONG INTENSE. Both options have a rich, rich flavor.

Carte Noire

Kraft Foods is a large food manufacturer whose history began about a century ago. Initially, the company focused on producing products for middle-class consumers. Kraft Foods adheres to the same policy today, maintaining a leading position in the market thanks to the truly decent quality of its products.

Kraft Foods began its work in Russia about 15 years ago, and almost immediately, individual brands owned by the company won the trust of consumers. Among them is Carte Noire coffee, which is well known on the Russian market and is in consistently high demand.

Strictly speaking, Carte Noire is a whole line of coffee, including several product names. Including instant and ground coffee, which belongs to the upper level of the average price range, are presented under this brand. Instant coffee is the most in demand among Carte Noire products - it is of truly high quality and allows you to get a drink that is as close to boiled coffee in taste and aroma as possible.

Instant Carte Noire is often purchased precisely as an alternative to classic Turkish coffee - for those who are accustomed to drinking a drink prepared in this particular way, Carte Noire turns out to be the only acceptable instant alternative. Instant Carte Noire is available in only two types - traditional coffee in black and green packaging, or decaffeinated coffee in black and blue packaging. Carte Noire offers several types of packaging. Most often in stores you can find coffee in glass jars or coffee in portioned bags.

When buying Carte Noire you should be careful - this coffee is often counterfeited. The reason for this is its particular popularity, as well as its high cost.

That is why it is necessary to pay attention to which manufacturer is indicated on the packaging (it should be Kraft Foods), and also remember that Carte Noire is always called exactly that - that is, coffee called “Black Card” is a completely different product

However, Carte Noire is not only instant, but also ground coffee. True, ground coffee is less popular - compared to other coffee blends of a similar price category, the blend offered by Carte Noire looks average. However, Carte Noire also finds its fans among buyers of ground coffee. Ground Carte Noire presented on the Russian market can be of two types - espresso grind and finer grind (Velour). In both cases the same mixture is used.

Finally, Carte Noire grain coffee is of fairly high quality, which is ensured both by packaging that preserves the taste and aroma of the beans, and by the fact that Carte Noire coffee itself, supplied to the Russian market, is still of quite high quality. On the market, Carte Noire is positioned as coffee for connoisseurs of this drink, but rather, this brand represents “everyday” coffee for those who are accustomed to high-quality Arabica beans.

Packaging Features

The Carte Noir brand produces high-quality instant coffee in two types of packaging: black and green (classic version) and black and blue (decaffeinated). The company mainly uses branded glass containers, although some coffees are produced exclusively in single-serve bags or vacuum-packed.

For beans and ground coffee, special packaging is usually used to preserve the freshness and aroma of the product for a long time

It is important that the consumer receives a fresh and high-quality product, therefore special attention is paid to the properties of packaging

How to distinguish an original from a fake?

In order not to buy counterfeit goods, it is important to pay attention to the packaging and, above all, the logo. Always written only in Latin. Be sure to check the spelling, the brand name says "Carte Noire".

Also, evidence that there is a fake on the counter can be the following signs:

• too low price or inflated discounts;
• incorrect letters, drops of glue, crooked labels;
• the barcode of the product does not correspond to the country of origin.

If in doubt, ask the seller for product certificates. Insurance against buying a fake will be a purchase in a company store or on the Carte Noire website.”

Fans of this invigorating aromatic drink have long been enjoying Carte Noir desserts. This is premium coffee that fully justifies its popularity.

What is special about the packaging?

Carte Noire coffee is a high-quality product that is sold only in 2 types of packaging (by color):

1. The classic version is black and green.
2. Decaffeinated - black and blue.

Ground and bean coffee Carte Noir retains its taste and aroma for a long time thanks to special packaging, which is given special attention.

Production technology

The magical properties sometimes attributed to this drink lie in the secret of roasting the beans. The technology used for this is called “Fire and Ice”: the grains are first strongly heated and then rapidly cooled. This shock procedure helps the product not only to “seal” the divine aroma inside each grain, but also to awaken its various shades.

Everything seems simple, however, no matter how coffee competitors tried to duplicate this process in their productions, they always failed: the creators of Carte Noire, without making a secret of their technology, never reveal its nuances, and success may depend on some hundredths of a degree or a couple of seconds spent cooling the product, which will either reduce all efforts to zero or make the aroma of the beans magical.

Another secret of success is careful selection of raw materials. Carte Noire uses Arabica of the highest quality, and it is brought literally from all over the world - from Asia, African countries, from America - South and Central. And the best French masters are responsible for the perfect blend.

How to distinguish from a fake

For those who drink Carte Noire regularly, it is usually not difficult to distinguish a quality product from a fake. If the product is packaged in glass containers, then it is usually branded. Paper packaging is available in two types: black and green (for regular beans or ground coffee) and black and blue (for decaffeinated coffee).

An inexperienced buyer should look for the inscription on the packaging: “Kraft Foods” (this is -, this product should not have any other (including in Russian) names. If the packaging contains the inscription “Black Card", then this is most likely fake.

How to protect yourself from counterfeiting

True pleasure can only be obtained from genuine Carte Noire coffee. Therefore, when purchasing, you should always pay attention to the packaging. Regardless of the type, it will have the inscription “Kraft Foods” on it - this is the name of the company that produces the famous product. The only inscription on the drink is “Carte Noire”. If even one letter is changed, the inscription is written in Russian, or the name is missing altogether, then it is a fake.

What is special about the packaging?

Carte Noire coffee is a high-quality product that can be found on sale only in 2 types of packaging (by color):

1. The classic version is black and green.
2. Decaffeinated - black and blue.

Ground and bean coffee Carte Noir retains its taste and aroma for a long time, thanks to special packaging, which is given special, close attention.

Cooking rules

The main component of success is proper preparation. If you don’t immediately learn how to brew a drink, then even expensive, elite coffee carte noir will not bring pleasure. Each species has its own characteristics that need to be thoroughly studied.

Soluble

When a large group of friends comes or you simply don’t have enough time, you should use the classic cooking option. It is the simplest and fastest.

Required:

• instant coffee granules – 5 g for a strong drink, for a weak drink – 2 g;
• water – 180 ml.

Step by step process:

1. Heat the water to 90°C. If you don’t have a thermometer, you can bring the liquid to a boil, remove from heat and wait 4 minutes.
2. Add coffee granules n Stir. Leave for 3 minutes.

It is better not to spoil the drink with sugar. They drink it in small sips to enjoy the taste.

In beans

First, the grains must be fried in a frying pan without adding oil. Frying time – 5 minutes. After that, grind them using a coffee grinder. Brew in a Turk.

You will need:

• ground coffee beans – 8 g;
• water – 100 ml;
• sugar – 8 g.

Step by step process:

1. Pour dry ingredients into the Turk, then pour in water.
2. Set the burner to minimum. Constantly monitor the condition of the drink.
3. Remove from the burner when the foam begins to rise.
4. After the grounds have settled, pour into a cup.

Ground

The manufacturer produces very finely ground carte noir, so it can be brewed directly in a cup.

You will need:

• ground coffee – 8 g;
• boiling water – 160 ml.

Step by step process:

1. Warm up the cup by pouring boiling water into it for a few minutes.
2. Drain the liquid completely. Pour in the ground product. Pour boiling water, the volume of which is indicated in the recipe.
3. Cover with a saucer. Leave for 3 minutes. Mix.

Depending on taste preferences, you can add a little sugar and milk.

Product range

The goal of the Carte Noir manufacturer is based on improving the quality of coffee, and not expanding its line. There are several varieties of coffee fruits available in stores.

Coffee Carte Noir instant. Coffee beans are presented in 2 types, namely with and without caffeine.

Millicano. Simultaneous combination of instant coffee and finely ground coffee fruits. The grains give the drink a bright taste and a boost of vigor. The line is completely free of preservatives and flavor enhancers. There are several ways to package such a product:

1. Classic glass jar.
2. The cardboard packaging contains sticks of 2 grams of product.
3. The coffee is presented in a bag with a tight zipper.
4. Characterized by a refined aroma. The product does not contain caffeine

Insoluble version of the product. The line is presented in several forms:

• roasted grains in packaging;
• ground version of coffee;
• bags for coffee machines.

The product range includes several varieties.
To purchase an original product, you must adhere to several rules for choosing coffee:

1. Decaffeinated beans are presented in black and green packaging on the official Carte Noir coffee website.
2. Luxury coffee is packaged in black and yellow tones, regardless of the solubility of the beans.
3. Manufacturer. You must purchase products only from Kraft Foods. The presence of another manufacturer indicates a fake.
4. The name on the packaging is in English only.

Carte Noire Original

The product is characterized by strength and richness of taste. Carte Noire Original is made from 100% Arabica coffee. The grains are grown in Asia and Latin America. They are lightly roasted, which helps eliminate the bitter taste in the drink. When the maximum temperature is reached, a stream of cold air is applied to the fruits of the cocoa tree, which preserves the taste and aroma. The store offers a variant in the form of grains, a ground version and an instant one. When served correctly, a small, gentle and even foam forms over the cup. To prepare a drink with a bright taste, it is recommended to follow the steps:

1. For a medium strength drink, 1 spoon of the product is needed, for a high strength - 2 spoons.
2. Preheat the water until boiling. Temperature at least 90 degrees.
3. Place the desired amount of coffee into a cup.
4. Fill with prepared water.
5. Leave for 3 minutes.
6. Add sugar or milk as desired.

It is advisable to add additional ingredients to the cup after the coffee has brewed.

Carte Noire Millicano

Carte Noire Millicano mixes beans and instant coffees. The drink is characterized by a silky taste and pronounced aroma. The grains are subject to ultra-fine grinding, which allows for maximum preservation of aroma and taste. Carte Noire Millicano consists of 100% Arabica coffee. In the store, the product is presented in the form of glass jars of different sizes. It is brewed using the instant coffee method.

Carte Noir Decaf

For people with contraindications to the use of caffeine, Carte Noir Decaf is indicated. Decaffeination is carried out using chemicals, which also does not have a particularly good effect on the body.

Tassimo Collection

For coffee machines with capsules, several types of drinks from the Carte Noir line are used:

1. Café Long Delicate. 100% Arabica. The aroma can be additionally saturated with fruity notes.
2. Petit-Dejeuner Intense. It has an intense coffee taste. A capsule is used to prepare a drink with an increased volume.
3. Noire Espresso Aromatique. It has a persistent creamy foam and pronounced taste characteristics. The capsules are suitable for making espresso.
4. Café Long Intense. Strong taste with pronounced aroma.

Reviews

In fact, the overall picture is not so rosy. According to user ratings on popular review sites, the coffee of this brand receives an average rating. Almost half of consumers find disadvantages that significantly affect their desire to purchase Carte Noir products in the future. Having a negative impact, as you understand. But there are also a lot of positive reviews.

Here are a couple of them:

I decided to try this coffee after the advice of my parents. They really liked him. It is extremely difficult to surprise me with the taste of a drink, and Carte Noir failed to do so. I didn't like the lack of distinct aroma. The drink tasted bad. I can’t even clearly say what I didn’t like more - the sourness, the bitterness. Just not my taste. I give it a low rating.

Olesya, manager.

My husband and I drink this coffee all the time. We have been avid coffee drinkers for many years (see the best gift for a coffee lover) and have tried a variety of options. We settled on Cart Noire Original grain. Nowadays, not a single morning is complete without an aromatic drink. Satisfied with everything - wonderful aroma, viscous taste. Rating 5.

Alice, designer.

Range

In France, the choice of flavors and options is really large, but at the domestic plant only a fairly narrow range is produced, albeit in all formats - from grain to instant sticks.

Coffee Carte Noire Original

Quite strong, bright and rich taste of 100% Arabica from Asia and Latin America. The roast is medium, so the drink is not too bitter, but the aroma is well revealed. Available in the form of grains, ground (medium grind, suitable for cups and Turks), as well as instant - in glass jars, bags and sticks.

Coffee Carte Noire Millicano

This is instant coffee with the addition of natural ultra-fine grinding. This allows you to prepare the drink as easily as instant, but at the same time get some of the aroma and taste of the natural one. The taste is deeper, velvety, the aromas are brighter and more multifaceted. Made from Arabica beans. Release form: in glass jars and soft packaging.

Coffee Carte Noir Decaf

Decaffeine is the choice for those who like the taste of coffee, but without the caffeine. The drink is very light, with a delicate aroma, and contains a minimal dose of caffeine, so you can drink it even late in the evening. Another thing is that the technology for producing soluble decaf already involves the use of many chemical solvents, so the health benefits may be questionable.

Tassimo Collection

These are capsules compatible with Nespresso coffee machines. There are four types of drinks to choose from:

Café Long Delicat – made from Colombian beans, it has notes of tropical fruit in the aroma and has a multifaceted taste. 16 capsules for medium cups.

Petit-Dejeuner Intense – for preparing large portions. Intense taste and special aromatic component.

Noire Espresso Aromatique – designed for small portions, contains ground coffee with a mild taste. Delicate foam and a mind-blowing aroma of pleasure.

Café Long Intense – velvety texture and strong, intense taste, a blend for those who like the dense body of the drink and its bitter strength. Portions are average.

Since the capsule is designed for a specific portion and amount of water (when preparing, you choose the volume - small, medium or large), we recommend taking capsules designed for your favorite format.

Price policy

Carte Noir coffee can be found in almost all grocery supermarkets in the country and in online stores. On average, the price of goods in different stores is approximately the same:

Carte Noire product line

It consists of:

• ground;
• soluble;
• grain;
• capsule type coffee.

Grain option - French temptation

Carte Noire with such a creative slogan has a medium degree of roasting of beans. It is packaged in 230 and 800 g. Drinks with intense, rich aromas, with a harmonious, deep taste.

French sophistication

This motto is for freeze-dried, instant coffee. It is soft when compared to grain and ground. But it is also deep and rich. Available in different packages.

French perfection

Slogan for ground coffee with medium grind and roast. With a rich, rich taste. Packed in 230 g.

Nowadays, Carte Noire coffee is known everywhere, thanks to its history of creative solutions and unconventional steps.

Read: What is triplo coffee, how to prepare it

Assortment of coffee "Carte Noire"

Instant coffee “Carte Noire”: - “French perfection” - classic French coffee in a glass jar; — “French originality” — “Carte Noire” coffee in a soft bag with a zipper; — “French elegance” — “Carte Noire” coffee in sticks for one serving (2 g of coffee per stick) — we talked about them above; — “French Romanticism” is a sophisticated decaffeinated drink in a glass jar.

Natural coffee "Carte Noire": - "French temptation" - "Carte Noire" beans - "French perfection" - ground "Carte Noire" - "Expresso. French style" - Carte Noire coffee for coffee machines. — “Velours.” French sophistication" - Carte Noire coffee with a pleasant soft taste. Here is a not very extensive, but very specific, with the same exquisite taste, “Carte Noire” coffee assortment.

History of the Carte Noire brand

Everything is complicated with a brand. They were a French company in 1978 and they have done well in the market producing some truly delicious Carte Noire coffees in a wide range. In 1982, the brand was bought by Jacobs Suchard, and from them to Kraft General Foods.

In 1993, Kraft General Foods Europe and Jacobs Suchard merged to form Kraft Jacobs Suchard. In 2007, Kraft Foods became independent again and Carte Noire joined Mondelēz International. When Mondelēz merged with Jacobs Douwe Egberts, the Carte Noire coffee brand was bought by Lavazza.

In the 70s of the last century, he introduced the Grand-Mere coffee brand to the world, which was appreciated by most gourmets, and by the end of the 80s he developed the following varieties:

1. Carte Rouge
2. Carte Noire
3. Carte Bleu

The drink was also memorable due to the original way of packaging the product. At that time, Carte Noir coffee was vacuum-packed, which was considered an innovative approach, and therefore a breakthrough in the coffee industry.

The composition includes 100% Arabica, which is collected exclusively on elite plantations, therefore, the coffee belongs to the “Premium” series.

The brand became so famous in France that in the early 80s it was bought by the large Jacobs enterprise. The company managed to bring this type of coffee into the luxury segment, the price of which was quite high. Today, Jacobs products are in great demand due to their excellent quality.

Not much about Carte Noir

Many who have tried this variety at least once, about the properties. The advertising slogan is proof of this; it is truly capable of awakening desire. The product quickly conquered all of Europe, and then came to Russia and became the favorite of many.

Carte Noir is a classic drink that is preferable to drink in the morning, as it perfectly invigorates. The taste has many shades, which once again emphasizes its exclusivity. Compared to other types of coffee, it has no bitterness, even if consumed cold.

History of origin

Rene Mounier is a French entrepreneur who launched several brands of coffee on the market. He gained worldwide fame thanks to Carte Noire in 1978.

Consumers were amazed not only by the bright, rich and perfect taste, but also by the unusual vacuum packaging. Everyone was also attracted by its design: noble black color, decorated with a gold ribbon.

Soon the trademark was bought by the largest company producing coffee products - Jacobs. Without the use of advertising, Carte Noir coffee quickly entered the luxury segment. The manufacturer set a high price for the product, which has never fallen since entering the market. Reviews online show that gourmets and professionals agree that a good product should have a good price.

In 1982, the brand was taken over by Kraft General Foods. A few years later, the carte noire trademark was bought by Lavazza.

The most unusual thing is that even after the sale of the Black Card, Kraft Foods still produces the product for Russia at its plant located in the Leningrad region. They were joined by the regional office of Jacobs, which is now the manufacturer of the famous product.

Carte Noir is the first representative of natural coffee, thanks to which a new quality standard was formed, called “Premium Arabica”.

Historical reference

The Car Noir trademark dates back to 1978. It was founded by French resident Rene Monnier.

In order to gain nationwide popularity, the manufacturer decided to use only the highest quality Arabica beans to produce the above drink. Therefore, Carte Noir soon became a leader.

This name was invented by French image maker Jacques Seguela. This man is called in the world as “the one who makes kings.” He created a special image for such persons as Alexander Kwasniewski (President of Poland), Francois Mitterrand (President of France), Joseph Antalla (President of Hungary), etc.

The production of the above product began with a “kitchen on the knees”. Over time, the manufacturer attracted more and more new technologies to produce this drink. Nowadays, it produces about 28 varieties of natural Carte Noir coffee and 9 types of instant coffee. The company is currently releasing a new product: coffee in pods and capsules.

It is the unsurpassed quality, unforgettable aroma and exquisite taste that have made the product of the above brand popular all over the world.

Prices and sales locations

The popularity of the products of this brand is very high. You can find Carte Noir coffee in almost any grocery store. As for the pricing policy, here are the approximate figures:

1. Instant CARTE NOIRE, sublimated, 150 g - 740 rubles.
2. Instant Carte Noire Original 95 g, glass jar - 610 rubles.
3. Millicano instant coffee, 95 g - 315 rubles.
4. Coffee beans Carte Noire 800 g - 1250 rubles.
5. Decafeine in glass, 95 g – 660 rubles.
6. Capsules for the TASSIMO Carte Noire Cafe Long Delicat coffee maker - 449 rubles.

Raw materials and production process

According to the company, selected Arabica varieties collected from plantations in South America, Asia and Africa are used to produce coffee. It is unlikely that you will be able to find out more - even on the company’s official website, very little information is presented.

Hand-picked grains are divided into varieties, each of which is roasted separately. The production of Carte Noire uses a special roasting technology called “fire and ice”.

Its feature is the instant cooling of the grains when they reach a certain temperature.

This is how their aroma and taste are revealed to the maximum. After roasting, blending specialists create coffee collections, skillfully combining different varieties to create the perfect taste for all occasions.

Historical reference

Carte Noire was created by the French gourmet and authoritative expert in the world of coffee in France, Rene Monnier. The idea of ​​his own brand came to him in 1965, and the master called his first blend Grand-Mere (translated into Russian as “grandmother”). The slogan that sounded during the advertising campaign: “Grandma, make us aromatic coffee!” brought a smile, was quickly remembered and contributed greatly to the popularity of the new brand. And in 1978, Rene Monnier presented a “card” collection - Carte Rouge (“red card”), Carte Bleu (“blue card”) and Carte Noire, which immediately became a favorite.

The success of the brand was predictable: Arabica beans collected, processed and roasted by hand from elite plantations (Arabica Exclusif) had a captivating aroma, a rich, multifaceted taste with a whole bouquet of shades and a pleasant long aftertaste with the bitterness characteristic of invigorating drinks. The first batch of the drink, despite the high price, sold out in a matter of days, in which the memorable packaging also played a significant role.

An intriguing black bag with a transparent strip through which the grains were visible, and an entwining gold ribbon, the name of the brand and the image as a whole were invented by the famous French image maker Jacques Segal, who was called “the one who makes kings.” Jacques Segal received this nickname thanks to successfully implemented projects to create an image in the advertising campaigns of presidents - Francois Mitterrand, Alexander Kwasniewski, Jozsef Antall.

Carte Noire opened a new page in coffee classification, thanks to it a new quality standard emerged - Premium Arabica.

In 1983, when Carte Noir was at the peak of its popularity, the brand was acquired by the enterprising grandson of the founder of the Jacobs company, Klaus Jacobs, and immediately launched a large-scale advertising campaign. Jacobs head of marketing Tennessee Williams came up with a new slogan and plot for a romantic video that ended with the words: “This is how Carte Noir is born - coffee that awakens desire...”. A year later, Carte Noire was already a leader in sales in its price category.

In the late 90s, Jacobs, along with its brands, became part of Kraft Foods Inc. - an international concern for the production of packaged food products. And in 2012, the concern was divided into several subsidiaries, and the Carte Noire brand was transferred to one of them - Mondelez International. In 2022, the company became part of Jacobs Douwe Egberts.

Methods for producing instant coffee

The whole essence of making instant coffee comes down to the following technological processes:

1. Roasting green coffee beans;
2. Grinding roasted coffee;
3. Treatment of ground coffee with hot water, or extraction, i.e. brewing coffee.

These stages of the technological process are similar to how coffee is prepared at home, only this happens on an industrial scale. Next, the resulting coffee extract is filtered, separated from the grounds, and dried. That is, the last stage of the technological process is drying, which determines the type of instant coffee obtained. Thus, it can be of the following types:

• powder. This coffee is produced using spray dry technology, “spray drying”. The coffee extract is sprayed into a stream of very hot air and dries into a powder;
• granulated. This type of coffee is produced from powdered coffee, which is made by spray drying, adding another step to the technological process - aggregation, which, in essence, is the wetting of coffee powder to form granules. Such granules then, during storage of the finished product, can again disintegrate and turn into powder;
• sublimated. This coffee is produced using freeze dry technology, “freeze drying”. The coffee extract is frozen, then crushed into small crystals, and then dehydrated by sublimation in a vacuum. After the water evaporates, the dry extract retains its crystal form, acquiring a caramel color.

This manufacturing method best preserves the flavor and aromatic substances of the coffee extract, but due to the fact that this technology is the most energy- and labor-intensive, freeze-dried instant coffee is more expensive than powdered and granulated coffee.