TOP 5: Rating of instant coffee Carte Noire (Carte Noire) 2021-2022

Coffee drinks of the “Carte Noire” brand are known, perhaps, to every domestic buyer who is an avid coffee drinker, since this brand is still popular and is very often found on the shelves of Russian stores. It is this type that has a relatively inexpensive price and it is this type that has an individual and very recognizable taste. There is a high probability that you will want to learn more valuable information about this drink, whether it is expanding your knowledge about your favorite coffee, or discovering a new drink that is not yet familiar to you. So, we will tell you everything about Carte Noire coffee and analyze customer reviews.

How to distinguish from a fake

For those who drink Carte Noire regularly, it is usually not difficult to distinguish a quality product from a fake.
If the product is packaged in glass containers, then it is usually branded. Paper packaging is available in two types: black and green (for regular beans or ground coffee) and black and blue (for decaffeinated coffee). An inexperienced buyer should look for the inscription on the packaging: “Kraft Foods” (this is -, this product should not have any other (including in Russian) names. If the packaging contains the inscription “Black Card", then this is most likely fake.

Consumer Reviews

We can say that reviews of Carte Noire coffee products are quite mixed. Some praise coffee for its subtle and amazing taste, as well as its affordable price, while others believe that this coffee is just a pathetic parody of coffee products.

Based on the reviews, we can conclude that this coffee is worth taking for lovers of mild flavors.

Approximately half of the buyers recommend this coffee for purchase, since in this price category it is more likely to be a leader than occupy the last line of the rating. Many buyers highlight the presentable packaging, which is a plus in sales practice

Production

The brand carefully monitors quality. For this reason, it strictly adheres to the long-standing traditions of product production. Carte Noir is made from Arabica beans of various varieties grown on plantations in Asia, Latin America and Africa.

Experts carefully select only good quality grains for blending. They mix varieties and try new combinations before sending the raw materials for processing.

seals the aroma inside the coffee beans, but at the same time allows all its nuances to be revealed. The raw materials are fried, and then at the very peak of frying they are doused with a cold stream. Other manufacturers are trying to carry out a similar procedure, but the company carefully keeps the nuances of processing secret, so others are unable to fully reproduce it and achieve the desired result. The next stages are grinding, extraction, packaging.

Methods for producing instant coffee

The whole essence of making instant coffee comes down to the following technological processes:

1. Roasting green coffee beans;
2. Grinding roasted coffee;
3. Treatment of ground coffee with hot water, or extraction, i.e. brewing coffee.

These stages of the technological process are similar to how coffee is prepared at home, only this happens on an industrial scale. Next, the resulting coffee extract is filtered, separated from the grounds, and dried. That is, the last stage of the technological process is drying, which determines the type of instant coffee obtained. Thus, it can be of the following types:

• powder. This coffee is produced using spray dry technology, “spray drying”. The coffee extract is sprayed into a stream of very hot air and dries into a powder;
• granulated. This type of coffee is produced from powdered coffee, which is made by spray drying, adding another step to the technological process - aggregation, which, in essence, is the wetting of coffee powder to form granules. Such granules then, during storage of the finished product, can again disintegrate and turn into powder;
• sublimated. This coffee is produced using freeze dry technology, “freeze drying”. The coffee extract is frozen, then crushed into small crystals, and then dehydrated by sublimation in a vacuum. After the water evaporates, the dry extract retains its crystal form, acquiring a caramel color.

This manufacturing method best preserves the flavor and aromatic substances of the coffee extract, but due to the fact that this technology is the most energy- and labor-intensive, freeze-dried instant coffee is more expensive than powdered and granulated coffee.

Other ratings in the “Instant coffee” category:

Egoiste Jacobs Bushido Jardin Fresco Cafe Creme Nescafe Lavazza Espresso In a can Davidoff For cappuccino MacCoffee From Vietnam Mocha On share From Brazil Aristocrat Cafe Esmeralda DRIVE for LIFE Jockey Bourbon In a gift set Maximus Black card Woseba In a glass jar Tchibo Without Ambassador Moccona With ground Today ) American From Kenya From Guatemala SIBERECO (Siberica)

Too Lee

Advantages:

Excellent product.

Flaws:

No.

A comment:

Pleasant taste, quite strong.

The user has hidden his data

Advantages:

For my taste, this is the most worthy instant coffee. Rich taste, color, aroma. In addition to this it is inexpensive.

The user has hidden his data

Advantages:

As a gift with a mug - a very convenient option. I have been liking and drinking coffee for a long time.

The user has hidden his data

A comment:

Advantages: Bitter taste for lovers of coffee without milk Disadvantages: Looks no different from regular coffee, which cannot be said about the price. In general, I don’t like instant coffee, the body reacts differently to ground and instant.

The user has hidden his data

A comment:

Pros: Beautiful jar Disadvantages: Not very tasty Regular coffee

Range

The brand's product line includes several varieties of coffee, from classic instant coffee to pods and capsules. Not the entire assortment is presented on the domestic market, but only a part of it. In grains, the product is presented in one version. This Colombian Arabica coffee is very strong, bitter and perfectly tonic.

Ground

Presented with aromatic blends of South American, Brazilian and African Arabica beans. Specially roasted and ground for preparing the drink in a cup, coffee maker or coffee machine.

Vacuum packaging of ground coffee

The range includes:

• Carte Noire Aroma – created from medium-roasted Arabica beans, soft and aromatic. For connoisseurs of delicate taste with pleasant sweetness. It is a classic morning drink favored by the French.
• Carte Noir Velor is the most delicate and refined of Arabica blends. To produce it, the grains are medium-roasted and finely ground. The drink gives a velvety foam and a wonderful aroma.
• Carte Noir Espresso – designed for preparing classic espresso in a coffee machine. The beans are medium ground to retain the flavor inside.

Soluble

The pride of the brand is instant coffee, which is positioned as identical to natural ground coffee for its excellent taste, aroma and rich foam. The assortment includes classic types of freeze-dried drinks and a caffeine-free product. You can buy instant coffee in glass jars and ziplock bags.

Standard containers are 150 g and 250 g. There are mini-packages of 75 g, as well as 100 and 190 g.

Jacobs Monarch Coffee

• Carte Noire Original – sublimated with smooth and delicate foam. The original is made from Arabica, so it has a rich aroma and mild taste. As close as possible to the taste of ground coffee.
• Carte Noire Classic Velvety & Rich – has a rich and bright aroma, gives a velvety foam when brewed. Made from 100% Arabica.
• Carte Noire Expresso is strong with a strong aroma, pleasant bitterness and excellent foam.
• Carte Noire L'instant – sublimated, light, with a delicate aroma and balanced taste.
• Carte Noir without caffeine is intended for connoisseurs of the aroma and taste of a good drink without the content of a stimulating alkaloid.

Assortment of freeze-dried coffee

Ground in instant

Millicano coffee from Carte Noir is a magnificent blend of Arabica beans from around the world. The ground-in-instant technology allows each granule of freeze-dried coffee to be combined with a finely ground Arabica particle. Milicano contains 15% natural ground coffee. You can purchase this type of product in glass jars of 95 grams and foil bags with a zip lock of 150 grams.

Millicano from Carte Noir has a rich taste, pleasant velvety consistency, delicate foam and a strong classic aroma. The drink has a long and multifaceted aftertaste. The brand has also released a whole series of gift sets for its products. These are traditional sets of coffee, branded mugs with or without saucers, as well as packages with Christmas tree decorations, sweets and even Swarovski crystals.

Packaging Features

The Carte Noir brand produces high-quality instant coffee in two types of packaging: black and green (classic version) and black and blue (decaffeinated). The company mainly uses branded glass containers, although some coffees are produced exclusively in single-serve bags or vacuum-packed.

For beans and ground coffee, special packaging is usually used to preserve the freshness and aroma of the product for a long time. It is important that the consumer receives a fresh and high-quality product, therefore special attention is paid to the properties of the packaging.

Story

The year of the birth of coffee under the Carte Noire brand can be considered 1978. At that time, a man named Rene Monnier, who already had experience in this matter, invented and launched several new coffee collections. Thanks to the amazing taste, the products of the Carte Noir line have gained the greatest popularity. Interestingly, with minimal advertising. Success was achieved solely because of the gastronomic advantages of the product.

The packaging design that is familiar to us was created by image maker Jacques Segal, who works with the highest-ranking French officials.

These days, the brand's history is quite confusing. The company has been resold many times, and at the moment, the facts are as follows.

• In our country, Jacobs Rus is responsible for the production and sale of Carte Noir brand coffee.
• At home, in France, products are produced under the brand of the same name, and the Lavazza company manages the process.

Brand history

With the history of the brand, everything is quite difficult, now we will explain why. At the end of the twentieth century, Carte Noire was one of the list of French companies that highly professionally established themselves in the coffee drinks sales market.

Coffee for Russian consumers is produced by a Russian company

It was then that card noir was truly delicious and natural to the fullest, and already at that moment the company had a good range of products in its arsenal. A couple of years later, the brand was purchased by Jacobs Suchard, after which it smoothly passed into the ownership of . However, the ownership story did not stop there and as a result, the brand of coffee drinks was purchased by the Lavazza company.

still produces Carte Noire products on the Russian market, manufacturing products at a plant located in the Leningrad region

As a result, we can make a competent conclusion that card noir is produced abroad by a completely different company, in contrast to the coffee that is produced in the Russian Federation, which means that the taste characteristics will also differ significantly, as will the technology for its preparation at factories. The logos, in turn, are absolutely identical, but the information on the packaging and information about the products have significant differences.

In this article we are considering a domestic brand, since the products of this particular brand are presented on the shelves of our stores.

Coffee is grown on plantations in South America

Types of coffee

The manufacturer produces carte noir instant, ground and in grains. Often on sale you can find the product packaged in glass jars, but it also comes in portioned bags and in bags with a convenient zip fastener.

As a holiday gift for your loved one, for a colleague, an acquaintance or just a loved one, you can purchase an interesting gift version of noir cards with:

• cup;
• sweets;
• mug;
• New Year's ball;
• saucer;
• Swarovski crystal.

The consumer can choose the most suitable cafe noir volume for himself. Due to their excellent taste, 250 g and 150 g packaging are the most popular. You can also purchase packaging in 100 g, 75 g, 190 g, 95 g, 800 g.

The manufacturer produces a wide range of drinks for capsule coffee machines. The Tassimo collection includes:

• Noire Espresso Aromatique. Ideal for preparation The finished drink has a persistent creamy foam;
• Café Long Delicate. The blend consists of Colombian Arabica. The taste contains fruity notes;
• Café Long Intense. The blend allows you to prepare a strong drink with a surprisingly pleasant velvety taste;
• Petit-Dejeuner Intense. Capsules are designed for preparation in large cups. This type is purchased by lovers of intense taste.

The Tassimo collection is represented only by capsules, which are used for brewing various volumes of coffee.

Prices and where to buy

Carte Noire coffee prices are often called overpriced. For the same money you can find plantation varieties, and sometimes elite coffee. Here are just a few examples to understand the situation:

• Original instant, in a bag, 150g – 660 rubles;
• Instant Original in a jar, 190 g – 1000 rubles;
• Roasted beans, package 800 g – 1400 rub.;
• Ground, 230g – 400 rubles;
• In bags, 26 pieces in a box – 370 rubles;
• Capsules, 16 pieces, Long Intense – 450 RUR;
• Decafeine in glass, 95 g – 660 rubles.

You can buy Carte Noir coffee in most stores, from chain markets to mini-shops, at the market, anywhere. Many online stores will deliver it to you anywhere in the country. There are definitely no problems with the purchase.

Carte Noire is a brand with a French character. It presents the product in its best form - original packaging, which is filled with rich aroma and taste. This coffee is pleasant to drink, recommend to friends, and simply keep on a shelf as decoration.

Historical reference

Carte Noire was created by the French gourmet and authoritative expert in the world of coffee in France, Rene Monnier. The idea of ​​his own brand came to him in 1965, and the master called his first blend Grand-Mere (translated into Russian as “grandmother”). The slogan that sounded during the advertising campaign: “Grandma, make us aromatic coffee!” brought a smile, was quickly remembered and contributed greatly to the popularity of the new brand. And in 1978, Rene Monnier presented a “card” collection - Carte Rouge (“red card”), Carte Bleu (“blue card”) and Carte Noire, which immediately became a favorite.

The success of the brand was predictable: Arabica beans collected, processed and roasted by hand from elite plantations (Arabica Exclusif) had a captivating aroma, a rich, multifaceted taste with a whole bouquet of shades and a pleasant long aftertaste with the bitterness characteristic of invigorating drinks. The first batch of the drink, despite the high price, sold out in a matter of days, in which the memorable packaging also played a significant role.

An intriguing black bag with a transparent strip through which the grains were visible, and an entwining gold ribbon, the name of the brand and the image as a whole were invented by the famous French image maker Jacques Segal, who was called “the one who makes kings.” Jacques Segal received this nickname thanks to successfully implemented projects to create an image in the advertising campaigns of presidents - Francois Mitterrand, Alexander Kwasniewski, Jozsef Antall.

Carte Noire opened a new page in coffee classification, thanks to it a new quality standard emerged - Premium Arabica.

In 1983, when Carte Noir was at the peak of its popularity, the brand was acquired by the enterprising grandson of the founder of the Jacobs company, Klaus Jacobs, and immediately launched a large-scale advertising campaign. Jacobs head of marketing Tennessee Williams came up with a new slogan and plot for a romantic video that ended with the words: “This is how Carte Noir is born - coffee that awakens desire...”. A year later, Carte Noire was already a leader in sales in its price category.

In the late 90s, Jacobs, along with its brands, became part of Kraft Foods Inc. - an international concern for the production of packaged food products. And in 2012, the concern was divided into several subsidiaries, and the Carte Noire brand was transferred to one of them - Mondelez International. In 2015, the company became part of Jacobs Douwe Egberts.

How to prepare Carte Noir coffee correctly?

The taste of the drink greatly depends on the preparation method. We will tell you how to brew coffee correctly depending on the type.

Instant coffee Carte Noir

The easiest and fastest way to prepare a drink is the classic one.

Ingredients:

• Carte Noire instant coffee – 2 teaspoons for a strong drink or 1 teaspoon for a weak one;
• sugar;
• water – 180 ml.

Preparation:

1. To boil water. The ideal temperature for cooking should be 90 degrees. To achieve the required indicator, you can use a thermometer. If it is not available, boil water and then wait four minutes. During this time, the temperature will reach the required value.
2. Pour the required amount of coffee into a mug and fill it with prepared water. Stir and leave for three minutes. True gourmets recommend not spoiling the taste of the drink with sugar, but if you need it, then add the sweet product after the drink has steeped.

Coffee beans Carte Noire

To make the drink taste perfect, it is first recommended to fry the grains in a frying pan without oil for about five minutes. Then grind them in a coffee grinder. It tastes best when brewed in a Turk.

Ingredients:

• ground coffee beans Carte Noir - 2 teaspoons;
• water – 100 ml;
• sugar – 1 teaspoon.

Preparation:

1. Pour the resulting ground coffee into a Turk. Add sugar and pour in water.
2. Keep the Turk on the lowest setting, constantly monitoring the cooking process so as not to miss a moment. As soon as the foam starts to rise, immediately remove from heat. Wait for the grounds to sink to the bottom and pour into a cup.

Ground coffee

Ground Carte Noir is produced in a very fine grind - this makes it possible to prepare an aromatic drink in a cup.

Ingredients:

• ground coffee Carte Noir – 2 teaspoons;
• boiling water – 160 ml;
• sugar - optional;
• milk - optional.

Preparation:

1. The first step is to warm up the cup in which the drink will be brewed. To do this, pour boiling water and leave for a few minutes.
2. Drain the liquid and add coffee. Pour boiling water over and cover with a saucer. Hold for three minutes.
3. After this, stir and add sugar and milk to the drink if desired.

Raw materials and production

On the official website of the Russian representative office everything is very modest and veiled. They say that selected varieties of Arabica from Asia, Africa and Latin America are used for production; apparently, these are industrial batches of grain, no specifics in the form of regions or plantations.

The roasting technology is “Fire and Ice”: after roasting, the grains are sprayed with a sharp stream of cold air to stop heating from the inside. "Fire and Ice" is just a brand name, but in fact, it is a standard technology that everyone uses.

The plant is located in the Leningrad region, and other products for the Russian market owned by JDE are produced there: for example, Jacobs, Tassimo, Maxim, Maxwell House, etc.

Types of Carte Noir coffee

Carte Noire beans

Original. Carefully selected Arabica Exclusif coffee beans from Brazil, Ethiopia and Guatemala are roasted to a deep golden color. The prepared drink has a chocolate aroma with notes of dried apricots and raisins; shades of honey and chocolate are discernible in the rich taste with pronounced bitterness.

Carte Noire ground

The peculiarity of ground “Carte Noir” is in the skillfully composed blend, which is worked on by French and Italian blenders. The combination of Arabica beans from Indonesia, Africa, South and Central America in each variety surprises with new shades of aroma and nuances of taste.

Aroma. The mix is ​​made from Kenyan Arabica varieties and will appeal to those who prefer soft, moderately sour coffee. The aroma of the drink contains notes of cocoa and vanilla.

Velours. A blend of finely ground Kenyan and Guatemalan Arabica beans. A strong drink with a velvety chocolate taste, pronounced bitterness and an almond aftertaste.

Espresso. A mixture of Ethiopian and Brazilian Arabica beans was created to prepare the drink beloved by Italians in a coffee machine. The espresso is thick, strong, with a traditional bitterness and a slightly tart aroma.

Carte Noire instant (sublimated)

Original. A mix of Arabica varieties grown in Indonesia and Colombia. The drink, according to experts, differs from brewed coffee only in the method of preparation - the rich taste and rich aroma are the same as that of freshly ground Carte Noire Original.

Classic Velvety & Rich. A blend of Arabica beans grown in Guatemala and Peru. The bright aroma has many floral and fruity notes, and the taste is dominated by honey and citrus shades.

Expresso. A mixture of Ethiopian and Brazilian Arabica beans is created for lovers of classic espresso - strong, with a coffee-chocolate aroma, tart taste with bitterness and a long aftertaste.

L'instant. A blend of Guatemalan, Peruvian and Kenyan Arabica beans. The drink is characterized by subtle floral notes of aroma, velvety taste with light sourness and almond flavor.

Millicano. A complex blend consisting of freeze-dried coffee made from Brazilian and Ethiopian Arabica beans - 85%, and 15% ground beans from Guatemala. As a result, the drink has the depth of taste and brightness of aroma that is inherent in brewed drinks, but it is much easier and faster to prepare.

Decaffeine. A light drink with a subtle fruit aroma and soft fruit-chocolate taste, it is based on Colombian and Ethiopian Arabica beans and contains the minimum possible dose of caffeine.

Carte Noire in capsules, or Tassimo Collection

The coffee capsules are designed to be prepared in coffee machines from Tassimo, a company that is part of Jacobs Douwe Egberts. But they can also be used in Nespresso coffee machines. Unlike Nespresso, Carte Noir capsules are designed for a certain volume of water, so they differ not only in organoleptic characteristics.

Long Delicate. Colombian Arabica coffee with notes of tropical fruits in the aroma and hints of honey in the taste. The capsule is designed for a serving of lungo (translated from Italian as “long”) - a medium-sized cup.

Petit-Dejeuner Intense. A strong drink made from Ethiopian and Guatemalan Arabica beans with a floral aroma and velvety taste with a hint of vanilla. Capsules for Americano lovers - coffee in large cups.

Noire Espresso Aromatique. An aromatic blend of Guatemalan Arabica varieties. The volume of one capsule is designed for a small portion - ristretto or espresso. A drink with a nutty taste and almond-vanilla aroma.

Author of the article: Natalya Potaenko, researcher and coffee connoisseur

Types of the above coffee

This product is produced in several types, which are well represented on the Russian market:

• "Carte Noir" instant (in bags) is an elite coffee. It is produced according to special technology. The difference between this type of coffee is that it retains the truly authentic aroma of a natural brewed product for as long as possible. Carte Noir Milicano coffee has a special taste. It is called a new generation product. This is freeze-dried instant coffee that contains natural roasted ground product.
• “Carte Noir Velor” - this type of coffee is made from selected Arabica varieties and is distinguished by a particularly fine grind. It has a fairly strong taste and a very bright and rich aroma. This variety of the above product is great for quick cooking. Therefore, the main group of its consumers are office workers.
• "Carte Noir" beans - it is made from Colombian Arabica varieties, which are distinguished by premium quality. This drink is characterized by a strong and bitter taste and a fairly rich aroma.

“Carte Noir” has many more varieties of coffee, so every lover of this drink will be able to find its own unique taste.

Production technology

The magical properties sometimes attributed to this drink lie in the secret of roasting the beans. The technology used for this is called “Fire and Ice”: the grains are first strongly heated and then rapidly cooled. This shock procedure helps the product not only to “seal” the divine aroma inside each grain, but also to awaken its various shades.

Everything seems simple, however, no matter how coffee competitors tried to duplicate this process in their productions, they always failed: the creators of Carte Noire, without making a secret of their technology, never reveal its nuances, and success may depend on some hundredths of a degree or a couple of seconds spent cooling the product, which will either reduce all efforts to zero or make the aroma of the beans magical.

Another secret of success is careful selection of raw materials. Carte Noire uses Arabica of the highest quality, and it is brought literally from all over the world - from Asia, African countries, from America - South and Central. And the best French masters are responsible for the perfect blend.

Tricks of roasting beans

The secret of roasting lies in a special technology called “Fire and Ice”. First, the grains are heated to a certain temperature and at a certain point they are instantly cooled. This is necessary in order to preserve the aroma of the grains and reveal as many different flavors as possible.

It is important to know! To truly enjoy a true Carte Noir, it's important to watch what you buy. Inspect the packaging and find the inscription, and the drink itself should be written exactly - “Carte Noire” and nothing more.