Never buy this coffee! 7 worst brands of 2022


Nescafe

It turns out that the products of one of the most famous coffee producers in the world are not of the best quality and, on the contrary, it is better to immediately stop using them.

And all because the advertised Nescafe contains substances that imitate the taste and smell of coffee beans, but have nothing to do with them.

Yes, we are not talking about something dangerous, since the product has nevertheless passed state standardization; another thing is that this does not imply naturalness, much less benefit from use.

See also:

Don't buy this chocolate! TOP 7 worst brands determined by Roskontrol

Consumer Reviews

Numerous reviews of Black Swan coffee are very contradictory:

  1. Galina: I can’t say that coffee has a distinct aroma. Rather the smell is below average. The drink has a medium strength. I can say that for such a price the product is quite good. Of course, you can’t call it exquisite, but you can drink it.
  2. Alena: I recently bought Black Swan ground coffee from the Magnit network. I can't say that this is an ideal option. But for that kind of money it’s a completely acceptable solution.
  3. Victor: I didn’t like the instant coffee of this brand at all. In taste and smell, it rather reminded me of a chicory drink. I will not buy this product again.

Black Swan coffee is a popular product in the affordable price segment. It can be purchased exclusively in the Magnit chain of stores. The brand's assortment includes several product options, each of which is characterized by certain features.

"Tchibo Gold Mokka"

If you want to spoil the ritual of drinking a morning cup of coffee to the maximum, then you should try Chibo products, which are not helped by the “Gold Mokka” label, nor the recommended method of preparation by brewing, nor very fine grinding, since in the end it gives minimal foam.

The taste of the product turns out to be appropriate, since even in undiluted form it seems to have nothing at all, giving off only unpleasant bitterness and acidity.

Allusions/references to other works

The book contains references and characters from other works by Mitchell, which is typical for his novels:

  • Neil Brose, a student at the same school as Taylor, appears as an adult in Ghostwritten
    .
  • Eva van Crommelynck, who teaches Taylor poetry and life, also appears in Cloud Atlas
    , as do mentions of her father, Vyvyan Ayres, her mother, and Robert Frobisher, the composer of a rare and beautiful sextet that Jason listens to while visiting her.
    Eve suggests Jason read Le Grand Meaulnes,
    which Eiji also read in number9dream.
  • Gwendolyn Bendinks, the vicar's wife at the end of "Solarium", also appears in Cloud Atlas
    . She is one of two residents who chair the residents' committee at Aurora House (the house to which Denholm Cavendish sends his brother Timothy).
  • Mark Badbury, a pupil at the same school as Taylor, also appears as an adult in the story "Foreword", published in The Daily Telegraph
    on 29/04/06.
  • Another student, Clive Pike (adult) and the school's headmaster Mr Nixon (both corporeal and incorporeal) appear in the story "Acknowledgments", published in Prospect
    , No. 115, October 2005.
  • Headmaster Mr Nixon (his name is revealed as Graham) appears in the story "The Denouement", published in the Guardian
    Review on 26 May 2007, promoting the author's appearance at the Hay Festival that day.
  • Nicholas Briar, a student at the same school as Taylor, also appears as an adult in the short story "Massive Rat", published in The Guardian's
    on 08/01/09.
  • The Castles, the Taylors' next-door neighbors, also appear as the main
    character's parents in the story "Judith's Castle," published in
    The Book of Other People
    on 2/1/08.
  • John Lennon's song "#9 Dream", which is also the title of Mitchell's second novel, is performed during a school dance.
  • The character of Hugo Lamb returns in Mitchell's
    2014 The Bone Clocks
  • Characters Ross Wilcox and Don Madden are a married couple and the aunt and uncle of the main characters in the story “If There Were Horses,” published in The New York Times
    on 7/13/20.

"Jockey"

Not only do the organoleptic characteristics of this coffee drink (I dare not call it coffee) leave much to be desired, but after testing by experts it turned out that its composition does not meet generally accepted standards.

So, the coffee-like powder, which can be found in bright packaging, contains a lot of all kinds of E stabilizers, and the caffeine level turned out to be lower than indicated.

3rd place for Brazilian Jacques Bird

It is gratifying to see an alternative to the famous Kopi Luwak as a bronze medalist. On a specialized farm, it is not people who collect coffee, but feathered representatives of the gallinaceous order. These local birds peck the ripe berries whole. And after some time, the fermented coffee beans are released. Now human participation is required to collect, wash and dry the coffee. Freshly roasted Jacques Bird has a rich flavor. You can immediately recognize it by the distinct aroma of rye bread and black molasses. You will have to fork out and pay from 2.8 to 3.2 thousand rubles for 100 grams.

"Black card"

This drink fully lives up to its name, being suitable only for fortune telling on coffee grounds. In all other respects, there is a complete failure of the manufacturer, starting with the watery consistency and ending with an unintelligible taste, reminiscent of cheap flavored swill from vending machines.

And it all starts quite well - bright packaging, fragrant grinding from the darkest roasted beans, however, this is where all the good things immediately end...

History of origin


The Golden Domes company decided to create its own brand of coffee. The creator of the brand was , created in 1997.
At that time, it was a medium-sized food industry enterprise in Russia (Moscow region, Odintsovo district), producing grocery products, most of which were roasted nuts. Coffee was produced, but the company did not have its own production. After a while, the “Black Card” appears. Coffee gained its popularity quite quickly, but due to the fact that the company experienced a crisis and, at the same time, an acute shortage of funds, it was not possible to develop further. “Black Card” did not achieve a leading position and had an average price; it was these parameters that attracted the Strauss Group. At that time, the international company was trying to test the paths of development in Russia and other CIS countries, so they liked this brand.

The main direction is focused on “coffee out of home”, i.e. deliveries are sent to bars, cafes, and restaurants. Strauss is also famous for such coffee brands as TOTTI, FORT, Ambassador, Le cafe. The “Black Card” is represented in all continents of the globe; coffee culture is most actively spreading in the countries of the East.

"Auchan Brasil pur Arabica moulu"

It would seem, where is the best coffee? Of course, in Brazil! But the position in question completely refutes this stereotype, since you simply cannot find a worse drink.

At least it cannot be compared with the Auchan Brasil that was before.

So, after a short absence, a coffee drink smelling of burnt beans with the appropriate taste and very weak foam after brewing appeared on sale.

See also:

The most toxic instant noodles - 7 worst brands from Roskachestvo

The main thing is freshness!

If it’s, say, the beginning of 2022, then the red price for such crackers is 300 rubles/kg

In fact, all shades of taste of specific varieties, types, types are relevant only in the case of freshly roasted coffee. In the professional world, it is believed that coffee is best consumed no later than 2 weeks after roasting. Two months is the deadline, after which the grains lose most of their taste characteristics and begin to turn into the average rancid crackers. After six months, the grains can be safely thrown away.

But professionals are somewhat fanatical people. For a simple consumer, you can outline something like this:

  1. Ideal – 2-3 weeks after roasting
  2. Excellent – ​​up to a month
  3. Quite good – up to 2 months
  4. Acceptable – up to 4-5 months
  5. Up to a year, you can drink it, but hoping to distinguish some notes or shades is stupid.
  6. Further, buying any coffee more expensive than the conventional “Jockey” is absolutely devoid of any reasonable meaning - throwing away money.

"Every day"

This coffee substitute is not suitable not only for every day, but also for consumption once a year, despite passing the GOST test. The unnaturalness of the product is also indicated by its low price - the main bait that most buyers fall for.

There is only one conclusion, and it is that in order to get a tasty, noble, and most importantly, natural drink on the table, you need to buy whole roasted grains. And only grinding and brewing them yourself allows you to hope for a high quality product.

Making instant coffee

Instant coffee in the production cycle is made only from natural grains, using different methods of processing. Everyone's favorite instant coffee is made from green beans; this is the main raw material for the production of different coffee varieties.

In production cycles, green grains are processed:

  • roasting;
  • grinding;
  • evaporation of caffeine for the pharmaceutical industry;
  • separation of water to obtain a dry residue;
  • granulation.

It would seem that all types of coffee are tasty, consumers choose them according to their taste sensations, and each person chooses a certain variety. However, Roskontrol experts, having checked almost all types of coffee, compiled a disappointing list, which included coffee from the most popular brands.

Range

  • Black Swan freeze-dried coffee, in black packaging or glass jar with a black label. The smell is slightly sweet, caramel, the taste is sharp and bitter. Many people taste like a barley or chicory drink; many write that “it’s not coffee, neither in taste nor in smell.”
  • Granulated, in red soft packaging. Granular, in fact, is the same cheap powder, only the powder gathers into lumps under the action of steam. The granules are heterogeneous. Consumers note that the drink is “weak.”
  • Ground coffee Black Swan, foil soft pack of red-brown color with a print of ground coffee. The manufacturer promises low acidity and a chocolate flavor along with a pleasant aroma. There is not a hint of Arabica on the pack, which means it contains Robusta. It is clear that the aroma and acidity of Arabica cannot come from anywhere. Universal grinding.
  • Black Swan coffee beans are in a large white pack, there is no degassing valve. Various-sized grains of all shades - from very light to dark brown. Customers' photos often show twisted, broken grains. A mixture of unknown varieties and species, even the country of delivery is not indicated. But the manufacturer carefully writes that the grain must be ground before cooking.

It is possible that the range of brand products may change, since they are produced to order from the supermarket. If you see other options on the shelves, this is not a fake, but the assortment has simply changed.

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