TOP 10: Rating of Jacobs instant coffee (Jacobs) 2021-2022

Jacobs brand coffee is considered one of our most famous and best-selling products. The company has a wide range of drinks; it produces drinks for every taste and budget. Supermarket shelves offer a large selection of beans, ground and instant coffee. Each of them is individual and has different features, so the buyer can easily make his choice.

Jacobs brand stories

The history of the company, which dates back more than 120 years, began back in 1895, with the opening of a store in Bremen that sold different types of coffee, tea, chocolate, delicious biscuits and cookies. The owner of the shop was Johann Jacobs.

When, in January 1895, the residents of Bremen saw an advertisement in the newspaper about the opening of a “special coffee, tea, biscuit and chocolate shop,” they could not even imagine that they were witnessing the birth of a brand of global importance.

Born into the family of an ordinary German peasant, Johann Jacobs studied the nuances of trading colonial goods at a commercial school, where he decided to engage in the supply of coffee.

He moved to Bremen to open his own business in 1894, having previously worked in two companies involved in the trade of coffee beans. Johann was only 26 when he opened his store on the busiest street in Bremen.

The first Jacobs store

During the First World War, during which the coffee trade was banned, the enterprise was on the verge of destruction. Jacobs was forced to switch to selling popular food products: he sold cereals and sugar. In 1920, he became interested in securities transactions. With the end of the war, the demand for coffee increased sharply.

With the support of his nephew Walter and his innovative idea to offer freshly roasted coffee beans to retail stores, Johann Jacobs quickly revived the company, not only restoring its former success, but also managing to reach new milestones.

Brewing rules Jacobs Monarch Millicano

It is possible to purchase a counterfeit of your favorite drink. Therefore, it is advisable to buy it in specialized stores in beans or ground form.

You should pay attention to the following points:

• the packaging must be intact and not wrinkled;
• the date of manufacture and expiration date must be stamped on the packaging and not printed on paper;
• On the light green background of the branded packaging there is a special control mark and a barcode of the country of origin. If they are missing, then you are purchasing a fake.

Jacobs Millikano is brewed as follows:

1. Pour one or two teaspoons of coffee into a cup:
2. Brew it with hot, but not boiling water.
3. Add sugar to taste.

The invigorating drink is ready!

Reviews of Jacobs Millikano coffee are the most enthusiastic.

Irina. Bought by Jacobs Monarch Millicano. I was in a hurry to go to work in the morning and quickly brewed the drink. I really liked it. The taste of real natural grains, but it brews like instant!

Ivan. I work as a truck driver. There is no time to sit in coffee shops. And strong coffee is very useful on the road. I brew Jacobs Millicano - fast, convenient and tasty!

So, now you know everything about the types of the popular Jacobs drink. The most “budget” and at the same time tasty and rich is Monarch Millicano. Perhaps it will become your favorite drink. Try it!

About the Russian coffee manufacturer Jacobs

1. roasting green beans;
2. extraction (extraction) of powder;
3. sublimation of the resulting extract (consisting of the stages of deep freezing followed by vacuum drying).

The highest quality of products produced here is the result of the introduction of advanced production technologies. The company produces instant coffee of the most popular brands Jacobs Monarch, Carte Noir, Maxim and Jacobs Monarch Millicano.

In addition, the company packages powder and granular products of the Maxwell House and Jacobs Aroma brands, coming from factories located in Western Europe.

Soluble

This type of Jacobs Monarch coffee is freeze-dried, meaning it is freeze-dried, making production more energy-intensive than the granulated variety. When brewing, the fullness of taste and aroma, which is hidden behind the soluble shell, is revealed. Each granule contains natural ultra-fine ground coffee. Thanks to advanced production technology, instant coffee retains the attractive aroma and unique taste of properly roasted coffee beans.

At the beginning of the production process, essential oils are extracted from the beans, which are then quickly frozen under vacuum, and the remaining coffee mass is broken into pyramid granules. Finally, the extracted essential oils must be returned to the grains. Instant Jacobs Monarch confidently occupies the top position in the freeze-dried coffee segment.

Reasons for such demand

Products of the Jacobs Monarch brand, represented by grain, ground and instant coffee, give its true lovers the opportunity to make their own choice. Appearing on the Russian market a decade and a half ago, the Jacobs coffee brand immediately gained incredible popularity here.

The secret of success was simple and quite expected: the Jacobs company supplied products of good quality, characterized by excellent taste and aromatic properties and a relatively low price. For quite a long time, only the instant product of this brand was supplied to Russians.

The success criteria of this brand include:

• maintaining consistently high quality of all products;
• achieving an optimal price-quality ratio, in the direction of reducing the first and increasing the second component;
• skillful advertising activities;
• wide range and variety of packaging.

Nowadays, the situation has changed dramatically: Jacobs brand products are presented in a full range on the shelves of Russian supermarkets.

Cereal and capsules

The manufacturer also produces Jacobs Monarch in beans. A great opportunity to make your own coffee from whole beans that is tart, strong and aromatic. When making the drink, a pronounced aroma is felt, its color is rich dark, and the taste is somewhat bitter.

Coffee is also available in capsules, so-called T-discs. Each of them has a special barcode that can be read by a TASSIMO coffee machine. The disc contains an exact portion of the ground mixture, resulting in different types of this coffee drink. For example, Tassimo Jacobs Cappuccino or Espresso is produced separately. The secret is that a special code informs about the required amount of water, preparation time and optimal temperature that is necessary to prepare a specific type of Jacobs Monarch drink (a photo of Tassimo coffee is presented below).

For example, Jacobs espresso has fruity notes and a high, dense crema. Tassimo cappuccino contains discs with coffee and natural milk. In 100 ml of this product the content of substances is as follows: carbohydrates - 3.2 g, proteins - 1.7 g, fats - 1.9 g. Calorie content - 37 kcal.

Currently, Jacobs Monarch has become a real coffee empire, which is one of the largest producers in its segment. The popularity of this brand is due to the combination of good quality, variety of products, bright design and reasonable price.

Range

Jacobs coffee, produced by Kraft Foods, is positioned by its manufacturers as a product aimed at true connoisseurs of a great drink, but such ambitious statements do not entirely correspond to reality. All brands of instant, bean and ground coffee from the Jacobs brand would be more accurately described as products of average quality.

Considering its affordable price range and accessibility for all segments of the population, it can be considered an excellent product for everyday use, but this does not give grounds to advertise it as a product of the highest quality.

To be fair, it should be said that the combination of affordable cost, taste and quality makes coffee from the Jacobs brand a product worthy of buyers’ attention.

Marketers of our time confidently classify it as a mass-market product.

• The instant freeze-dried product line includes: decaffeinated coffee (containing a small dose of caffeine and having lost much of its aroma and taste), “green” Jacobs (a classic drink, so called because of the color of its packaging) and an enhanced flavor product (Intense). ), which is a new product of the brand.
• Natural ground coffee Jacobs Monarch is presented in two types of products, differing in different packaging options. Classic Jacobs Monarch coffee comes in a traditional green colored bag. The packaging containing Jacobs Monarch Espresso coffee is colored black. The grinding of both varieties is so fine that it makes it possible to brew it not only in the traditional way, but also directly in a coffee cup (this is what many lovers of this drink do).
• Jacobs Monarch Millicano coffee is a unique product, each instant granule of which contains ultra-fine ground coffee, giving the drink the smell and taste of natural beans and the convenience of instant coffee.
• Jacobs 3 in 1 sticks containing a mix product are available in three types: with a strong taste (Intense), with a milder taste (Latte) and a classic strength (Original).
• In addition to the varieties just listed, the Jacobs brand has one variety each of ground and bean coffee. Jacobs coffee beans are a blend of Congolese Robusta and Arabica, with varying degrees of roasting. The only drawback of both products, which have a balanced taste, is the inability to retain their inherent aroma for a long time after opening the sealed packaging. To prevent the valuable product from losing its quality within a few days, it should be immediately poured out of it into a tightly closed container.

The constant work of the company’s specialists to expand the range of coffee produced contributes to the even greater popularity of this product.

Jacobs coffee beans

We produce only classic Monarch, a mixture of Arabica and Robusta. The degree of roasting is medium, but the taste is rich and intense, slightly bitter, with pronounced sourness, quite intense. Bright aroma, long aftertaste.

Ground

Essentially the same classic branded blend, but in variants of different grinding and degree of roasting. Since many people buy crushed beans, the company offers them a choice:

Jacobs Monarch Classic - Robusta from Asia and Arabica from Latin America, a rather rich drink with a deep aroma;

Soluble

This is all a freeze-dried product prepared using the freeze-drying technology, which forms beautiful crystals. Sold in branded glass jars with a tight seal to preserve the flavor and aroma characteristics.

Jacobs monarch – the same taste of the signature blend, but in crystals;

The manufacturer recommends using water at a temperature of about 85 degrees for brewing. Boil the kettle and let the water cool for about a minute and a half.

Coffee Jacobs Millicano

Jacobs Milicano is a special product made using a relatively new technology: ultra-fine particles of natural coffee are mixed into freeze-dried crystals, and when prepared you get a drink with the aroma and taste of natural coffee. A little thick settles to the bottom.

Jacobs coffee 3 in 1

Very popular sticks that you can find in any store or kiosks that serve coffee in cups. There are several different flavors to choose from, but they all contain coffee, sugar and milk powder.

• Classic – traditional taste;
• Strong – darker roast, for those who like a distinct bitterness;
• Soft – lighter and lighter;
• Monarch – Same flavor as instant in a can.
• Cappuccino – with high foam, separate series;
• Latte Caramel – as milky as possible, with a hint of sweet caramel.

Jacobs 3 in 1 bags are sold both individually and in whole packages - convenient to take with you or prepare at work.

Tassimo

These are T-discs for popular coffee machines of the Tassimo standard - they have a special intelligent system built into them, which itself calculates how much water is needed, at what temperature and for how long to prepare the drink. In assortment:

• Americano
• Cappuccino
• Latte macchiato
• Latte macchiato caramel
• Cafe crema
• Espresso.

The brand uses Arabica and Robusta blends from different regions of the world developed by its own specialists to produce different types of coffee.

These are mainly Congolese Robusta and Brazilian Arabica, which give a classic taste with a slight sourness, by which lovers will recognize their Jacobs and will not confuse them with a fake.

Product comparison: choosing which model to choose and buy

Interesting Facts

1. The University of Bremen is named after the grandson of the brand’s founder, Klaus Jacobs, who was also a philanthropist and founder of a Swiss charitable foundation.
2. The brand's first advertising appeared with the arrival of Walter Jacobs, who proposed new packaging with an image of a bag of coffee and the inscription “Jacobs Caffe” in a stylized Gothic font in 1930. And in 1931 he came up with the first slogan - “Incredible pleasure to the last drop.”
3. The first radio advertisement was aired in 1954. The new slogan “Jacobs wunderbar” was literally on everyone’s lips. And the first television commercial appeared in 1959, its heroine was Grandma Sofia, offering her grandchildren coffee “with the aroma of home.”
4. The familiar golden crown on Jacobs packaging appeared in 1966, when the products began to be exported to Austria, Switzerland, and Denmark. The crown symbolized “royal quality”, and not the aristocracy of the brand, as its appearance is sometimes interpreted. The owners of the brand never claimed to be elite, but positioned their coffee as a mass-market product. That's why Jacobs had the largest distribution network in Europe in the 60s.

Package

Jacobs coffee is usually provided in two types of packaging: in a glass jar or in a plastic bag.

Jacobs has coffee for every taste, and the main thing is that there are small, large and medium packages for convenience and conciseness in using coffee. You can take coffee in a can and place it at home, it will be convenient to take coffee there every time and there will be a clearly designated place for the compact can.

This can has a unique design that even a child can recognize, because Jacobs has not only coffee experts, but also packaging designers and many other employees.

You can also take soft plastic packaging, which is very elastic and will never break - after all, it is a bag. It is also very convenient to take coffee in such a bag on any trip and travel, because the packaging is very soft and light.

You don't have to worry about the coffee spilling because it closes with a strong and reliable zipper, which makes it easy to open the bag and prevents coffee from spilling. You can buy a can of coffee once and put it at home, and subsequent times you can buy a bag from which you can pour the coffee into the can and recycle the bag.

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Customer demand for Jacobs coffee

The long-term success of a company depends on the following criteria:

• High quality of products sold;
• Rich varied assortment;
• Affordable price;
• Successful advertising activities.

Jacobs has been known in Russia for about twenty years and is now a sales leader. The average cost of Jacobs products is accessible to every coffee connoisseur.

The brand's drinks are mainly sold in Eastern Europe and the post-Soviet space. The company ranks second in the world in coffee sales.

Recipes for ground Turkish coffee.

In every home, lovers of an invigorating drink can boast of their own recipe and tell you how to properly brew ground coffee in a Turk. But there are still a few options that are classics of this world.

How to make Turkish coffee correctly.

Coffee-water proportions: 2 teaspoons per 100 ml.

Additional sugar if desired and cardamom to taste.

• Take boiled water cooled to 30-40 degrees. Pour crushed grains into powder (this type of grinding is called ultrafine) and cardamom. Warm up a little.
• Pour in water and stir the substance.
• Put it on the fire, wait for the “cap” and transfer the foam into a cup.
• Repeat these steps 2 to 6 times, then turn off the stove.
• Wait 2-3 minutes and pour the drink into foamy cups.

How to prepare ground coffee in Turkish in Arabic.

Coffee-water proportions: 1-2 teaspoons per 75 ml.

Additionally, sugar to taste and cardamom.

Proportions of coffee-cardamom: 10 grams of powder per 3 grams of spice.

• First you need to heat the sugar until light brown. This method will give the drink a certain caramel flavor.
• Add water and bring it to a boil.
• Separately mix coffee and cardamom.
• As soon as the liquid begins to boil, it must be removed from the heat and the mixture added there.
• Stir and wait for the coffee “cap”.
• Remove the foam without letting the drink boil. To do this, the cezve can be temporarily removed from the heat. Repeat three times.
• Serve the drink sprinkled with cinnamon to taste.

How to brew coffee Viennese style.

Coffee-water proportions: 3 teaspoons per 200 ml.

Optional: whipped cream, ground cinnamon and orange zest.

• How to brew ground coffee in a Turk is indicated above. You can use other methods of preparing the drink.
• Pour the liquid into cups and decorate them with whipped cream.
• Sprinkle zest and cinnamon on top.

Of course, there are many other equally wonderful recipes. Coffee is a drink that comes in many variations, so there is something for everyone.

Reviews

On review sites, users often give the brand not very high ratings - on average, 4 or 4.5 out of 5, depending on the product. Compared to expensive luxury drinks, it may seem quite simple, but in fact, it is almost the best-selling coffee brand in the country, with millions of packages of all formats purchased annually.

“I bought ground Jacobs, classic. Usually I take something more expensive, but here I wanted it. Well, in general, for such a price it’s a normal product, although it can’t be compared with premium ones, of course. But it is ground well, the color is uniform, and the smell is not burnt. You can take it sometimes. Especially if you add spices and cream during cooking.” – Katya, Krasnodar

“Recently, we increasingly hire Milicano, the one with the addition of natural fried ingredients. It tastes good, smells strong, and cooks in half a minute - stir and it’s ready. And then the office smells nice. I recommend!" – Natasha, Ufa

“I tried Jacobs Velor and fell in love, I have never seen such gentle instant coffee. I wouldn’t buy it myself, I’m biased towards powder, but then a friend gave me a treat, and that’s it – I was lost! Delicate, sweetish, velvety, and what foam...! Everyone should try it, definitely! I’ve already bought myself two cans and haven’t gotten drunk yet!” – Elena, Sochi

In general, we can recommend Jacobs coffee - it is a large brand with its own history and vast experience in roasting beans and making blends. Gourmets may find it too simple, but most customers like it.

How to distinguish from a fake?

The Jacobs brand is known all over the world, so some unscrupulous manufacturers counterfeit popular products, profiting from the trust of customers. Sometimes it is very difficult to distinguish a counterfeit Jacobs from the original, but if you pay attention to some important nuances, the chance of not purchasing a counterfeit increases significantly.

How to distinguish a fake from the original:

1. Price. Branded products cannot be cheap, so if you see a dubious number on the price tag, there will probably be chicory or malt inside the can or bag.
2. Package. The manufacturer uses glass or tin containers to package its products so that the aroma of coffee is preserved for as long as possible. Counterfeiters choose the cheapest packaging for packaging counterfeit coffee, usually made of plastic.
3. Product design. The marking of the original coffee is applied directly to the container. There should be no stickers or additional labels. The manufacturer must indicate the following information: country where the product was produced, original barcode, expiration date.
4. Barcode. It carries important information for the consumer. The first three digits indicate the country of manufacture. It is important to calculate the numbers using a special formula so that the verification number matches.
5. Packaging design. The original packaging fully matches the manufacturer's style. Often, counterfeiters copy the design and apply the company logo, swapping the letters.

Raw materials and production

In the early 2000s, a proprietary plant was opened in Russia; before that, Jacobs coffee was imported from Finland. Fabria is located near St. Petersburg, in the Gorelovo industrial zone. The entire production process is certified. The company works with Arabica and Robusta, purchasing it from different regions, countries and continents, creating its own blends.

Products for different markets differ, so sometimes you may find Jacobs coffee made outside of Russia in new flavors or in different blends. Everything is fine, it is rarely counterfeited.