ROASTER
Roaster is a metropolitan coffee shop specializing in specialty coffee. It refers to the premium coffee product category, which mainly consists of Arabica varieties grown at altitudes of more than 1000 meters. Roasters has developed and offered several drinks for the 2022 summer season, but we want to focus on a specific one. The cold raf Tiramisu became a favorite and bestseller It will especially appeal to those who love the famous dessert of the same name, originally from Italy. Coffee combines two tastes at the same time - moderate sweetness and slight bitterness, and also has a special velvety texture.
Conclusion
On the one hand, the process of creating a menu for a coffee shop seems simple, but it is not. When opening a coffee shop, it is important to choose the right assortment of coffee, desserts, and food so that everything fits together and brings pleasure to your guests.
Designing a coffee shop menu is also a serious stage - you need to choose beautiful fonts and colors so that everything fits into the interior of the coffee shop. Add your own special features to the menu design and composition to stand out from your competitors. Don’t forget about prices, they need to be formed based on expenses and the cost of products - the coffee shop must make a profit. If you want to learn more about creating a menu (with examples), we recommend our course on opening a coffee shop.
Skuratov Coffee
Skuratov Coffee is a chain of coffee shops from Omsk. There are 4 locations in Moscow, located in the Aptekarsky Ogorod, the Taganka Theater, Kalashny Lane and Kutuzovsky Prospekt. Already at the beginning of May, the Skuratov team launched a seasonal menu, which was called “Summer of Black Coffee.” The source of inspiration was the aesthetics of Soviet cinema, the light atmosphere of warm summer nights, walks until dawn, etc. The main feature of the menu is black coffee, which the baristas showed from a new and unexpected side. So, let's take a closer look at the drinks you can try? The first is Bumble - a mix of espresso and fresh orange juice with the addition of caramel syrup. Those who love sweet and sour tastes will like it. Espresso tonic is a light drink that mixes espresso and cold tonic, sometimes soda. By the way, Skuratov has its own production. There are two variations of cold brew - coconut and oat. As well as classic and lingonberry nitro - coffee drinks based on cold brew with bubbles. If you are interested, then go for a tasting!
Menu design for a coffee shop
The design of the coffee shop menu should be simple, without pretentiousness and a huge list of drinks. Also, the menu should fit the overall design of the coffee shop. Some tips for choosing menu design:
- Color spectrum . Don't use many different colors when designing your menu; two colors will be enough. It is better to choose the classics - black for the font and white for the background, or vice versa. This text is more readable and your eyes won’t wander to the rainbow in the menu.
- Photos and pictures . It is better not to use them so as not to overload the menu. Everyone knows what espresso and cappuccino look like. You can use graphic illustrations of coffee beans or other elements if it suits the style of the coffee shop.
- Information about coffee varieties . Make a separate section in the menu where there will be information about the types of coffee that you can choose. The menu on the wall does not need to describe the tastes of the varieties, the main thing is that the barista can talk about each of them.
- Division into categories . Divide visually or actually drinks into categories: black coffee, cafe au lait, decaffeinated coffee, other hot drinks. Make a separate dessert menu in the coffee shop. Here you can add small pictures if the desserts are not visible on the display.
Examples of menu design for coffee shops
PROSVET COFFEE
Last July, the Prosvet coffee shop chain opened in the capital. Today there are two points - in Gostiny Dvor and on Fadeev Street. The second is distinguished by a spacious and large room, so it will be comfortable here to spend a weekend with a cup of aromatic coffee, and work in a relaxed atmosphere on weekdays. Speaking of coffee... The Prosvet Coffee team has developed recipes and presented a special line of iced drinks for the summer of 2022. The menu includes classic, raspberry and blueberry-mint ice latte , traditional espresso tonic with pomegranate flavor, several options for ice mast and cold cocoa with banana and peanuts. The main hit on the summer menu was the signature drink with the loud name “Black Square of Malevich”, prepared on the basis of double espresso and blood orange juice, as well as anise and elderberry syrup. We are sure that he will not leave anyone indifferent!
Promotion of the coffee shop menu
Any establishment requires promotion on the Internet, be it advertising on social media. networks or your own website. If you are not on the Internet, then you lose most of your profits, since it is through social media. networks can attract potential guests to the coffee shop.
Post the coffee shop menu on social media. networks or on your website so that the guest can familiarize themselves with it in advance - see the range and prices.
Don’t forget about the standard options for promoting a coffee shop - flyers and menu leaflets. They can be distributed near your coffee shop. Flyers are relevant when you have just opened a coffee shop or launched a promotion.
Starbucks
Starbucks, the world-famous and beloved American coffee chain, has again pleased us with new flavors of its signature Frappuccino . For those who don't know, it's a cold drink made from coffee, milk and ice, with the addition of topping syrups and whipped cream. This season you will find two unique flavors: Caramel Brownie and Chocolate Crush. The first drink contains pieces of the dessert of the same name and caramel creme brulee, while the second drink contains chocolate, chocolate chips and caramelized sunflower seeds. But the main distinguishing feature of these drinks was the “caps” of whipped cream, which acquired a coffee taste. In addition to beautiful decor, they harmoniously combine with the base itself.
Top 10: International Coffee Drinks You Should Try
Coffee is a word that we borrow from the Arabic word “qahwah” which means “power”. Coffee has become one of the most widely consumed beverages around the world and is part of culture and social life. This is the perfect drink to start your day when you need clean energy. It's also the perfect drink for work or as a conversation starter when chatting with friends and family. Coffee is also a cigarette's best friend. Almost every smoker can attest that there is no better drink for a smoke break than a good cup of coffee. Ethiopia is considered its country of origin, but today coffee has “embassies” in every corner of the world. Some readers may be disappointed not to see their favorite coffee drink on the list, but unfortunately, the list only consists of ten items. We hope you enjoy your coffee journey around the world. 10. Coffee milk
Coffee milk is a drink consisting of coffee-flavored milk, similar to chocolate milk. The main difference is that instead of chocolate syrup, it uses coffee syrup. Coffee milk originated in Rhode Island, USA, around the early 1930s. In the beginning, when people asked for coffee milk, waitresses and waiters were perplexed: “You mean that gooey, runny, coffee-flavored syrup that mixes with milk? The one that's made the same way we make chocolate milk with NestleQuick, right?" This drink was a little sweet at first, but you still wouldn't mind trying it, it was new. 9. Moroccan coffee (Caffè Marocchino)
Don't let the name of this coffee fool you. Moroccan coffee is a coffee drink originating in Italy, not Morocco as many people might think based on its name. It is served in a small glass and consists of a shot of espresso, cocoa powder and milk foam. It is without a doubt sweeter and smoother in taste than regular espresso. In some regions of Italy, thick hot cocoa is added to it, which makes it even sweeter and thicker. The name Moroccan comes from its color, as Moroccan was a type of light brown leather used to make hairbands. If you can't find a place that offers this specific coffee drink, just try Espressino. It's practically the same. 8. Vietnamese Iced Coffee
This coffee drink is similar in taste to Greek Frappe.
In some countries it is more popular and known as "Ca phe da", its name simply hinting at its traditional Vietnamese roots. Ca phe da is made using highly roasted, finely ground coffee grown in Vietnam. Coffee is specially brewed and poured through a small metal filter into cups half filled with shaken condensed milk poured over ice. Coffee was brought to Vietnam by French colonists and the French influence is quite obvious. The use of sweetened condensed milk, according to the original recipe, came into use only because in the 19th century, when this drink was introduced by the French, it was difficult to get fresh milk in Vietnam. If you decide to try something new from the world of coffee, you should definitely try this drink. 7. Irish Coffee
There are several different recipes for creating Irish coffee. Place a tablespoon of brown sugar in the bottom of a coffee mug. A shot of preferably good Scotch or Irish whiskey is then added. Then pour hot coffee into the mug. You can top off your coffee with a dollop of whipped cream and you won't regret it. Simply delicious! 6. Frappé coffee
The Greek coffee frappe is an iced coffee drink covered in foam, made from spray-dried instant coffee. It is very popular in Greece and Cyprus, but has now spread to other countries. It has gained great popularity in New York and Melbourne and has been served there for several years thanks to the Greek diaspora in these cities. This is a great summer drink and a very nice refreshing drink for coffee lovers on a hot day. Millions of tourists who visit the Greek islands every summer fall in love with this coffee. It's easy to make using instant coffee and, although it can be served with whipped cream, the traditional version is shaken but never stirred. All you need is a shaker, about 2 or 3 tablespoons of cold water, 1 teaspoon of instant coffee, and 2 or 3 lumps of sugar. Make sure you close the shaker tightly and shake it enough to create foam, which will form in about 25-30 seconds. Then add about a glass of water, a few ice cubes (3-4 pieces), a little milk and mix it all. This coffee drink should always be served with a straw. 5. Cappuccino
Cappuccino is perhaps the most popular coffee in Italy and a true symbol of Italian drinks. Every self-respecting Italian drinks at least one cup of cappuccino a week (if not a day). Savoring a good cup of cappuccino in one of the fine cafes that can be found throughout Italy is like a holy litany for serious cappuccino lovers. Cappuccino is a coffee-based drink made from espresso, hot milk, and hot milk foam. It is traditionally served in a porcelain cup, which retains heat much better than glass or paper. The foam at the top of a cappuccino acts as an insulator and helps keep the liquid warm, allowing it to stay hot longer. 4. Oriental coffee or Turkish coffee (Greek-Turkish Coffee)
The interesting thing about this drink is that it is the cause of constant dispute and quarrels between two countries, Greece and Turkey, since each claims that it is the source of origin of this specific coffee drink. Greek or Turkish coffee, or as it is also called oriental coffee, is made from well-roasted coffee beans, but not too deeply. You can even use coffee powder to make espresso. Although the coffee powder is finer, it would be good to find if you want to experience the authentic flavor. The trick is to grind the beans. It is made from coarsely ground roasted coffee beans. One thing to consider is the fact that with Oriental style coffee, the thick ground coffee remains at the bottom of the cup and you don't actually drink all the caffeine like you would with instant coffee. The Greek coffee blend is different from the Turkish coffee blend. It is usually a blend of Brazilian coffee and chicory, so it is smoother, easier to drink and not as strong. Turkish coffee typically uses a blend of Colombian coffee, so the Turkish version is often stronger. 3. Frappuccino
The United States of America is a country known for its mixture of different cultures, nationalities, races and religions. Of course, food and drink are no exception to this rule. In this case, a mixture of two great coffee drinks, the Italian cappuccino and the Greek coffee frappe, gave birth to the Frappuccino. Frappuccino is a brand name for a line of blended coffee drinks sold by Starbucks, so, simply put, this coffee is a celebrity. You will be able to find a bottled drink called Frappuccino sold in retail stores and vending machines. Some investors are truly creative and know how to impress young people. The Frappuccino experiment has become a complete success and has already begun to take over the world (via Starbucks). Plus, it tastes good and looks good. 2. Coffee with milk (Café au lait)
Café au lait is a traditional French way of preparing coffee with milk. The secret of good French coffee lies in the coffee beans. You can brew anything in a French press, but you can't get good coffee without great beans. If you put bad coffee in it, that's what you'll get, it's simple. To prepare, you will need fairly coarsely ground coffee. Scoop it up with a ladle and pour the coffee into the press. If you really care about quality, preheat the press by pouring hot water into it. Then pour almost boiling water, close the press with a lid and wait about five minutes. After this time, press the press and pour in the coffee. Let it cool a little, add good quality milk, a little sugar, and enjoy! 1. Espresso
Espresso is the complete opposite of cappuccino, it is intended for “runners”, people who are in a hurry and just want to pour a huge dose of coffee into themselves in order to fully wake up and start the day full of strength and energy. Espresso is usually drunk quickly while standing, since people who prefer this drink usually do not have time to talk with friends. Espresso has grown in popularity around the world since the 80s, and in Italy and Europe it has been quite popular for a very long time, and there are many varieties there. The main variables in an espresso are its size and length. The size can be single, double or triple, and the length of the serving can be ristretto (limited), normale (regular) or Lungo (long). They correspond to a small or large drink with the same amount of ground coffee and the same extraction level. Fans of the strong and bitter version of pure coffee will certainly enjoy and appreciate espresso coffee.
