Coffee shop name: what naming rules should you follow?

Coffee is everywhere these days. It's arguably the most popular drink after water, and that's saying a lot.

Coffee shops or cafes have been around for a long time, but nowadays they are everywhere. Coffee shops have become a favorite social spot where people enjoy conversation over a cup of coffee.

There are even jokes in the West that there are Starbucks on every corner. However, there are many other popular coffee chains around the world.

So, here is a list of the best coffee chains that are growing as the largest coffee companies in the world.

Starbucks

There is no doubt that Starbucks is the most famous and largest coffee chain in the entire world. In the USA alone there are already 15,000, and worldwide there are 30,000 coffee shops of this chain.

The American corporation occupies a leading position in the field of roasting and coffee shops. He started brewing coffee on March 30, 1971 in Seattle, Washington, USA. The name Starbucks comes from the novel Moby Dick.

The products sold by its branches include hot and cold coffee lattes, espressos and Frappuccinos.

There is probably no one in the world who has not heard of Starbucks.

Starbucks is considered the titan of coffee shops and the most successful.

The chain sells most types of coffee drinks, as well as some soft drinks in combination with small snacks.

You can find their own coffee accessories for a little shopping and some coffee accessories in most of their cafes.

Names of coffee shops around the world: looking for inspiration

Let's look at the features of naming in the West. What do the owners rely on: beautiful or original names of coffee shops?

To answer this question, let's take a short trip around the world:

• Vein.
  The Landtmann coffee house was opened in the mid-19th century by Franz Landtmann. They serve delicious desserts and delicious coffee. The coffee shop changed owners many times, was rebuilt, but retained the name of its creator. It was this that helped the establishment become a symbol of stability and high quality products. Focusing on preserving traditions is a working marketing ploy.
• Paris.
  “Closerie des Lilas” is the name of a coffee shop in France, which can be translated as “Lilac Farm”. This is a cult place for the French. The terrace, surrounded by greenery and permeated with the aroma of blooming lilacs, attracted writers and artists. The right combination of a “cozy” name, attractive interior and rich menu is one of the successful naming options.
• London.
  “Kaffeine” is an example of a simple coffee shop name that daily gathers a large number of guests in a small, cozy room.
• Calgary (Canada).
  Analog Coffee offers original coffee recipes. A successful naming technique that helps to emphasize the “feature” of the establishment. One of the preparation options involves using a Japanese drip coffee maker, which gives the drink a special taste. Baristas use different methods of roasting and brewing coffee, so the establishment’s menu is not limited to 5-6 drink options.

Costa Coffee

Costa Coffee is another of the largest coffee chains that has become popular especially in Europe and the Middle East.

Costa Coffee is a British chain of coffee shops founded in 1971 by Bruno & Sergio Costa. The headquarters is located in Dunstable, England.

Currently, the brand operates about 3,800 coffee shops, making it one of the most successful and popular cafes in the world.

Costa Coffee was originally owned by Whitbread, but was sold to Coca-Cola in 2019 and is now available in 31 countries.

This coffee shop is famous for its variety of drinks such as hot and cold drinks, savory snacks, sweet snacks, cakes and pastries, and reusable cups.

Italy, ancient Rome

"Antico Сaffe Greco"

Café Greco on the Condotti shopping street is one of the oldest establishments in Rome and one of the oldest coffee shops in the world (founded in 1760). Slightly faded paints, slightly dusty mirrors in beautiful frames and noble wrinkles on the window frames reveal the venerable age of the old cafe.

Coffee began to be served here in tiny cups, thanks to which the owner of the cafe, a Greek by birth, achieved great success in the business to which he dedicated his life. By the way, today you will have to pay more for a cup of coffee ordered at a table than for the same drink tasted at the bar.

Café Greco is a place that preserves memories of conversations between great composers and writers. Goethe, Byron, Stendhal, Nietzsche, Chaliapin, Tyutchev visited here at different times. Regulars of the cafe were Felix Mendelssohn, Franz Liszt, Richard Wagner. Schopenhauer, Andersen, and Baudelaire drank coffee here. In the coffee shop, Greco composed Rossini and, according to legend, Gogol finished writing Dead Souls at one of the tables. Portraits and autographs of celebrities today decorate its interior.

Tim Hortons

Tim Hortons is a Canadian cafe that opened back in 1964 and this company has become huge in a short period of time.

It was founded in Hamilton, Ontario, and fast food giant Burger King bought it in 2014.

Tim Hortons operates in Canada, the United States, China and, of course, Europe, becoming one of the largest coffee companies in the world with almost 5,000 stores.

Tim Hortons also operates as a donut shop and fast food restaurant.

As of December 2022, this multinational network already had 4,846 locations worldwide.

In addition to coffee, the chain's signature dishes are donuts and various fast food products.

Additionally, Tim Hortons was previously known as Tim Horton Donuts, Tim Donuts Limited and TDL Group.

Nespresso

In 2001, the first Nespresso Boutique opened in Paris. Today, the pioneer in premium coffee sales has 117 branches in 48 countries. Such boutiques are both showrooms and sales points for the company's coffee makers. For coffee shops, Nespresso selects only the most prestigious locations in high-end shopping centers located in the centers of cosmopolitan cities. Of the 81 boutiques in Europe, seven are equipped with additional coffee bars for the sale of coffee products, designed for those who do not buy Nespresso equipment (Copenhagen, Frankfurt, Lausanne, Munich, Paris, Prague, Zurich). Nespresso is one of the fastest growing companies in the Nestle Group.

www.nespresso.com

Starbucks: Journey to the East

Cliff Burrows, president of Starbucks Coffee Company Europe, Middle East and Africa from April 2006 to March 2008, was named president of Starbucks USA on March 12, 2008. In an interview with FoodService Europe & Middle East, he spoke about the company’s development strategy around the world.

– What were the most important events (products, concepts, markets) in Europe in 2007? Plans for 2008?

– 2007 was the year when we achieved significant results in Europe, the Middle East and Africa. The forecasts for 2008 are no worse. We celebrated five years of activity in Spain, Germany and Greece. We have made significant progress in Eastern and Central Europe, opening our first branches in Russia, Romania and recently in the Czech Republic. We also announced the imminent opening of coffee shops in Poland and Hungary. Finally, we are all looking forward to the opening of the Egypt location, the first Starbucks location in Africa. We also introduced the Starbucks Card in the UK and Ireland in 2007 and launched a new pre-packaged coffee line in the UK.

– How will Europe benefit from Howard Schultz’s new strategy to shift its core business to international markets?

“We are all very excited about the recently announced changes to the company's strategy and are confident that they will accelerate our company's growth throughout Europe. We hope that we will benefit from new resources that will allow us to grow more actively, as well as the global experience of a customer service culture.

– Where do you see Starbucks branches by 2010?

– Our potential within Europe, the Middle East and Africa is great. We will continue to develop in Eastern and Central Europe, while opening branches in new cities in already developed markets. In addition, we hope to be able to meet consumer demands by gradually introducing Starbucks Card and packaged coffee into the markets. As always, we will focus primarily on the quality of coffee and service.

4.Coffee Bean and Tea Leaf

Another world-famous coffee chain is Coffee Bean and Tea Leaf.

This coffee shop was founded 57 years ago by Herbert Hyman. At the moment, this company already has 1000 stores that can be found in 31 countries around the world. In the Philippines, it is operated by Jollibee Foods Corporation.

Coffee Bean and Tea Leaf initially sold only coffee, but in 1970 the company began exploring other beverages, opening an additional ten locations.

Later, a special type of tea was also served here. The coffee shop's favorite product is Ice Blended Coffee, described as a mixture of ice, chocolate powder and coffee.

4) Coffeehouse “Fishawi`s coffeehouse” (Cairo, Egypt)

The address of this coffee shop is El-Fishawi Alley, Khan al-Khalili. The establishment is over 240 years old, it was opened by an Arab family and exclusive recipes for aromatic drinks are passed down from generation to generation. Tourists enjoy visiting this coffee shop, which is considered a bohemian establishment in Cairo.

Famous artists, politicians, writers and actors often come here when they come to Egypt on vacation or on business. The main features of the coffee shop, in addition to ancient coffee recipes, are the aromas of mint, cardamom and fruity tobacco that hang in the air, as well as huge handmade mirrors. The coffee shop has “rooms for friends” where you can retire for a business conversation or a romantic meeting. In addition to coffee, guests order herbal teas and delicious milk jelly with sweets and nuts.

Dunkin Donuts

Dunkin Donuts is the second largest chain after Starbucks, with approximately

11,000 locations worldwide.

This is another titan, and the only one that is in second place among the top 10 coffee companies.

Dunkin Donuts began its operations back in 1950.

As the name suggests, the coffee comes in addition to the donuts they are famous for.

The company was founded in Massachusetts and is still headquartered there, albeit in other locations. You can also find several other drinks besides coffee at this cafe.

Dunkin Donuts is certainly known for its variety of donut flavors and other baked goods. Few people know that it also offers coffee products. And this company has achieved success in both the food and coffee industries.

As of 2022, it already has 12,971 locations worldwide serving donuts and coffee. Indeed, this company has come a long way since its founding in Quincy, Massachusetts. The man behind the founding of Dunkin Donuts is William Rosenberg. In 1990, this company was bought by Baskin-Robbins.

Italy, beautiful Venice

Cafe "Florian"

The oldest and one of the most beautiful coffee houses in Venice, opened in 1720, where the “overseas drink” was first served in Italy, is located in Piazza San Marco. Goethe, Byron, Proust, Rousseau, Dickens, Hemingway, Modigliani, Goldoni, Casanova and other celebrities once sat on sofas covered with scarlet velvet.

Today you have to pay at least 10 euros for a cup of espresso here, but it’s worth it. It’s so pleasant on a warm summer evening to sit at a table right on the square and admire the Cathedral of San Marco, immersed in the rays of the setting sun, listen to the orchestra play, and enjoy a cup of aromatic drink. The Florian coffee house can be compared to a museum: in its halls there are huge mirrors, frescoes, Murano glass, marble tables, on the walls there are stucco moldings, gilding and paintings in luxurious baguettes.

Peet's Coffee

Peet's Coffee may not be as big as the other coffee companies on this list, but it is one of the best, offering some of the best coffee in the US.

Peet's has only about 200 locations in the states and 1 in China, but offers a unique coffee blend that is used in more than 14,000 coffee shops throughout the United States. Peet's was founded back in 1966 in California, in the San Francisco Bay area. Without a doubt, Peet's still offers quality coffee as well as a variety of espresso drinks.

They offer soft drinks and other drinks, some snacks, and a variety of coffee drinks.

6) Coffee house “Demel” (Vienna, Austria)

This Viennese coffee shop is located at Kohlmarkt, 14.

Ludwig Dehne opened this establishment in 1857, a little later it was bought by Christophe Demel, who gave the cafe his name and made the business extremely profitable. The coffee shop is located in a spacious two-story building, directly on the second floor, and the entire first floor is occupied by the world-famous confectionery, where the Sachertorte was first prepared in 1965. Gourmets all over the world love this savory cake. In the coffee shop and pastry shop, there is a long-standing tradition that desserts are served to guests exclusively by pretty girls-waitresses to lift the mood.

Tully's Coffee

Tully's Coffee, with its roasting facility, was founded in Seattle, home of Starbucks, back in 1992. After operating for some time, in 2018, its location in Seattle and in some states were temporarily closed due to a “coffee shortage.”

This temporary measure became permanent as debt increased and coffee shop owners closed due to lack of funds.

The owner of the company is the German Keurig Dr. Pepper, which bought the brand in 2009. 300 points of the chain are now opening their doors to visitors.

Tully's Coffee offers hot and iced coffee, espresso and baked goods. In particular, its most popular drink is Bellaccino.

Fair price, average coffee shop bill and payback period

A year and a half ago, Cofix increased the price of snacks from 50 to 60 rubles. The average bill in a coffee shop is from 135 rubles. In general, the chain adheres to its concept - availability of coffee for every consumer.

“The cost of a standard drink and snack at Cofix is ​​60 rubles. This is the cost of a trip on Moscow public transport,” explains Chazhengin. “Anyone can afford to buy something from Cofix - a pensioner, a schoolboy or a student, and this expands the audience.”

“The fix price format is being introduced by many companies, including the service sector, for example, hairdressers,” says Vladislav Petlyuk, owner of the CoffeeIn company. — In the coffee segment, this market is growing because the format is designed for the largest segment of consumers. For such clients, coffee is an ordinary drink for which they will not overpay even in Moscow.”

The average payback period for Cofix is ​​2.5 years. Specific indicators depend on the format, location and activity of the franchisee himself. According to the head of the franchising department, Alexey Loborev, to launch a coffee shop you need investment capital and a focus on results; otherwise, the company promises to provide support to partners at all stages of doing business.

“Some franchises oblige partners to open new outlets even before receiving invested funds, which leads to regular attraction of investments, including loans,” says Nikolai Ivin, general director of the Business Innovation Agency, which sells franchises. - Otherwise, the contract is terminated. This entails large losses for franchisees.”

At Cofix, franchisees pay a royalty and marketing fee every month. In exchange, they receive support in marketing, logistics, coffee shop setup, and business development advice.

McCafe

McDonald's is huge, we all know that, and they also entered the coffee industry with McCafé, a section that has now become standard in some of their restaurants.

The McCafé concept was born in Melbourne, Australia, back in 1993. This brand was founded by Ann Brown and quickly became huge in this country; it has become even more profitable than McDonald's itself!

The estimated number of McCafe outlets worldwide ranges from 5,000 to 10,000. This makes it one of the largest competitors worldwide.

Of course, McCafe also offers a variety of other snacks, cocktails, and drinks to please its customer base and create a positive experience.

It is now the largest coffee shop in Australia and New Zealand.

It's no surprise that customers love McCafe's Brewed and Blended Coffee flavors because they use 100% coffee beans sourced from Rainforest Alliance Farms.

What titles should you not choose?

During the brainstorming process, all ideas are put into action, even frankly unsuccessful ones. It is important to weed them out during further analysis. Ideally, naming includes testing a new name in focus groups, but the budget does not always allow this. In this case, it will be enough to avoid the following typical mistakes:

1. The name is too complicated. It will not be remembered, and in some cases it will also scare off visitors.
2. Typical name. This can work great in a low price segment (remember the cafeteria example), but in general this strategy is very risky, especially in a big city and high competition.
3. A name that evokes negative emotions or does not evoke any emotions. This problem often arises when a cafe owner relies on his own tastes, which do not always reflect the interests and level of erudition of the target audience. For example, Japanese film buffs might think it's a good idea to name the cafe "Kitano" after the famous director Takeshi Kitano. However, this name will not say anything to a wide audience or, worse, will cause negative associations with militants and crime. It is for such situations that focus group testing exists - they allow you to find out the tastes of the intended buyers and avoid obvious failures.
4. Contradiction with the main concept of the brand. The Russian restaurant “Colosseum”, pizzeria “Golden Gate”, canteen “Sommelier” are examples that cause cognitive dissonance among potential buyers.

Caribou Coffee

Another well-known name in the coffee and tea retail industry.

Caribou Coffee Company is one of the youngest companies on this list, founded in Edina, Minnesota on December 14, 1992. This coffee chain was started by John Butcher.

Caribou Coffee is currently owned by the German JAB holding, which is one of the largest German holdings, and Peet's coffee is included in their list. Caribou offers a huge variety of soft drinks and baked goods.

From a single branch, Caribou has grown not only in America, but throughout the world. It now has 603 branches worldwide with estimated revenue of $262 million.

America

Americans strive for progress and therefore love to see new technologies around them. The most famous coffee shops in the USA offer their visitors opportunities for experimentation.

Sightglass Coffee, San Francisco

The first Sightglass Coffee opened in San Francisco in 2009. The company soon grew from a small mobile cart to a large station that can be used in establishments of various sizes.

Sightglass Coffee produces its own coffee varieties using raw materials from the world's best producers. She strives to create a good mood. Therefore, we constantly improve the quality of products and service using modern technologies.

Verve Coffee Roasters, Los Angeles

Verve Coffee Roasters owns several large coffee shops in Los Angeles. Each establishment has a spacious hall, decorated in a modern style. Here you can drink a cup of good coffee and buy freshly roasted beans.

The new direction of Verve Coffee Roasters is the creation of experimental soft drinks and coffee with unusual flavors. For example, chicory latte is popular today. The cafe also serves classic alcoholic cocktails, such as the Cascara Negroni based on vermouth and the Old-Fashioned with whiskey.

Stumptown Coffee Roasters, New York

This cafe is located in the center of New York. Professional coffee roasters, virtuoso baristas, and friendly service staff work here. The atmosphere of the rooms is conducive to drinking a cup of delicious coffee with loved ones.

Lavazza

Another legend in the retail coffee industry is Lavazza, which takes its name from the last name of its founder, Luigi Lavazza.

Lavazza is one of the older houses on the list. This Italian coffee retailer was founded in 1895 in Turin, Italy. Considering the year it was founded, it has fame and many traditions.

Of course, this Italian brand produces excellent coffee and is one of the largest brands in Europe, Asia, and also in the USA.

Lavazza is also involved in training, with approximately 30,000 people receiving training in this area every year. There is also the Lavazza Foundation, which provides assistance to various coffee-producing countries. Lavazza focuses heavily on coffee, but also offers baked goods and soft drinks.

Who would have thought that this coffee shop started out as a simple grocery store? Now it already employs 3,800 employees, and branches are located in 90 countries.

Lavazza's signature drinks are Caffe Crema, Super Crema, Qualita Oro and Gran Aroma Bar. But its best-selling product is the coffee, which comes with chicken fingers.

What to call the coffee shop? Start from the concept

A concept is a complex of ideas and views that are somehow interconnected and form a single system. Therefore, every coffee shop you visit should have a concept. If it has not yet been invented, you need to engage in development along with the selection of a name.

To get started with the concept of a coffee shop, you need to have a clear idea of ​​what thematic focus will be on the appearance of the establishment and its interior. Only in this case will the name be in harmony with the original idea and carry a certain message. It’s good if the name surprises visitors or passers-by, but the main goal is to attract a large number of visitors.

So, what to name a coffee shop:

• “Sugar” (such an establishment can be decorated with a “sugar” theme, that is, use a lot of white and imitation of large sugar crystals);
• “Coffee shop Kaldim” (named after the discoverer of coffee, the establishment should, with its interior, images on the walls and other ways, tell the visitor about the history of the appearance of this invigorating drink);
• “Parisian” (design in Parisian style);
• “Cheerful Coffee Pot” or “Coffee Maker” (the surroundings should contain images or installations that represent a lively, cheerful coffee pot or an equally joyful “Miss Coffee Maker”);
• “Coffee Express” (such an establishment is designed in the form of an express train carrying coffee to dear customers);
• “Pirate Coffee” (elements of pirate life are always present throughout “Pirate Coffee”);
• “Coffee for two” (to set up such a coffee establishment, you should use small, cozy tables for two).

Gloria Jeans

Gloria Jeans is another American success story, sharing space with Starbucks and Dunkin Donuts on a smaller scale.

Gloria Jean's was founded in Illinois in 1979 by Ed and Gloria Jean Kvetko and quickly became a success.

It currently has over 1,000 coffee shops worldwide with a franchising business model that allows for rapid expansion. It became successful and is now one of the largest cafe chains in the world.

Gloria Jeans specializes mainly in coffee and soft drinks. But in some places they are even considered a restaurant with various dishes.

Gloria Jean's Coffee has achieved a lot since its founding in 1979. It was founded in Long Grove, Illinois, USA.

The headquarters remains in Castle Hill, New South Wales, Australia (Castle Hill, New South Wales).

The coffee chain currently has 1,000 coffee shops in 39 countries and is expected to grow in the coming years.

This US-Australian chain has 460 branches in Australia itself and is owned by Retail Food Group. The main product of the coffee shop is hot and cold drinks. One of his bestsellers is Iced Chocolate Chiller.

London - the capital of coffee shops

It's been less than 15 years since London's new wave of espresso cafes sparked a boom in coffee shops across Europe. Early players like Aroma, Seattle Coffee and Madison's have faded from the scene, but international brands like Stabucks, which opened its first European branch on London's Kings Road in 1997 and has more coffee bars in London (more than 120) than in any other city in the world, show significant activity. Another strong player is Costa, a member of the British Whitbread group, which, although represented in the UK by a large number of coffee shops, entered the London market later than Starbucks. However, recently it began to develop much more actively, partly due to a more original approach to the selection of locations for new coffee shops and franchising policy. Their coffee shops can be found in banks (a joint venture with Abbey National), supermarkets (Tesco), offices, bookshops (Waterstone's and WHSmith), as well as more typical locations such as city center streets, train stations, airports and shopping centers .

Caffe Nero, the UK's No. 3 coffee brand, has a particularly strong presence in London, with 102 shops. Everything is owned by the company. Last year, the company became even more visible with the installation of Nero Express mobile takeaway kiosks at major railway stations where AMTs had previously been located. After attempts to share ownership with other firms, the company returned to private hands in 2007, with company founder Jerry Ford becoming CEO and major shareholder of the company.

Coffee is becoming increasingly important in traditional bars as well. Large bar chain JDWetherspoon offers a range of coffees across all of its 685 branches (many of them super-sized bars in and around London) and has already invested around £6m in equipment and staff training. How comparable bar visits are to coffee bars is debatable, but Wetherspoon currently expects to sell at least 500 cups a week at each of its locations. The chain is growing at a rate of 30 branches per year and is aggressively promoting pricing that is more affordable than Starbucks (which raised prices twice in 2007) and other coffee bar brands.

Greene King, another giant drinking establishment chain, has franchised Coffee Republic branches in 30 of its bars and plans to add 40 more next year.

Beyond Wetherspoon, price competition is not a key driver of coffee sales in London, where the average bar bill reaches £3.32. Sandwich bar chain Benjy's, once famous for its 30p cappuccinos, collapsed in 2007. McDonald's has been stocking moderately priced McCafe coffee bars in some of London's larger venues for the past decade, but now only one remains in the Birmingham area. The chain's new style, which offers an expanded selection of coffees on its main menu, is considered to be more successful.

Hardly able to compete with mainstream coffee brands, German chain Tchibo's hybrid outlets have become increasingly visible around London, mainly on suburban high streets. It is also one of the few coffee chains to advertise on television. Of Tchibo's 76 locations, 52 have coffee bars with a wide selection of espresso drinks, sandwiches, pastries and cakes next to shelves of inexpensive household goods. The largest establishments have 25–30 seats. The coffee bar accounts for 10 to 60% of total sales, depending on the location of the outlet.

Dutch Bros Coffee

Dutch Bros Coffee is a relatively new company, founded in Oregon back in 1992. Has more than 300 coffee kiosks on the West Coast of the United States.

This is a fast-growing company, one of the most successful in recent years.

Dutch Bros Coffee is also featured in Forbes as one of the Best Small Companies for 2022.

Without a doubt, this company will continue to expand its supply of quality coffee to the West Coast and will expand even further over time.

The infamous slogan of this .

The founders of this company began selling coffee to go. Now they already have 12,000 employees. Some of Dutch Bros Coffee's favorite products are coffee beans, drinks, teas, smoothies and energy drinks.

Relevance

The relevance of the coffee business is due to the following factors:

1. Coffee is in great demand in Russia, Ukraine and many other countries. People drink it every day several times a day. They start their morning with coffee, brew it during their lunch break, treat guests at important meetings, etc. Therefore, the coffee business is in demand, relevant and promising.
2. Low barrier to entry into the industry. You can start your own coffee shop without organizing a kitchen. At first, it is enough to equip a workplace for a specialist who will prepare coffee, coffee and other drinks. In this case, desserts are purchased from partners and not made independently.
3. Possibility of business development in the future by expanding the menu, increasing the area of ​​the hall for receiving guests.
4. Quick return on investment in your own business due to high profitability and profitability.
5. Ease of organizing and maintaining basic business processes.
6. A simple procedure for registering a coffee shop. To organize a business, permission from the SES is not required.

13.Caffe Ritazza

Caffe Ritazza has gained a wide following in many places with its four blends: Sorrento, Napoli, Capri, and Firenze. In addition to these most popular products, they also offer pastries, paninis and ciabattas.

This British multinational coffee chain has many branches, with a total of 119 locations in 21 countries. This coffee shop is run by SSP Group. The points are mainly located in tourist areas such as railways and airports.

10) Coffee shop “Central Perk” (New York, USA)

The establishment is located in a prestigious location in New York and has a franchise in many countries around the world. The cafe earned its “wild” popularity thanks to the characters of the TV series “Friends”, who, as planned by the scriptwriters, worked and relaxed in a cafe in Manhattan.

The series received incredible success all over the world, fans decided to raise money and open a coffee shop called “Central Perk”, as a derivative of Central Park in Manhattan and the concept of “perk”, which translates as “invigorating aroma”. There are always a lot of visitors to the cafe, almost all of them are fans of the TV series “Friends”.

14.Bewley's

One of the oldest coffee empires in the world is Bewley's, founded in 1840, or 180 years ago. He started brewing coffee in Dublin, Ireland, and now has branches in the UK and US as well. The people behind Bewley's are Samuel and Charles Bewley.

Bewley's is not looking for profit. It is also an environmental company, having started using 100% recyclable cups in 2022. It is also known for its coffee roasting, capable of processing approximately 2,000 tons of coffee beans per year.

Bewley's on Grafton Street Photo: Leon Farrell/Photocall Ireland

Top 10 Russian coffee chains

A striking trend in recent years is that small coffee sales outlets, aimed at customers who are more comfortable drinking coffee on the run, are actively developing and taking market share from full-service coffee shops. “The generation focused on on-the-go consumption is growing very quickly, so the main development of the coffee market, in our opinion, will come from the to-go segment,” says Blazej CEO Bernard Reiss.

Faster and more profitable

The Russian chain Coffee Like, the largest in terms of number of outlets, has seen coffee-to-go traffic increase by 23% since the beginning of 2022. “From a consumer point of view, this is due to the fact that a cup of coffee to go is cheaper than a similar item in a cafe. And the to-go format itself is the most democratic, accessible, suitable for people with a dynamic lifestyle, especially for the youth group of consumers. From the point of view of businessmen, to go is economical - it does not require overpayments for rent compared to a full-format coffee shop, and it is profitable - the average bill in the “coffee to go” sector is growing,” says Coffee Like CEO Alexey Gusakov. According to him, at Coffee Like over 2.5 years the average bill increased by 38 rubles: in 2022 - by 12 rubles, in 2018 - by 11.6 rubles, for 5 months of 2022 the increase was 14.3 rubles.

Large food delivery services have already paid attention to this promising market. Yandex.Eda and Delivery Club began testing coffee delivery in partnership with large coffee shop chains.

“Among the trends, it is necessary to note, first of all, the growth of the take away segment. At the same time, the factor of recognition of a coffee brand and a cup today is becoming much more important in Russia than, for example, 5 years ago. In addition, good growth is shown by the fixed-price coffee shop format, which, in fact, does not so much compete with the middle segment as expand the pool of guests and introduce coffee culture. Thirdly, the delivery of drinks, which only began to gain momentum in Russia at the beginning of 2022, when large chains, including Costa Coffee, and aggregators began testing the delivery of hot coffee, and in the future experts predict the active development of this format,” emphasizes Stanislava Collavini, brand director of the British coffee shop chain Costa Coffee.

Taking care of your figure

Another pronounced trend is customers’ requests for a healthy lifestyle and reasonable consumption. “We note the guests’ orientation toward healthy eating and respond very quickly to this. Our menu has a certain number of gluten-free and lactose-free dishes, in addition, we use steam, sous vide and grill for cooking,” said Evgeniy Prokhorov, operating director of the Shokoladnitsa Group of Companies.

“More and more people in Russia have begun to pay attention to their health and environmental issues. The concepts of healthy and plant-based nutrition will not bypass the mass coffee market. We are already seeing changes in product lines related to this trend and the appearance on the market of coffee shops aimed at vegetarians and vegans,” states Blazej Bernard Reiss.

There is a trend towards ecology, as confirmed by Alexey Balkin, co-founder of the Bodriy Den coffee chain. To reduce plastic consumption, guests are asking for cups without lids, bamboo straws and the like, he said.

Rapid growth

Coffee is present in every third bill of Russian public catering establishments, according to analysts from The NPD Group. Residents of Russia have already begun to drink coffee outside the home more often than Italians and French.

All players interviewed by MarketMedia admit that the coffee market in Russia is still very far from saturation and will continue to grow for at least several years. True, assessments of the prospects vary greatly. According to Allegra World Coffee Portal forecasts, until 2023 the Russian market will grow by 6.5% annually. Knight Frank experts are much more optimistic; they believe that by 2029 the Russian coffee shop market could grow almost 8 times, from 130 billion to 1 trillion rubles. The largest Russian chain, Coffee Like, talks about plans to increase the chain’s revenue from 1.35 billion to 12.86 billion rubles in 3 years, that is, almost 10 times.

Top 10 coffee chains in Russia

1. Coffee Like

Coffee Like is the leader of the rating, the largest chain in Russia.
The first coffee bar was opened by Ayaz Shabutdinov and Zufar Garipov in Izhevsk (Udmurtia) in 2013. Initially they worked in the “coffee to go” format; the first full-scale coffee shop was opened 4 years later. In 2017, Zufar Garipov left the company, and a year later Ayaz Shabutdinov sold his share. Now COFFEE LIKE LLC is 46.8% owned by Alexander Nudin, 31% by Pavel Grishakov, 20.2% by Ivan Ermilov, 2% by Alexander Boguslavsky. There are currently 594 Coffee Like coffee bars in Russia. 20 coffee bars are located in other countries (Costa Rica, Belarus, Kazakhstan, Armenia, Kyrgyzstan). Coffee Like is the fastest growing chain in this market; it is actively developing through franchising. In 2022, 297 coffee bars were opened, and this year there is every chance of updating the record. Since the beginning of 2022, 203 coffee bars have been opened. The owners have extremely ambitious plans - to increase the network by 6 times. Alexey Gusakov General Director of Coffee Like
At the end of 2022, we plan to have 810 operating coffee bars. At the same time, Moscow is not a priority; we are targeting the regions. By the end of 2022, we plan to open 3,000 operating coffee bars - this is 6 times higher than current figures. Every year we intend to double the numbers in order to achieve the planned result. Over 3 years, we want to increase the network’s revenue from 1.35 billion to 12.86 billion rubles, that is, almost 10 times.

To speed up the pace of opening points by our franchise partners, we plan to launch a financial instrument similar to Dodo Invest to attract investment in partners. The advantage of such a mechanism for investors is that, having invested money in a new outlet, they will receive a monthly share of its profits without participating in management and business processes. The development of this area will be carried out by the franchisee, who is trained and controlled by the management company.

We also see prospects in the development of our own “Coffee Like Trading House”. The trading house is a centralized purchase of all goods for the network, a single distribution center and a center for processing orders from franchisee partners. Now the network has 333 partners in 137 cities; about 70% of all food-cost coffee bars, including coffee, syrups and branded packaging, pass through the trading house. The goal is to bring this figure to 100%.

2. GC “Shokoladnitsa”

“Shokoladnitsa” was founded by Alexander Kolobov in Moscow near the Oktyabrskaya metro station in 2000 on the site of the famous Soviet cafe of the same name. After 6 years, the network expanded beyond Moscow and began opening cafes in other cities. In 2014, Shokoladnitsa acquired its main competitor, the Coffee House chain. In 2015, Kolobov sold 40% of the company's shares to the Hong Kong investment company Acmero Capital, retaining 60% of the shares. Now the Shokoladnitsa Group of Companies manages the chain of the same name (it has 359 points, as well as the Coffee House and Wabi Sabi chains). Now the Shokoladnitsa Group of Companies has 402 own points and 124 franchise points in Russia. In 2022, 32 new franchise points and 40 own retail establishments were opened. The company plans to create a separate network in the grab & go format, where food and drinks will be sold to go. It will begin operating in pilot mode in Moscow by the beginning of 2022.

Evgeniy Prokhorov, Director of Operations, Shokoladnitsa Group of Companies

In 2022, the Shokoladnitsa Group of Companies opened six of its own establishments and 28 franchised ones. By the end of 2022, we will open at least a dozen new coffee shops, and will also continue rebranding existing outlets. In addition, we plan to actively develop the to-go format (coffee to go).

Of course, competition in this market has increased, monoconcepts and craft coffee shops have appeared. But the Shokoladnitsa brand will be in demand in any case, because the format that we offer is, in our opinion, the most popular in Russia, and in the near future there are unlikely to be companies and other brands that can compete with our proposal for service format and menu versatility.

3. Cheerful day"

The Bodriy Den chain is originally from Novosibirsk; bartenders Alexey Balkin and Alexander Machulsky decided to change their field of activity and opened the first mini-coffee shop in 2012. They are specified at small points in shopping and business centers in areas with good traffic. The first franchise was sold a year after its launch. Currently, there are 170 outlets operating under the Bodriy Den brand in Russia, 46 of which were opened last year. The network has become federal, although most of the establishments are located in Siberia, the geography of Bodrogo Den outlets extends from Moscow to Vladivostok.

Alexey Balkin co-founder of the Bodriy Den network

Since the beginning of 2022, 25 points have been opened. Plans for the development of the chain for 2022 include continuing to increase its presence in the regions and developing the format of coffee shops with food to go. Competition in this market is growing. Large coffee shops are moving to the to-go format, and new non-chain players are appearing.

4. Coffee Way

The first Coffee Way coffee bar was opened by Sergei Buntsevich in 2008 under the stairs in one of the shopping centers in Lipetsk. In 10 years, Coffee Way has grown to become a federal chain. Starting in 2022, the company switched to its own coffee roasting. We launched a new format of cafe-bakeries URBAN BAKER. Last year, 50 Coffee Way bars were opened. Since the beginning of the year, the network has increased by 17 addresses, and now the network has 167 operating coffee bars. The company is preparing for international expansion; the COFFEE WAY trademark is in Belarus, Kazakhstan, as well as in France, Germany and the UK.

Read about who benefits from the collaboration of coffee operators and retail here

5. Starbucks

Starbucks was founded in 1971 in Seattle (USA) by Jerry Baldwin, Zev Siegl and Gordon Bowker. Initially, stores under this brand sold coffee beans, then they began to brew coffee. In 1987, the chain, which at that time consisted of six locations, was purchased by Howard Schultz. The international expansion of the brand began in 1996 in Asia. Currently, it is the world's largest chain of coffee shops, with more than 29.3 thousand outlets.

Starbucks entered the Russian market in 2007. The full launch in Russia was preceded by an incident. In 2004, the Starbucks trademark was registered by Starbucks LLC, which has no relation to the American corporation. The brand owners had to go to court to regain the right to use the name in the Russian Federation. The first Starbucks coffee shop was opened in the MEGA shopping center in the Moscow region. The chain has been developing in the capital for five years; the first cafe in St. Petersburg was opened in the Piterland shopping center in 2012. Starbucks has opened nine locations in 2022, according to the Allegra World Coffee Portal. As the company reported, Starbucks now has 20 coffee shops in St. Petersburg, 100 in Moscow, and 141 coffee shops in Russia as a whole.

Read about how Starbucks got into Game of Thrones here

6.Cofix

Avi Katz opened the first cafe with fixed prices for coffee and Cofix pastries in 2013 in Israel. The cost of all dishes in it was 5 shekels, which is very cheap for this country and significantly lower than the prices of competitors. The concept was a success; within 3 years the company became a leader in the coffee segment, opening more than 150 outlets. In 2016, Cofix entered the Russian market. The first Cofix coffee shop in Okhotny Ryad in Moscow. FoodService Europe & Middle East recognized Cofix in 2022 as the leader among European coffee shops in terms of relative growth rates, for increasing the number of outlets by 170%. Last year, more than 70 new Cofix outlets were opened in Russia, and in the first half of 2022, another 36 appeared. Today, there are 137 Cofix outlets in Russia.

Blazej Bernard Reiss CEO

Since the coffee market in Russia is still very capacious and far from saturation, we see the possibility of more than double annual growth. The coffee market in Russia is currently developed only in Moscow, St. Petersburg and some other cities with a population of over a million. Coffee consumption per capita in our country is still far from the average in Europe and the USA. Therefore, despite the fact that many competitors have recently appeared on the coffee market, there is room for development for each of them.

7. Traveler's coffee

In 2000, American businessman Christopher Tara-Brown opened the first espresso bar Traveler's Coffee in Novosibirsk, then he began to develop the business with Anvar Piriev. In 2015, the partners disagreed about the business. A corporate conflict and lawsuits over brand rights led to the fact that Christopher Tara-Brown had to leave Russia, and a criminal case was opened against Anvar Piriev. Despite the litigation, the network remains afloat. Last year, 11 coffee shops were opened, with three more coffee shops opening in 2022. In total, there are currently 101 coffee shops operating under the Traveler's coffee brand in Russia.

Dmitry Varakin Director of Operations, Traveler's coffee

The map of our presence is quite wide, and expansion is proceeding systematically. We continue to use different formats. This year they introduced a “pit stop” to the market - a symbiosis of a coffee shop and a gas station. In parallel, we are developing another format, which we will present to consumers by the end of the year.

The consumer is becoming more discerning, and this is the prelude to the fact that the product offered will be cleaner and of better quality. The Specialty coffee offering segment is becoming more popular year by year and has even split into several branches: from ascetic hipster places with an emphasis on alternatives to high-quality classic coffee shops/restaurants with Specialty drinks.

8. McCafe

McCafe is part of the McDonalds chain, but operates as a separate coffee chain. The first McCafe opened in Melbourne, Australia in 1993. It was in this country that they decided to test the project of “a European-style urban coffee shop with a wide selection of coffee and desserts.” McCafe entered the American market 8 years later. In 2002, the first Russian McCafe opened in Moscow on Arbat. Now the chain has 96 coffee shops in our country. According to the Allegra World Coffee Portal, the intensive development of the McCafe chain in Russia has been suspended. Over the entire last year, she opened only one new outlet.

Find out what percentage of orders in Russian fast food contain coffee here

9.Love Coffee

Alexey Kuzminykh opened the first Love Coffee coffee shop in Kirov in 2013. The company specializes in opening mini-coffee shops on the territory of railway stations and is actively developing as a franchise. Last year, 38 new outlets were launched, in the first half of the year - 17. Now there are 87 Love Coffee coffee shops and confectioneries operating in Russia. Plans for the development of the network over the next year and a half include the launch and opening of 200 coffee outlets, with priority given to 21 regions in the Far East and Siberia: from the Primorsky Territory, Magadan, Yakutia, Buryatia and Transbaikalia.

Alexander Safronov, head of the development department of the coffee chain Love Coffee

The coffee consumption market is growing every year, but it is still far from oversaturation; according to our analytical data, the coffee market is occupied by 25-30% of outlets, that is, the prospects for growth and development are high, and the coffee consumption market itself will grow for at least another 5-7 years .

But competition is growing every year, the quality and competence of providing services has increased significantly. Coffee campaigns have begun to pay more attention to the quality of service and customer service.

10. Coffeeshop Company

Coffeeshop Company is owned by the Schärf family from Austria. In the mid-twentieth century, Alexander Sharf founded a company producing and selling professional coffee equipment. His son Reinhold Schärf continued and developed the family business and in 1999 opened the first CoffeeShop Company in Vienna. The first coffee shop in Russia under this brand appeared in 2008 in St. Petersburg. According to SPARK, the Russian legal entity Coffeeshop LLC is still registered in St. Petersburg, the company belongs to Antonin Afanasyev. According to the Allegra World Coffee Portal, CoffeeShop Company is now represented in 22 countries. True, in Russia things are not going very well for them. The chain closed eight coffee shops in 2022. Now CoffeeShop Company has more than 80 points in Russia.

Read more about the potential of the Russian coffee shop market here

15.Caffe Nero

People who have visited London may have already dined at Caffe Nero to try the best drinks.

Although Caffe Nero means black coffee, its establishments also offer a variety of drinks such as espresso, frappes, tea and pastries.

Caffe Nero was founded in England in 1997. Most of its branches are located in countries such as the USA, Croatia, Turkey, UAE, Oman, UK, Ireland, Poland, Sweden and Cyprus.

Currently has 700 branches worldwide. The newest addition to its business is the coffee roaster, which is one of the delightful features based on Allegra's strategies.

Advertising agency

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If finances allow you, then you can contact marketing professionals

It is important - at the initial stage, you must correctly and clearly convey your idea to the performer, indicate exactly what you want. If you need an original and memorable name (you focus on creativity), then indicate this to the advertising agency in advance so that you don’t end up with just a cute and beautiful name, which is the majority on the market now

If you still decide to turn to the services of professionals, then it is better not to save money. You may spend more than planned, but the result will not disappoint you. They will competently come up with a name suitable specifically for your establishment, explain in detail its advantages and answer all your questions. Agree, this is much better than saving money and getting a bad and low-quality result.

16.Coffee Beanery

The coffee chain has 120 locations worldwide, but many of its branches are located in the United States, Asia and Europe. It was built in 1976 in Michigan, USA, by Joanne Shaw.

This coffee chain is known for its flavorful coffee, tea and smoothies. It also offers high quality coffee beans. Some of Beanery Blend's unique offerings are Black Velvet, Colombian Specialty Coffee, and CB Select.

Conclusion

As you can see, the best coffee chains are not always the largest chains.
Of course, Starbucks, McCafe and Dunkin Donuts Coffee made the list along with all the usual chains, when it comes to top retailers, quality is what matters most. Post Views: 3,067

Coffee shop exterior design

The exterior design of the coffee shop attracts potential guests. If the name and sign are interesting, there is a chance that people passing by will notice the coffee shop and come visit. The sign is the first thing that is encountered on the way to your establishment, so it should be noticeable, made in the colors of the coffee shop and suitable for the concept. Please note that signage and outdoor advertising must meet the requirements and be properly designed by law.

Sign design

It is better to entrust the sign design to a professional, while describing the desires and main criteria that it must meet. For example, if the coffee shop is in light colors, it is better to make the same light sign or use three-dimensional letters of the name, which will be illuminated in white in the evening.

Example of window display design in a coffee shop

Showcase in a coffee shop

The next thing you see after the coffee shop sign is the display window. Its role is to attract a potential guest, so it should be noticeable, informative and designed in the style of the coffee shop’s exterior. In addition to the fact that the display case should be stylish, it should also be clean and tidy in any weather, so as not to repel guests with a sloppy appearance.

Work area design

If the work area is open, which is most often the case in coffee shops, then it also needs to be properly decorated. The counter can match the tone of the establishment or stand out as a bright accent, but it should still be in the same concept with the interior. Wooden counters look beautiful against the backdrop of a bright room - this design can most often be found in coffee shops.

Another part of the work area is the menu; in coffee shops it is often written on the walls using boards with chalk or three-dimensional letters on a light background. The menu should be readable and at the same time convenient in terms of changing the name, cost or adding items.

Also, a lot of equipment is concentrated in the work area: a printer, a cash register and a coffee machine for a coffee shop, all of this also affects the overall interior. Most often, coffee machines are designed in the same style: steel and silver, but you can customize some equipment so that it fits into the concept of the coffee shop. For example, order a white or black coffee machine, or install a tablet program for a coffee shop on a wooden stand that will highlight the interior.

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Color design of the coffee shop interior

Often a coffee shop is chosen to sit comfortably with friends or work in a relaxed atmosphere, so it is advisable to decorate it in light colors. to expand the space. But it doesn’t have to be something white; you can dilute light colors with paints, wood, and greenery. You can choose one wall in a coffee shop that will stand out in the interior - it could be a wall with a pattern or small decorations.

Decoration Materials

Modern coffee shop design begins with the decoration of the room. You can use natural materials or their imitation. For example, brick or wood will look expensive, but it will also cost a lot, so to save money, you can replace the brick with PVC panels, and the wood with chipboard.

It is better to make a high-quality floor in a coffee shop and not skimp on materials, since laminate and linoleum will wear out and look unpresentable in just a couple of months. The ideal option is a self-leveling floor or tiles in the color of the interior. This flooring is easier to clean and looks aesthetically pleasing.

The main purpose of the ceiling is to expand the space of the coffee shop; it can be painted or covered with plasterboard.

Lighting

There should be a lot of light in the coffee shop, both natural and artificial. It is better to hang lamps above each table so that it is not dark in the coffee shop in the evening. This also applies to loft-style interiors, where, in principle, there should not be a lot of light - the lamps can have a warm, dim light.

It is important to provide light to the barista’s work area, where they will serve guests and prepare drinks. To illuminate the bar counter, a large chandelier or small lamps along the wall, which also serve as coffee shop decor, are suitable.

If the interior allows, use LED strips or neon lighting for the bar counter, this will create a bright accent on the work area.

Don’t forget about the exterior lighting of the coffee shop: you can illuminate the sign and hang light bulbs or lanterns at the entrance. This will attract the attention of potential guests and the coffee shop will be visible from afar.