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Hello everyone, dear tea and coffee lovers. Have you ever tried Lavazza coffee? If not, then be sure to fill this gap - a very unique drink. It is no coincidence that at one time it was called “heaven in a cup.” Whether this is true or not can only be determined by a specific person, because what five people like may seem either unattractive or generally disgusting to a sixth. However, I would like to hope that Lavazza coffee will never cause any negative emotions in anyone.
This drink was born in the middle of the last century thanks to the efforts of Luigi Lavazza, a resident of Turin and, as they would say now, a creative entrepreneur. And now, for four generations in a row, the process has been led by a family dynasty. Lavazza's head office is now located in Piedmont in northern Italy.
Lavazza's head office is now located in Piedmont in northern Italy.
The founder of the company, Signor Luigi, began trading food products at the end of the 19th century, and from that time on he paid special attention to the sale of coffee products. He personally monitored the process of roasting beans, dreaming not only of having a solid income from sales, but also of ensuring that the retail establishment became recognizable by consumers.
We recommend reading an interesting article on our website: Which coffee beans are better - reviews
The bet was made on the experimental Lavazza blend - an assortment of different types of grains. A bold operation for those times, it was carried out in 1910 and met all expectations!
The specialty coffee spread throughout Turin and then throughout Italy. Large retail establishments and restaurants became Luigi Lavazza's clients. The commercial event was stopped by the world wars, but was invariably restored and received a new powerful impetus upon their completion.
After World War II, the Lavazza logo appeared. The coffee product from Signor Luigi differed from others not only in its special “flavor,” but also in its branded packaging.
If you see one in a store with the inscription: “Lavazza Oro ground coffee” – take it without hesitation!
We recommend drinking this drink from the Czech Leander porcelain set
History of the Italian bean and ground coffee brand
Luigi Lavazza is the founder of the world famous coffee brand.
The favorite brand of Italians, Lavazza, got its name in honor of its creator, the humble grocer Louis Lavazza. Coming from a farming family, he opened a small shop in Turin in 1895 and quickly acquired regular customers.
The competitive market demanded more, and Luigi began ordering products from different regions. Then he noticed that the beans, depending on the growth of the coffee tree, have differences, and began to mix them, achieving ideal combinations. In small steps, the bulk sale turned into a small factory, and the product acquired a logo. In the 1950s, the entrepreneur and his family expanded production by creating workshops for roasting, processing and packaging coffee beans.
Today, the coffee manufacturer Lavazza is one of the major sales representatives, which is famous all over the world.
Today, the business is run by the fourth generation of the Lavazza family and is successfully modernizing it, buying out third-party companies and surprising customers with new blends of beans and ground coffee. The name of the brand is known primarily to football fans - the brand is one of the sponsors of the English club Liverpool.
History of the Lavazza brand
This company appeared at the very end of the 19th century. in Italian Turin. Its founder is considered to be small grocer Luigi Lavazza. It was he who came up with the idea of not only roasting beans and blending different types of coffee, but also packaging them in parchment. Thanks to this, the grains retained their unusual aroma longer.
At that time, no one could offer better and more delicious coffee. Therefore, the small grocery store quickly grew into the world's most famous coffee company. The dawn of this enterprise came in the post-war period. In 1947, the brand's current logo was invented. Despite Luigi's death in 1949, coffee sales not only did not decline, but increased so much that in the late 1950s. the company acquired its own coffee roasting plant.
Now Lavazza has become the largest coffee producer in the world. The company produces many types of it with an excellent blend, differing from each other in the percentage of different types of coffee in one package.
Raw materials and production
Raw materials for a wide variety of choices are supplied from all corners of the planet.
The geography of raw material supplies is very extensive, including the United States, Africa and Asia. And in 2002, the company launched the Tierra project, aimed at developing agriculture, improving working conditions of the population and the environment in countries such as Peru, Colombia and Honduras.
An integral part of the brand is quality. Each stage, from choosing a plantation location and harvesting to tasting ready-made blends, is controlled by relevant employees. Lavazza has more than 50 training centers, which annually graduate more than 30 thousand specialists.
Lavazza is one of the most important coffee roasters in the world
Production is distributed across 4 factories in Italy and 7 branches in Europe and America. All factories boast automated equipment controlled by computer systems.
Coffee rulers
It is impossible to say unequivocally which Lavazza blend is better. It all depends on personal taste preferences and cooking recipes.
Lavazza Qualità Oro
A distinctive feature of this coffee is not only its rich aroma, but also a light floral and fruity flair, which is subtly felt during the preparation of
this Classic Italian coffee. It was created in 1956 by Luigi Lavazza himself and quickly gained popularity among Italians. The blend contains the best varieties of American and Brazilian Arabica, which enriches the drink with honey and floral tones.
Washed medium roast beans soften the taste. It makes an excellent espresso, cappuccino or latte macchiato. You can prepare it in a Turk or coffee machine.
Lavazza Qualità Rossa
The soft, velvety taste with a long sweetish aftertaste and slight bitterness especially appeals to lovers of strong cocktails with milk.
It has been a favorite of Italians for more than 100 years. A blend of 40% Arabica and 60% Robusta is suitable for lovers of strong coffee. A spicy mixture with a velvety chocolate taste is suitable not only for making espresso, but will also pleasantly surprise you in combination with milk or whipped cream. It is recommended to brew coffee in a filter coffee machine or espresso machine.
Lavazza Crema e Gusto
Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste.
Coffee is combined from 30% Arabica and 70% Robusta and is one of the most popular choices of customers. The tricks of combining beans are kept secret, which creates intrigue when tasting a premium drink. Intense aroma, thick creamy taste and strength - what true espresso connoisseurs need. Milk will somewhat simplify the taste without fully revealing it.
Lavazza iTierra
The brewed coffee has a pleasant chocolate taste and comes out with a high dense foam.
The name of the line is directly related to the social program of the same name, launched in 2002. The mixture consists of 100% Arabica beans grown in Peru, Colombia and Honduras using environmentally friendly technologies and roasted using air convection. You can prepare this blend in any way - it will delight you with its strength, thick foam and unobtrusive sourness.
Lavazza Club
Thanks to a special roasting technology, the drink has a pleasant aroma and a zest in taste.
The composition includes exclusively Arabica beans collected on the highland plantations of Latin America. Such conditions allow us to pay attention to each coffee tree, which improves the quality of the product. Lavazza Club is ideal for mocha, the base of which is brewed in a Turk or coffee maker.
Lavazza Caffè Decaffeinato
Special bean processing technology allows the caffeine content to be reduced to zero without compromising taste and aroma.
A line designed for customers who choose decaffeinated coffee. 100% Arabica is decaffeinated without the use of chemicals and is carried out using water and carbon dioxide. This allows you to preserve the soft, rich taste and aroma of the finished drink. Caffè Decaffeinato is suitable for all kinds of recipes and cooking methods. And you can enjoy your favorite drink at any time of the day.
Lavazza Caffè Espresso
The true classic taste of coffee, which contains only Arabica beans.
It is an excellent choice for savoring a cup of premium espresso. The mixture includes medium-roasted Arabica beans selected from the highland plantations of Africa and America. Caffè Espresso has a rich, spicy, floral flavor and creamy crema that develops most when cooked in a cezve (Turk).
Lavazza Crema e Aroma
It has a fairly traditional taste: rich, thick, but without bitterness.
It consists of 80% Arabica and 20% Robusta, Viennese roasted. This blend boasts a long-lasting creamy foam and a mild aroma. The creators of the line and experienced baristas recommend using Crema e Aroma as a base for recipes with milk or whipped cream. Cooking can be done in any way - this will not affect the refined taste in any way.
Lavazza Super Crema
The most famous Italian type, which includes American Arabica and a mixture of Indonesian Robusta.
A very popular mix, including 80% South American Arabica and 20% Indonesian Robusta medium roast, made using Italian technology. Due to the mixing of grains from different continents, the blend has a bright floral aroma. The taste is soft, highlighted by a slight sourness, so Lavazza Super Crema can be consumed either in its pure form or with the addition of milk or cream.
Lavazza Crema e Gusto Gusto Forte
This type is represented by varieties of Arabica from Brazil and Robusta from Africa, characterized by a strong degree of roasting.
Created for true connoisseurs of Americano. The manufacturer notes the special qualities of the blend in combination with milk. However, in its pure form, the taste is equally unusual and self-sufficient. Here, 80% of the mixture is Robusta and 20% Arabica, and the beans are deeply roasted. Therefore, the finished drink has a rich black color and a dense consistency. The product is suitable for brewing in a Turk or geyser-type coffee maker.
Lavazza Filtro Classico
A mixture of African and American Arabica F iltro Classic (does not have the bitterness and astringency inherent in other Italian compositions)
Designed for preparation in filter coffee makers. Ideal for people who like to drink large amounts of coffee - office workers, participants in conferences and exhibitions at coffee breaks, or professions that have to stay awake at night. The rich but soft taste and floral aroma are due to 100% medium-roasted Arabica.
Lavazza Pienaroma
Lavazza Pienaroma consists of American Arabica varieties that contain a minimum of caffeine.
For lovers of non-standard combinations. A blend of Arabica beans from South America surprises with subtle notes of exotic fruits and a long chocolate aftertaste. Pienaroma has a velvety consistency and a balanced amount of caffeine. Preference in preparation is best given to espresso-based drinks with the addition of milk or cream.
Lavazza Super Gusto
Do not fill the container completely - only a half-filled cup can convey the flavor bouquet and harmony of aromas.
An eco-friendly line, a feature of which is the use of organic fertilizers in the process of growing and processing raw materials. The grains for Super Gusto are collected from production plantations around the world. You can prepare the drink using any method: in a coffee machine, Turk, French press. The result will delight you with a rich, bright taste, lush foam, and chocolate aroma.
Lavazza Gran Riserva
Riserva contains a lot of caffeine and is best prepared in a coffee machine.
An unusual blend of 70% Arabica and 30% Robusta, dark roasted. Despite this, there is no cloying bitterness, and the taste is complex, with an enveloping liqueur undertone. Due to the specific taste, Gran Riserva is a line that is not for everyone and is not suitable for everyone. It is preferable to prepare a blend with a high caffeine content in a coffee machine and consume it as espresso.
How is Italian coffee prepared?
In Italy, the culture of coffee consumption has developed over many years. For Italians, coffee is not just a drink - it is a national tradition. The most common method of preparing coffee is espresso, brewed in a special “moka” coffee maker.
Another secret of Italian coffee can be considered the traditional method of brewing the drink directly in milk, without adding water . In this case, pour 200 ml of cold milk into the Turk and add 1 tsp. finely ground coffee. Sugar is served separately with this drink.
In Italy they also love freddo or iced coffee . To prepare it, already brewed and cooled coffee is diluted with milk, sugar and cream are added to taste and whisked thoroughly. Serve it in a tall glass with ice.
In Italian coffee shops, real espresso is usually served in small, thick-walled porcelain cups. But coffee is poured into them only up to half the volume of the cup in order to maximize the taste and aroma of the drink.
For making espresso, the following Lavazza varieties are better suited:
- Qualita Oro;
- Grand Espresso;
- Espresso;
- Gran Riserva;
- Qualita Rossa.
For mocha, cappuccino and latte, it is good to use the following varieties:
- Crema e Gusto;
- Decaffeinato;
- Super Crema;
- Gold Selection.
From the huge range of Lavazza varieties, everyone can easily choose their favorite one.
Do you love coffee and want to make it at home using a geyser coffee maker, but don’t know how to do it correctly? Our article will tell you how to properly brew coffee in a geyser coffee maker.
Latte and cappuccino are very popular and delicious coffee drinks. Here we have described in detail the difference between a latte and a cappuccino.
Koporye tea is an original Russian healing drink with a powerful healing effect. You can learn about Koporsky tea, its benefits and harms by following the link: https://chay-i-kofe.com/chay/vidy/travyanoy/s-ich/polza-i-vred-koporskogo-chaya-lechebnye-svoystva- i-protivopokazaniya-ivan-chaya-kipreya/
Reviews of Lavazza coffee
To select “your” variety, you will have to experiment.
Lavazza coffee receives feedback not only from average consumers, but also from real gourmets. The brand, to a greater extent, collects positive reviews based on the variety of varieties and high quality of products. Coffee lovers note the taste characteristics and rich aroma, preserved in a convenient, airtight package. They also share personal recipes, including adding all kinds of spices, ice and even butter, and discuss the most suitable brands of milk for diluting a homogeneous base.
It happens that a person does not immediately find a suitable Lavazza variety or stumbles upon a fake - this is how unflattering opinions are born. Also check out the products of the brands: Mehmet Efendi, Jacobs Monarch and Davidoff Coffee in our articles.
Lavazza coffee beans
Of course, it is more convenient to buy ground and brew it in an accelerated mode, because in the morning there is always not enough time! But a person who has tasted Lavazza coffee beans at least once, the uncompromising taste of real Arabica from personally ground beans, will hardly want to return to the finished product.
Coffee gourmets encourage less experienced consumers to purchase green beans and roast them to the degree that seems most suitable.
Cozy branded coffee shop Lavazza
It is not easy to find a similar product for sale in Russia (except perhaps in Moscow or St. Petersburg). Therefore, everyone else has to choose Lavazza coffee beans, namely any brand of it from pre-roasted coffee beans and personally grind them in portions. When stored for more than two weeks, ground coffee begins to lose its properties.
Some pedants are sure that the product fizzles out in a few hours, and therefore it makes sense to grind only such a quantity of grains, from which a portion (or several portions) will come out at one time.
For reference: in Italy itself there are four enterprises, and in other countries there are only seven branches, in Europe and the States. At the beginning of the third millennium, the Lavazza dynasty settled on Indian soil, so if you see a jar with the inscription “Lavazza made in India”, do not be surprised! Today, the company's products occupy almost half of the Italian coffee market, and the holding's annual turnover reaches one and a half billion euros.
Counterfeits on the Russian market
If you want to buy real Lavazza, you need to go to a specialized store.
Unfortunately, unscrupulous entrepreneurs are increasingly distributing counterfeits of the famous Italian brand “Lavazza”. In order not to become a victim of deception and not to be disappointed in the product, you need to know several signs by which you can distinguish the original from the fake:
- There should be no fold on the side.
- The original contains a sticker with information about the importer.
- In addition to the production date, the real manufacturer also sets the time.
- High-quality roasting - original varieties have a uniform dark brown bean color.
- The smell of the fake is specific and more reminiscent of roasted sunflower seeds.
Therefore, it is better to buy coffee from trusted sellers, or better yet, from chain stores where receipts are issued and products are certified.
