Review of Lavazza brand coffee from Italy, what types and features there are

Italian Lavazza coffee, the types of which will appeal to the most sophisticated gourmets, is known throughout the world for its high quality and unsurpassed taste and aroma.

This coffee comforts and pleases those who find themselves far from home, regardless of whether it is prepared by a barista, taking into account professional secrets and subtleties of design, or by an ordinary vending machine at the airport. In grains, pods and capsules, ground and instant - “lavazza” whatever your heart desires. And only excellent quality.

history of the company

It all started with the decision of Luigi Lavazzo, who came from a farming family, to start his own business. In 1895 he came to Turin and opened a grocery store. The friendly and enterprising owner of the food store was quickly remembered, and the number of regular customers grew. And Luigi in the evenings, looking through the remaining reserves of olive oil, cereals and spices, inhaled the aroma of coffee beans.

Bags of coffee stood in the darkest corner, and when Señor Lavazzo looked at them, he began to dream of distant countries, where dark-skinned women in bright outfits collected dark red fruits from narrow-leaved trees.

At that time, no one could offer better and more delicious coffee. Therefore, the small grocery store quickly grew into the world's most famous coffee company. The dawn of this enterprise came in the post-war period. In 1947, the brand's current logo was invented. Despite Luigi's death in 1949, coffee sales not only did not decline, but increased so much that in the late 1950s. the company acquired its own coffee roasting plant.

Now Lavazza has become the largest coffee producer in the world. The company produces many types of it with an excellent blend, differing from each other in the percentage of different types of coffee in one package.

The company opened a branch abroad in 1982, in Paris, and in 1990, in order to popularize Italian coffee in the British capital, it created Lavazza Coffees Ltd.

The process of conquering the world continues today:

• in 2014, Lavazza, together with Illycaffè, took part in an experiment - sequencing the genome of Arabica coffee;
• in 2015, the leading coffee brand in the Baltic countries and Denmark, MERRILD, was added to the company and an Australian distribution company was purchased;
• in 2016, the French Carte Noire with its plant in Occitania became part of the Lavazza Group of Companies, which allowed the Italian brand to occupy a strategic position in the fifth coffee market in the world - French;
• in 2022, the large North American retail chain KICKING HORSE COFFEE was acquired.

According to the world ranking, oil is in the first position of the most sold goods, and coffee is in second, with the rest far behind. Lavazza also deserves credit for this arrangement.

Supply of raw materials and production

Lavazza is the largest coffee producer. The company purchases grains all over the world and selects them on its own plantations in Ecuador, Colombia, and Brazil.

The industrial system of the coffee corporation includes 6 factories in different cities:

1. Turin (Italy). The largest roasting and packaging company.
2. Gattinare (Italy). Production of capsules for Espresso Point coffee machines.
3. Pozzilli (Italy). The plant specializes in the production of decaffeinated coffee.
4. Veresse (Italy). The second largest roasting and packaging company after Turin.
5. Chennai (India). Production for the domestic market;
6. Sri City (India). Large production complex for supplying products to Asian countries.

Lavazza's industrial system includes six factories located around the world.

Lavazza in numbers

The Lavazza company uses coffee from the best plantations for its magnificent blends, plus modern bean roasting technology, proprietary multi-layer light-protective packaging with a one-way valve that prevents the penetration of oxygen and moisture - all this provides the unique taste and aroma characteristic of Lavazza coffee.

• 27 billion cups of Lavazza coffee are consumed worldwide every year.
• 1.9 billion euros - annual turnover.
• 90 countries in which the company has branches and a distribution network.
• 3,000 employees.
• 6 enterprises: 3 Italian factories and 1 French, two hubs - Brazilian and Indian, to serve local markets.
• 50 Training Center Lavazza, where every year 30 thousand clients, journalists and bloggers learn the intricacies of making espresso and study the history of coffee.
• 60.3% of the company's income comes from foreign markets.

Features of the technology

A curious reader will definitely ask: what is the difference between Lavazza and other coffee brands. How is the Italian drink created and what makes it unique? It is the uniqueness and rich assortment that the 4th generation of the Lavazza family has been working on. The goal is to ensure that the special composition of lavazza satisfies the needs of not only sophisticated coffee lovers, but also unassuming coffee lovers.

For different combinations, caffe uses 60 units of raw materials, trying them in different combinations. To get Lavazza coffee beans or ground, use:

• coffee from the best coffee plantations;
• the latest bean roasting technology;
• multilayer and light-protective packaging.

Thanks to this, the Italian specialty coffee lavazza has gained fans in different places around the globe. Its aroma excites the imagination, and its taste brings warmth and energy from Italy. Coffee lovers have created club coffees, where they drink their favorite lavazza and discuss current problems.

Interesting facts about the brand

Since 1989, when the company offered the world the Lavazza Espresso Point system - a coffee machine using pods (Italian: cialda - tablet), disposable bags of ground coffee, vending machines have filled offices and public places - shops, train stations.

In 2004, the expansion effect intensified: Lavazza BLUE appeared on the market - a new espresso preparation system for offices, with a self-protecting capsule, which made the drink even easier to prepare and more popular.

In the forties, at one of the meetings at the Circolo degli Artisti, Beppe Lavazzo, always interested in art and keen on photography, met the artist and ordered him a collection of advertising postcards. The deal was so successful that orders began to be repeated regularly, although they made offers to different artists.

Photographer Thierry Le Goux, who took part in the creation of the 2004 calendar, created a work in which a cup of Lavazza espresso flies into space.

Ten years later, in 2014, Le Goux’s fantasies came true: Italian Samantha Cristoforetti became the first astronaut to drink coffee in orbit. The International Space Station installed ISSpresso, the first capsule espresso machine named after the International Space Station (ISS) to operate successfully in the extreme conditions of space.

Lavazza's partner in this project was the Italian engineering company Argotec, which designs aerospace systems.

Production intra-company organization

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The company has six enterprises: three of them are located in Italy, one each in France, Brazil and India. All this is necessary for cultivating different varieties of crops in different soils, this helps to achieve unique tastes when creating brand products.

In addition, the first ever coffee roasting plant with automation and computer monitoring of the process is located in Turin. And also in Pozzilli, a plant was founded to disinfect green coffee varieties using a natural method using carbon dioxide.

Range

Beans and ground coffee can be purchased in cans, capsules and packages. They contain different types of grains. The Lavazza brand is also famous for its drink additives - coffee syrups. Therefore, you can brew different coffee each time.

The manufacturer indicated on each package the main properties and composition of the product, and also offers various cooking recipes.

The entire Lavazza line is divided into:

100% Arabica

• Lavazza iTierra. Tiera coffee contains selected Arabica beans from Peru and Colombia. Brewed coffee has a pleasant chocolate taste and comes out with a high dense foam. The beans grow in clean, unpolluted areas and retain their floral flavor for a long time.
• Lavazza Caffè Espresso. An elite and expensive product, the grains of which grow in America and Africa. The features of uniform roasting allow the drink to acquire an original taste.
• Lavazza Qualità Oro. Consists of expensive, exquisite Arabica beans and is considered real Italian espresso. The product contains the best Brazilian and American varieties. Lavazza Oro coffee beans are medium roasted. It can be distinguished from others by its fruity-honey taste, which contains a slight sourness. Lavazza Oro coffee beans are sold in 1 kg packaging. You can also buy ground coffee Lavazza oro medium grind, packaged in 250 grams or in capsules.
• Lavazza Bella Crema. The product contains Brazilian and American grains, which are medium-roasted. Brewed espresso has a chocolate-vanilla flavor, the foam is dense and thick.
• Lavazza Filtro

Arabica and Robusta varieties

• Lavazza Super Crema. The most famous Italian variety, which includes American Arabica and a mixture of Indonesian Robusta. Goes well with milk.
• Lavazza Super Gusto. The grains of this variety are collected in ecologically clean areas. In the finished Lavazza gusto forte, you can hear the fruity notes of Arabica and the spice of Robusta, resulting in a thick foam.
• Lavazza Crema e Aroma. The product is produced in a package weighing 1 kg. This coffee tastes strong and has a dense foam. It is good to cook with cream and milk.
• Lavazza Crema e Gusto Forte. This type is represented by varieties of Arabica from Brazil and Robusta from Africa, and is distinguished by a strong degree of roasting. It has a rich taste, in which strength and chocolate notes are felt. Since lavazza espresso vending gusto forte contains a lot of caffeine, it is suitable for brewing Americano.

Lavazza Top Class

It is a blend of aromatic coffee beans from Central America and Brazil with sweet, rich Robusta grown in Asia. The medium roast blend is composed of 90% Arabica and 10% Robusta. Top Class is best suited for making espresso, ristretto, flat white, cortado and latte macchiato. Some of our customers who have spent a lot of time in Spain, Italy and Greece prefer Lavazza Top Class because it reminds them of the taste they are used to abroad.

Lavazza Gran Riserva

• Lavazza Gran Riserva. The finished drink has the following properties: it contains bitterness and strong strength. Riserva contains a lot of caffeine and is best prepared in a coffee machine.
• Lavazza Qualità Rossa. The product contains grains that grow in Africa and Brazil. Its taste is filled with delicious chocolate shades and has a pleasant aroma. Lavazza Qualità oro coffee is ideal for brewing lattes and cappuccinos.
• Lavazza il mattino. Mattino grain coffee, which contains highly roasted beans from Indian and American plantations. A very soft drink with a pronounced chocolate taste. The ground product is also produced in packages of 250 g.

Lavazza Caffè Decaffeinato

This form contains no caffeine, but the taste of coffee remains the same. It perfectly combines grains from Asia and Brazil. A small degree of roasting of the beans makes the coffee thick, aromatic, and rich in taste.

Lavazza Crema e Gusto

Admirers of the delicate foam on the surface of the drink have special respect for Lavazza Crema Gusto products. This is an amazing blend of African Robusta (70%) and Brazilian Arabica (30%).

Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste. Fine grinding makes it possible to enjoy the luxurious aroma of elite varieties. An excellent ingredient for coffee and milkshakes. Reviews indicate the attractive price of the product - for a 250 gram package with delivery to your doorstep you will pay approximately 210 rubles. (average price).

Lavazza producers offer customers dozens of varieties of natural, excellent coffee that meets all the highest standards. It is brewed in Rome, Moscow, London and Paris. Give yourself this true pleasure.

Distinctive features of “coffee fireworks”

To understand the types of lavazza coffee, they take into account the composition, technological processes during its creation, grinding features, as well as the degree of roasting of the beans.

Lavazza coffee ground and beans, of varying degrees of roasting, is classified:

• Scandinavian version of soft roast and golden with a brown tint;
• a medium-roasted Viennese version with chocolate-hued grains and a rich flavor with sweet notes;
• a French variety of deep roasting, causing the beans to be dark brown in color and oily in appearance;
• Italian deep roast with dark beans, strong, rich taste, which contains bitterness.

The grinding feature plays an important role. Ground lavazza has different fraction sizes, which is important during the preparation process in a coffee maker, coffee machine, Turk, or French press. A tasty drink will be obtained with the correctly selected fraction sizes and preparation methods.

Roasted coffee beans are ground at home to your liking and then prepared in coffee machines. But in order for lavazza to be tasty and “delight your heart,” you should take into account the quality of the composition and the grinding characteristics. The ground coffee retains its aroma thanks to its durable and airtight packaging.

It can be difficult to buy high-quality beans or ground coffee of the right brand. This is due to the huge number of counterfeit products. The buyer should be wary of the low price, too bright packaging with stickers, and plastic containers. You should purchase coffee in specialized stores.

Types of Lavazza coffee and their description

All types of this drink differ in the different amounts of Arabica and Robusta for each variety.

There are also special capsules for coffee machines. Ground coffee also differs in degree of grinding:

• small;
• average;
• large.

In our country, these are the best and most popular types of Lavazza coffee. How to cook it correctly?

Types of coffee beans and their descriptions

Types of Lavazza coffee and a description of the composition are presented in the following table:

Depending on the variety, coffee beans have different taste and aroma qualities.

Lavazza's goals and social impact

According to representatives of the brand, their way of doing business is an example for many companies to follow, as they demonstrate a guarantee of sustainability among fast-growing competition and retention of a leading niche due to the quality and popularity of their products. In addition, Lavazza invests considerable funds in the development of those countries with which it cooperates and where its industrial zones are located. It was with their help that programs to improve the economic sphere of local residents came into force in low-income communities in Central and South America, Africa and Asia - the construction of schools, the provision of jobs, and concern for environmental protection became possible.

How Lavazza coffee is prepared in Italy

Italians learned to brew invigorating coffee a long time ago; it has already become a tradition for them. Most often they brew espresso in a coffee maker. The drink is also prepared in a Turk and milk is added instead of water.

In Italian coffee shops, real espresso is served in small cups, filled halfway to fully reveal its taste and aroma.

Many Italians drink iced coffee by cooling the brewed drink and combining it with milk, sugar and whipped cream.

Lavazza based drinks

• Latte – milk is added to the finished espresso;
• Cappuccino – brewed with high thick foam, decorated with grated chocolate;
• Americano is prepared in a coffee maker;
• Lungu is brewed with double the amount of water, this produces strong and aromatic coffee;
• Mocha - consists of one part espresso, hot chocolate, milk and cream;
• Coretto - espresso with the addition of bourbon;
• Glace – made from espresso and ice cream, served as a dessert;
• Mochiato is a drink made from espresso and milk;
• Romano – brewed with lemon juice.

Reviews about the manufacturer Lavazza

In Italian coffee shops you can find a wide range of coffee drinks, differing in recipes. It is difficult to find certain types of flaws in the reviews of fans of the brand: almost all blends find their admirers.

Important! A large percentage of Robusta indicates astringency in taste, pure Arabica is more delicate. But to select “your” variety you will have to experiment.

Mocha, macchiato, coretto (with alcohol), Romano or glace - any drink with grains from the Italian company turns out delicious and unforgettable. Should you put off the true pleasure of coffee?

How to choose the right Lavazza coffee

Some unscrupulous manufacturers may produce counterfeits instead of natural coffee by mixing cheap varieties. Usually, when buying an original Italian product, you need to pay attention to some features.

How to distinguish a fake?

1. If you want to buy real Lavazza, you need to go to a specialized store.
2. Pay attention to the integrity of the packaging so that there are no strong dents or breaks.
3. Each package must have a certain valve through which carbon dioxide escapes.
4. Pay attention to the date of manufacture and country of origin.
5. All grains in the package must be the same size and whole.

The Lavazza brand has a rich assortment, so every lover of an invigorating drink will choose the coffee that suits their taste.

Unfortunately, on the shelves you can often find not original Italian coffee, but low-quality counterfeit coffee. To avoid wasting your money, you should pay attention to the following aspects when purchasing:

• It is best to purchase coffee in a specialty store, even if the prices there are slightly higher than in the supermarket.
• Vacuum packaging of coffee must be absolutely flat, without bends or creases.
• Look carefully at the packaging: the date of manufacture must be on the side, and the information must indicate the country of origin of the coffee beans.
• The packaging must have a special valve for the release of carbon dioxide. It must have a cut along the edges or in the middle.
• Coffee beans should be approximately the same size, even in shape, and whole.

This drink brings unforgettable pleasure. Make your choice: Lavazza coffee beans or ground. In any case, this drink will pleasantly delight you with its taste and aroma. It will make your morning invigorating and your meeting over a cup of coffee unforgettable!

For making espresso, the following Lavazza varieties are better suited:

• Qualita Oro;
• Grand Espresso;
• Espresso;
• Gran Riserva;
• Qualita Rossa.

Without harm to health

Not everyone can drink drinks containing caffeine for health reasons. As a rule, they are contraindicated in the presence of pathologies of the gastrointestinal tract and cardiovascular system. Neglecting medical recommendations can cause significant harm to your health. But you don’t have to completely give up coffee. You just need to choose the right variety of Lavazza.

Decaffeinatto in this case will be a real find. It contains Arabica and Robusta beans processed using special technology. The caffeine content in them is reduced to almost zero. At the same time, the taste and aroma remain exactly the same as when using the classic version.

Some historical facts

In Italy, Lavazza coffee is known to everyone. The founder of this delicious drink was Luigi Lavazza, who ran a grocery store in Turin. Senor Lavazza did not sit idle. He not only traded, but also experimented with different varieties, creating unusual coffee blends.

By roasting coffee beans before sale, using Arabica and Robusta varieties in different ratios, he quickly achieved popularity: Italians liked the new range of varieties of ground Lavazza coffee. Now they knew where to buy a new caffè to taste.

By 1930, the family business was thriving, people wanted to try the varieties of Lavazza coffee created, to feel its unique taste and aroma. Types of coffee drinks with the lavazza brand grew in volume and began to spread outside the country. Their sale became a profitable business, and positive reviews allowed an increase in coffee exports.

Lavazza was the first to use vacuum packaging for its products. Thanks to this, the varieties did not lose their original taste and aroma during transportation and storage.

Reviews from people

The best coffee from Lavazza, for me personally, is TopClass. Great chocolate taste and wonderful aroma.

I recently tried Qualita Rossa for the first time in my life and was captivated. This is simply a miracle drink. It not only gives you energy, but also lifts your spirits. Real, high quality coffee.

I am an experienced coffee lover, but after trying Crema e Gusto, I can’t drink any other coffee. Nothing can spoil it, even if you don’t know how to brew coffee.

I just love Grand Espresso. After a morning cup of this coffee, I'm ready to move mountains. The main thing is to buy from trusted places so as not to run into a fake. But, in general, the coffee is great!

Training center for proper preparation of coffee drinks

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Photos of the Lavazza training audience in Italy

Lavazza cares not only about the stages of production of its products in the best possible conditions, but directly about the final stage of its activities - the consumption of a coffee drink by the client. Precisely in order to teach everyone the subtlest art, to share advanced experience and skills that help to properly brew aromatic and tasty coffee. For example, there are 8 training centers in Italy.