Which Lavazza brand coffee is better to choose?

One of the most famous coffee brands around the world is Lavazza coffee. The Italian company has conquered more than 90 countries, opened its training centers around the world, and has been offering coffee lovers an excellent drink in all formats for more than 120 years. Most likely, you have already tried it, at least in coffee shops, but you should find out more about the manufacturer and the features of its production, assortment and prices, and you will definitely want to buy Lavazza coffee at home!

About the brand

The history of the enterprise began back in 1985, and then it was a small family business - Luigi Lavazza bought coffee beans, roasted them, studied the features and formed his own blends that customers liked. Now the holding is managed by the fourth generation of the family.

Today the Luigi Lavazza SpA group consists of more than 30 divisions, managed directly or indirectly by the parent company based in Turin.

Raw materials and production

For the production of good coffee, the most important thing is the people who deal with it. Recognizing this, the company is engaged in projects to support local farmers in Central and South America, Africa and Asia, helping small producers with programs to improve the local economy, public life (schools, working conditions) and environmental protection.

The Lavazza industrial system is divided into six production plants: three in Italy, one each in France, India and Brazil. Products made in Italian factories are destined for the international market, while foreign factories operate for local markets.

About 27 billion cups of Lavazza coffee are consumed worldwide every year.

History of the Lavazza brand

You can call the company's birthday 1895. It was then that cousins ​​of the Lavazza family founded a store where they offered, in addition to the usual goods - candles, alcohol, oils, products from the colonies - spices and coffee. Luigi Lavazzi was the first to roast grains, which made it possible to give them a distinct aroma. But at that time they were not popular - the main income came from oils and candles.

But Luigi had already thought about the highlight of the company, he wanted to give it prestige and status. And for this it was necessary to highlight a single product - Lavazzi focused on coffee. He himself mixed beans from different places, developing combinations to create drinks with deep taste. A lucky find was the parchment packaging, which allowed the scent to be preserved for several days. Now traveling salesmen could travel throughout Italy.

During Mussolini's time, the company's goal was to survive. They sold everything that was in demand, and returned to coffee after the war. And by the end of 1946, sales of roasted coffee beans increased to 124 tons, and in 1947 - to 407 tons.

In 1955, Lavazza acquired a roasting plant with an installed conveyor. The central office is still located in Corso. By 1980, the company was already known outside Italy, and since 1970 it has firmly held 3-4 place in the world market. Branches are opened in European countries - Germany, Austria, England, USA and Japan.

Lavazza is the undisputed leader in coffee in Italy, it has 7 branches in different countries. It produces coffee in various forms - beans, ground, capsules, products for food service chains and for home use. By 2010, trade turnover was estimated at 1.1 billion euros, and now it has grown 1.5 times.

Range

The trade line includes everything you want: grain and ground, in capsules of various types, in pods, soluble. A wide selection of flavors and one of the highest quality decaf in the world allows everyone to find their favorite blend and enjoy the perfect drink.

Lavazza coffee beans

The manufacturer offers interesting blends and single varieties, usually in large packages, 500 g or 1 kg, works mainly with Arabica, and most blends are made from it, only sometimes Robusta is added.

• Perfetto Espresso – from South America, intense and rich. Longer roasting times produce the strong flavor of traditional Italian espresso with its thick, golden crema. Thick, velvety, with chocolate notes.

• Caffè Espresso is strong and black, with a smooth, marbled crema. For those who love real espresso. Notes of exotic flowers and fruits.

• L'espresso Gran Crema - due to the addition of robusta, the drink gets a truly grandiose crema - golden brown, persistent, thick. Light smell of fresh baked goods, quite intense, pronounced taste.

• L'espresso Gran Aroma is a delicate espresso with notes of chocolate, very aromatic. The crema is dense, thick golden, with a pleasant aftertaste.

• Espresso Cremoso is a delicate espresso with persistent crema and an aftertaste with hints of chocolate. Slightly creamy, multi-faceted and rich scent.
  Read also:  Jacobs Monarch instant coffee 75 g
• Espresso Crema & Aroma is a harmonious combination of carefully selected Arabica and Robusta beans. The multi-faceted, creamy texture makes the blend ideal for cocktails with milk. Creamy chocolate tones.

• Qualità Oro is a blend of delicate and quite noticeably sweet coffee from Central America and Brazil. Intense aromatic blend, notes of fruit and flowering trees.

• Caffè Crema Dolce is a velvety blend with a soft aroma. Lightly roasted, caramel tones and light sweetness are felt, the smell of dried fruits. Thin, noble cream.

• Caffè Crema Gustoso is a rich blend of Robusta and Arabica beans. With a pleasant hazelnut aftertaste, the aroma contains spices, oriental spices, and nutty notes. Quite intense.

• Tierra Organic is 100% organic Arabica coffee, grown on individual certified farms. The perfect combination of taste, aroma and body. The smell of tropical fruits and flowers, golden cream.

• Qualità Rossa is a blend with a unique aroma and full body, mainly composed of Brazilian Arabica and African Robusta. Golden crema foam, smells of chocolate and dried fruits, delicate roasting.

• Crema e Gusto Tradizione Italiana is a rich, slightly creamy blend. With hints of bitter cocoa and nuts, a pleasant dark chocolate note.

• Caffè Decaffeinato is aromatic and delicate, with a sweet and balanced body, light crema. The roast is light, you can feel the honey tones.

Lavazza ground coffee

The main positions correspond to grain, so we will not repeat ourselves, but will tell you about what is available exclusively in a bold form. As a rule, it develops best in moka geyser coffee makers.

• ¡Tierra! Peru-Andes is a delicate 100% Arabica coffee from certified agriculture, born on the slopes of the Andes Cordillera in Peru at an altitude of 1800 meters above sea level. It gathers from April to July. Fruity and floral notes.

• ¡Tierra! Brazil-Cerrado – This variety grows in the dry climate of the Cerrado Plateau in Brazil and is harvested from July to September. Amber crema and dark color, notes of chocolate and honey, full-bodied and intense.

• Club is the result of a unique combination of the finest Latin American Arabica beans. Slow roasting combined with Lavazza's expertise creates exceptional coffee. Shades of dried fruits.

Lavazza coffee in capsules and pods

The choice of varieties and flavors here is simply huge, and something new appears regularly. You can easily try different options, choosing the format that suits your coffee machine:

• Lavazza branded coffee capsules;
• Compatible with Nespresso coffee machines;
• Compatible with Keurig K-Cup coffee machines;
• Standard pods.

If you have another coffee machine, make sure that the standard is compatible and you can use these capsules.

Lavazza instant coffee

In this category, the assortment is very small, however, the company is focused on the production and sale of natural products. However, taking care of all its consumers, the brand produces two versions of the instant drink:

• Prontissimo! Classico is a blend of Arabica, smooth and well-balanced, with delicate hints of caramel. Medium roast, dark color, persistent amber foam.

• Prontissimo! Intenso is an extraordinary blend with a dark crema, a long finish, rich flavor and vibrant aroma. For those who like a slightly stronger drink.

Even in instant, a little ground is added (ultrafine grinding) - this gives a special thick texture, strong aroma and natural taste.

Criteria for choosing the best Turkish coffee

1. Package . To preserve valuable essential oils and remove carbon dioxide formed after roasting beans, renowned manufacturers use bags with degassing valves. However, the most popular option is the triplex package. Such packaging consists of paper and combinations of polypropylene films, which vary depending on the type (ground or grain). Glass containers are also popular, but we advise you not to purchase such goods, since the transparent walls of the jar allow sunlight to pass through, which adversely affects the quality of the product.
2. Taste . GOST 32775-2014 characterizes it as pleasant, rich, inherent to this product. Depending on the type: Arabica is softer with sourness, and Rabusta has a more intense, bitter taste.
3. Aroma . Expressed, inherent in a given type of product. In addition, it varies depending on the botanical species: the aroma of Arabica is more refined, and since Rabusta contains less essential oils, its smell is less pronounced and alluring.
4. Appearance . According to GOST 32775-2014, grains, as well as the ground mixture, can have shades from light brown to black-brown. No more than 6% of broken or fragmented grain is allowed in the grain mixture. The presence of coffee bean shells is allowed in the ground powder.
5. Content of caffeine and extractives. In ground form, the caffeine content standard is no less than 0.7% (GOST 32775-2014). The content of extractive substances in a quality product should be within the range of 20.0 to 35.0%
6. Compound . The correct manufacturer will definitely indicate in the composition what variety it contains and in what proportion, since the strength of the drink directly depends on this. If it says 100% Arabica, it means it was not mixed. However, Arabica and Rabusta are more often mixed.
7. Degree of roasting. The surest way to determine it is by the color of the beans: the longer the roasting process, the darker the coffee beans become, and as a result, the richer and stronger the taste of the finished drink. Depending on this, we can distinguish: light, medium and dark degrees.
8. Country of origin. It is also worth paying attention to the country where the coffee beans are delivered from: Colombian and Arabian are considered the best, but Brazilian specialists are not very fond of them.
9. Grinding degree. There is a GOST requirement according to which the grinding of coffee beans must be at least 80%. However, on store shelves you can find 3 main types of grinding:

• Fine - the grains are literally crushed into powder. This option is the best for brewing in a Turk.
• Medium and coarse grinds are well suited for coffee makers or espresso machines. Regardless of the degree of grinding, the grains must be strictly the same size, since grains of different sizes need different cooking times.

Prices and where to buy

In terms of cost, the brand belongs to the middle category; it certainly cannot be called mass and cheap. This is a product for those who know how to appreciate the taste of excellent Italian coffee and are accustomed to enjoying the truly best. We present estimated prices from popular online stores in Russia:

Grain:

• Espresso, 1 kg – 1100 rubles;
• Oro, 1 kg – 1000 rub.;
• Oro, 250 g – 300 rub.;
• Crema e Aroma, 1 kg – 950 rub.;
• Tierra Selection, 1 kg – 1300 rub.

Ground:

• Espresso, 250g can – 350 rubles;
• Oro, 250g premium – 300 rubles;
• Crema e Gusto, 250g premium – 220 rub.

Capsules:

• Branded capsules, 100 pcs – 2700 rubles;
• Pods, 108 pieces – 2700 rub.

Different varieties and blends are produced for different countries and markets, so you can find other blends on store shelves, especially since something new and interesting is constantly being imported and developed.

You can probably buy Lavazza coffee almost everywhere. It is available in small markets and chain supermarkets, in coffee and tea shops, markets, and points of sale of Italian products. And of course, you can order any varieties online. In Russia the company has several representative offices and official distributors.

How to distinguish from a fake?

Unscrupulous manufacturers are tempted by the production of counterfeits, in which cheap components can be added to natural coffee. To avoid being scammed when purchasing an original Italian product, you need to follow some recommendations:

1. "Lavazza" is sold only in specialized stores.
2. The packaging must be without strong dents.
3. Each vacuum bag is equipped with a valve to release carbon dioxide.
4. The label indicates the date of issue and country of production.
5. The grains inside are identical in size and integrity.

The company offers a wide range of products to suit every taste. Each variety can give true pleasure to a fan of an invigorating drink.

Reviews

On most review sites, where products are rated on a five-point scale, this brand receives a 4.5 - 5, and this is based on dozens of opinions on each product. We can conclude that customers are truly satisfied with the brand's products.

“I bought Crema Gusto, and it’s really something! Rich, thick, foamy, invigorating! I liked it even more than the much-praised Oro. The previous pack lasted me about a month, I drink coffee 1-2 times a day, but I want Cream more often, so... I’ll definitely take more!” — Nastya, Moscow

“I’ve loved Lavazza for a long time, but for a long time I didn’t come across it in stores, but then I found it again - and there was a huge selection, I decided to take Rosso. Tasty, strong aroma, fairly fine grind, grounds settle well, reasonable price. I recommend to all". — Elena, Simferopol

Many coffee shops work with the brand, some purchase it as a distributor, others simply buy kilogram packs. You can find it at gas stations, bars, hotels - anywhere.

“We have a coffee machine at work and we drink Lavazza. It’s interesting to try new varieties, I see that the packages cost different things. Sometimes I take it home for myself, depending on the mood. An excellent drink, it has never let me down!” — Max, St. Petersburg.

Overall, we definitely recommend Lavazza coffee to all lovers of quality Italian espresso. Choose the appropriate composition and degree of roasting, and you will appreciate all its benefits.