Italian coffee is considered one of the best in the world. Confirmation of this is “Lavazza” - coffee with a centuries-old history and a worldwide reputation. The peculiarity of the brand is the combination in different proportions of two main varieties: Arabica and Robusta. "Lavazza" involves high quality production and is divided into many types.
Italian Lavazza coffee is known for its quality and unsurpassed taste.
History of the Italian brand
The brand name is based on the surname of the company’s founder - a simple grocer Luigi Lavazza (see photo). In 1895, Luigi opened a small shop in Turin, where he offered oil, soap, alcohol and coffee for sale. The competition was high, it was necessary to stand out in some way in order to attract the interest of buyers.
Then Luigi decided to combine different types of grains in different proportions, thereby creating extraordinary tastes and new aromas of the drink.
In addition to roasting and blending, he decided to pack the beans in parchment, which allowed them to preserve the properties and aroma of the product longer. Thanks to Luigi's resourcefulness and genius, the simple grocery store quickly gained fame.
Luigi Lavazza is the founder of the world famous coffee brand.
During the First World War, business suffered, but Signor Luigi was philosophical about this, reasoning: “War is an episode.”
In 1947, the logo we know today was invented. Later, the first advertising slogan appeared - “Lavazza - heaven in a cup.”
In the 1950s production expanded, the company opened workshops for frying, processing, and packaging products.
All generations of the Lavazza family were involved in the development of the business. Knowledge and experience were passed on from fathers to sons. Now the fourth generation of the dynasty is managing the company.
Supply of raw materials and production
Lavazza is the largest coffee producer. The company purchases grains all over the world and selects them on its own plantations in Ecuador, Colombia, and Brazil.
The industrial system of the coffee corporation includes 6 factories in different cities:
- Turin (Italy). The largest roasting and packaging company.
- Gattinare (Italy). Production of capsules for Espresso Point coffee machines.
- Pozzilli (Italy). The plant specializes in the production of decaffeinated coffee.
- Veresse (Italy). The second largest roasting and packaging company after Turin.
- Chennai (India). Production for the domestic market;
- Sri City (India). Large production complex for supplying products to Asian countries.
Lavazza's industrial system includes six factories located around the world.
Composition of blends
Types of Lavazza coffee and brand description can begin with the origin of the raw materials. Blends differ in taste, as grains are brought from different parts of the planet:
- Colombia;
- Indonesia;
- Brazil;
- Africa;
- India;
- Peru;
- Guatemala;
- Honduras.
The Italian company cooperates not only with large plantation owners, but also supports small farms that are located high in the mountains and produce high-quality elite crops.
Types of Lavazza coffee
Lavazza produces bean, ground, instant, and capsule coffee.
Ground is divided according to the degree of grinding: coarse, medium, fine.
The table provides a list of the most popular types, the degree of grinding for each of them, as well as a description of the composition in percentage terms.
| Product name | Grinding degree | % Arabica content | % Robusta content |
| Club | ground (medium), grain | 100 | 0 |
| Crema e Gusto | ground (coarse) | 30 | 70 |
| Decaffeinato | ground (fine) | 60 | 40 |
| Espresso | ground (fine) or grain | 100 | 0 |
| Gold Selection | only in beans | 100 | 0 |
| Gran Riserva | ground (coarse), cereal or capsules | 70 | 30 |
| Grand Espresso | only grain | 100 | 0 |
| Pienaroma | only grain | 100 | 0 |
| Qualita Oro | ground (medium), cereal or capsules | 100 | 0 |
| Qualita Rossa | ground (fine) or grain | 70 | 30 |
| Super Crema | only grain | 80 | 20 |
| TopClass | only grain | 90 | 10 |
Grinding degree
Ground Lavazza coffee is distinguished by the degree of grinding, because some people prefer to prepare the drink in a Turk, a geyser coffee maker, or brew the beans in a French press. To please everyone, manufacturers produce the same varieties, grinding them differently:
- into the fine fraction;
- average;
- large.
If you want to grind something differently, because in professional coffee machines up to 18 degrees of grinding are available in a coffee grinder, then it is recommended to buy a grain analogue of some kind.
Coffee assortment
Lavazza offers a surprisingly wide range of blends. Each of them has its own unique taste and aroma. Thanks to such diversity, every connoisseur will be able to choose his own individual variety.
Lavazza Qualità Oro
A classic variety that was one of the first to be created in the mid-20th century. A mixture of 100% selected Arabica beans with a medium roast. The drink has light notes of honey with a subtle sourness. The drink has a deep aroma and noble fullness.
Lavazza Qualità Oro is a variety that combines the best varieties of American and Brazilian Arabica.
Lavazza Qualità Rossa
A blend of robusta from African plantations (30%) and arabica from warm Brazil (70%). A moderate degree of roasting gives richness, but does not add excessive strength. Qualità Rossa has a slightly perceptible hint of chocolate and is remembered for a long, pleasant aftertaste.
Lavazza Crema e Gusto
The only blend whose content is dominated by robusta (70%). This mixture contains 2.5 times more caffeine, so the drink is strong. This variety has an intense aroma, slightly creamy with a chocolate-nut color.
Lavazza Itierra
Elite 100% Arabica, grown in ecologically clean areas of Peru, Colombia, Honduras. This is confirmed by the certificate mark on the packaging - Rainforest Alliance. The finished Itierra drink has a thick texture and voluminous foam.
Lavazza Club
A mixture of selected varieties of Arabica, born in the special climatic conditions of Latin America. The variety is soft and has a light, refined aroma.
Thanks to a special roasting technology, Lavazza Club has a pleasant smell and zest in taste.
Lavazza Caffè Decaffeinato
Unique Arabica and Robusta varieties that have undergone decaffeination. The process is completely natural, without the use of chemicals, as a result of which the drink retains its richness, thickness and has a noble foam.
Lavazza Caffè Espresso
Premium blend of Arabica beans. Created for lovers of the classics. It has a floral color with a subtle spicy accent.
Lavazza Crema e Aroma
A harmonious blend of Arabica and Robusta. When finished, it reveals a delicate soft taste and a persistent creamy texture, which is perfect for recipes with milk or cream.
Lavazza Super Crema
One of the most popular blends. A combination of Robusta and Arabica from Indonesia and South America. It has a slight sourness and floral aroma. Goes great with milk.
The famous Lavazza Super Crema variety includes American Arabica and a mixture of Indonesian Robusta.
Lavazza Crema e Gusto Gusto Forte
A mix of Arabica and Robusta beans with a high degree of roasting. Suitable for lovers of Americano, especially in combination with milk. It has a deep black color, thick texture and rich taste.
Lavazza Filtro Classico
The composition of the blend is pure Arabica. Medium roasting gives a unique fruity taste and rich spicy aroma.
Lavazza Pienaroma
American Arabica Pienaroma has a velvety taste with exquisite notes of exoticism and a nutty-chocolate aftertaste.
Lavazza Super Gusto
The product is claimed to be the most environmentally friendly in the line. The grains are grown on plantations without the use of chemical treatment. The variety is bright with the aroma of chocolate.
Lavazza Super Gusto products contain notes of chocolate and a faint creamy taste.
Lavazza Gran Riserva
Riserva has a high caffeine content. The blend has a deep, rich taste with a delicate hint of liqueur. Recommended for lovers of strong black coffee.
The full range and new products can be found on the official Lavazza website.
Roasting degree
Types of Lavazza coffee beans can be selected in different degrees of roasting:
- the weakest is Scandinavian;
- Viennese - average option;
- French – high degree of roasting;
- Italian - the strongest, with bitterness, there is practically no acid in the drink.
Lovers of coffee with sourness are recommended to choose the Viennese version. Italians personally prefer a high degree of roasting, so that bitterness and a strong chocolate flavor can be felt.
Video: How to spot fake Lavazza coffee
Scandinavian roasting is characterized by nutty and creamy notes. The taste is velvety, honey or floral.
Approximate cost
Lavazza products can be found at affordable prices on the shelves of almost any supermarket. Below is the approximate cost in Russia:
| Product name | Volume packaging, kg | price, rub. |
| Qualità Oro | 1,0 | 1300 |
| Qualità Rossa | 1,0 | 1500 |
| Crema e Gusto | 0,250 | 280 |
| Itierra | 1,0 | 1700 |
| Club | 0,250 | 370 |
| Caffè Decaffeinato | 0,250 | 450 |
| Caffè Espresso | 1,0 | 1700 |
| Crema e Aroma | 1,0 | 1500 |
| Super Crema | 1,0 | 1400 |
| Crema e Gusto Gusto Forte | 1,0 | 890 |
| Filtro Classico | 1,0 | 1200 |
| Pienaroma | 1,0 | 1300 |
| Super Gusto | 1,0 | 1350 |
| Gran Riserva | 1,0 | 1300 |
How to choose Lavazza coffee
When choosing your variety, you should focus on your own taste preferences.
For lovers of the classics
For conservatives, the brand offers the following types:
- Qualità Oro;
- Qualità Rossa;
- Caffè Espresso.
Varieties of Lavazza bean and ground coffee for lovers of a rich coffee drink.
For lovers of softness and aroma
Those who prefer a soft taste will like the lines with creamy, creamy, chocolate shades:
- Crema e Gusto;
- Filtro Classico;
- Crema e Gusto Gusto Forte;
- Crema e Aroma;
- Super Crema.
No harm to health
For coffee lovers who are not recommended to consume caffeine for health reasons, Lavazza offers the ideal variety Caffè Decaffeinato.
How to make coffee correctly
To experience the full taste of a coffee drink, you need to know some of the subtleties of preparation, because coffee is an entire culture.
Espresso is very popular in Italy.
It is prepared in a special coffee maker called “moka” and served in small 75 ml porcelain cups with thick walls. Moreover, you need to pour no more than 50 ml of coffee. This method of serving makes it possible to experience the entire bouquet of the blend.
Stages of coffee preparation.
Italians often brew the drink without water. The turk is filled with 200 ml of milk, 3-4 g of ground coffee is added, sugar is offered separately.
Another popular recipe is cold cooking. Whisk milk, cold espresso, cream, sugar and serve in a glass with ice.
Lavazza in numbers
27 billion cups of Lavazza coffee are consumed worldwide every year.
1.9 billion euros - annual turnover.
90 countries in which the company has branches and a distribution network.
3,000 employees.
6 enterprises: 3 Italian factories and 1 French, two hubs - Brazilian and Indian, to serve local markets.
50 Training Center Lavazza, where every year 30 thousand clients, journalists and bloggers learn the intricacies of making espresso and study the history of coffee.
60.3% of the company's income comes from foreign markets.
Counterfeits on the Russian market
There is a risk of getting a fake when purchasing. To avoid such a situation, you should pay attention to a number of signs of counterfeit:
- Packaging color. The original is brighter, the lines are clear.
- Gas removal valve. On the original it is in the center of the letter A in the word LavAzza. On a fake pack it is located lower.
- Side of the package. There should be no vertical fold line or fold.
- Bottom side of the package. The original must have a white sticker with text in Russian.
- Date of manufacture. The date and time are indicated on the packaging.
- Grains. The original varieties have a uniform color, the grains are whole and the same size.
It is safest to make purchases in specialized stores or from trusted sellers.
