Brand history
Coffee beans are roasted daily.
And immediately automatic machines pack freshly roasted coffee into bags with a valve and in vacuum packaging. An acute shortage of inexpensive but high-quality tea and coffee prompted three businessmen to launch their own production in 1994. specialized in the production of Ceylon tea. After some time, production began to bring good profits to its owners, and the company gradually became one of the largest suppliers.
The Jockey brand appeared back in 1999. Several varieties of ground and bean coffee appeared on the market under this brand. Initially, the coffee production process took place abroad, but a year later they opened their own workshop in which coffee was roasted. This part of the enterprise is located next to the tea-packing factory.
Packaging in glass jars and soft packaging is also fully automated - the operator sets the necessary parameters and controls the process
Already in 2016, the figures reached 155 tons of coffee under the Jockey and Jardin brands. Thanks to the special Aromafit valve, all products retain their aroma for a long time. This is one of the most important benefits of coffee. The production of soluble products is established at a factory located abroad. Arabica beans are sourced from 15 different countries.
Today it owns 2 large enterprises, which are located in St. Petersburg and in the Leningrad region (Sverdlova village). There is also a subsidiary company in Ukraine (near Kiev), 20% of its products are sold on the Ukrainian market.
Ground coffee is packaged in vacuum packs - this packaging technology reliably preserves taste and aroma, since it completely eliminates contact of coffee with oxygen
Ormi Trade products are very popular in Germany, and therefore the company decided to build an enterprise for the production of instant coffee. It will begin to operate in mid-2022, and then production will be carried out in Russia.
Buyers' interest in the brand is due to the production of original flavored drinks. Among them are drinks with chocolate, nut and even orange flavors.
A little history about the brand
The tea and coffee company Orimi Trade is the owner of the Jockey trademark. The production is located near St. Petersburg and produces about 400 types of products.
The plant produces the following brands:
- Greenfield;
- Jardine;
- Gita;
- Java;
- Tess;
- Princess Nuri.
In October 1994, the Orimi Trade organization was created, which at first only imported Ceylon tea. A little time passed, and the company became one of the largest tea suppliers in the Russian Federation. Five years after registration, Orimi Trade created the Jockey brand and began supplying coffee to the Russian market. At first, the grains were processed in other countries, but soon the company established its own production for roasting grains at a Russian factory.
After 16 years, the trademarks Jardine and Jockey are among the most popular in our country. Now all Jockey products are produced in factories in Russia and Ukraine. Coffee beans are packaged in special bags in which the taste and aroma are preserved.
The production mainly uses Arabica beans, which are purchased in many countries.
The Orimi Trade company has received numerous awards and prizes. Instant coffee of the Jockey brand is successfully exported to some European countries. Production is gaining momentum and delights fans with high-quality products in the budget price segment.
What is Jockey coffee made from?
Special roasting of the beans allows us to obtain a product that meets the tastes of each customer.
The company works with Robusta and Arabica, purchasing coffee from all regions where it grows. To better reveal certain characteristics of coffee, each variety is roasted separately and, if necessary, a mixture is created in certain proportions. Hundreds of kilograms of beans are roasted daily and packaged there.
Manual production time has been eliminated and the entire process is controlled by robotic computers. The operator sets the required values, thus achieving the best quality of the product. There are no doubts about the quality, because... The plant has passed European certification.
Range
The products are designed for ordinary people; there are no elite single varieties on sale, so the price is affordable for everyone. You can easily find your own coffee that suits both price and quality.
Classic
This Jockey can be prepared both in a Turk and in coffee makers, French presses, thanks to the fine and medium degree of grinding.
It is a medium roast product, a mixture of beans from India, Mexico, Uganda and Brazil. You can detect subtle notes of sourness. Thick, strong, with a long aftertaste and light sweetness.
Traditional
A blend of Robusta and Arabica. It is for those who love a strong, rich taste. Pleasant to use both in pure form and in combination with milk and cream. Good for making lattes and cocktails.
Caffe Italiano
Pure Arabica beans from Brazil, Ethiopia and India are ideal for making espresso. There is no bitterness, and the foam is light. Has a delicate aroma.
For Turks
The finished drink is characterized by a rather rich taste and magnificent aroma.
The combination of Arabica beans from Vietnam, Cameroon and Mexico will not leave anyone indifferent. The degree of roasting is medium, ultra-fine grinding and only bold, thanks to which it brews quickly even in a cup. Rich, dense, with pleasant notes of fruit and spice.
Eastern style
Dark roast and a mixture of different varieties, each of which gives its own special aroma and taste. There is the smell of ripe fruit, chocolate notes and an intoxicating aftertaste.
Soluble
The bright and deep taste of the freeze-dried drink is in no way inferior to its “natural” counterparts from a Turkish coffee pot or coffee machine.
This category offers drinks that can be quickly prepared. Just add water and the end result will not take long to arrive. In combination with milk and cream they give a delicate, sweet taste.
Favorite
Simpler technology. Ingredients: coffee powder granules. The price is as affordable as possible.
Triumph
The beans from Guatemala are carefully roasted and crystallized by freezing.
Champion
This drink awakens nostalgia and seems to take you back to the past: bright and rich powdered coffee is sent to store shelves in a 100 g tin, just like several decades ago.
It was stopped being produced, but there are still stocks in warehouses. The product in powder form has a rich taste.
Composition of coffee Jockey
The composition of Jockey coffee, which we find on store shelves, may include Arabica and Robusta beans in different percentages. Arabica has a bright taste with a slight sourness; there may be chocolate and fruity flavors. Robusta has a rich taste and aroma, and may be slightly bitter. In addition, Robusta beans contain almost twice as much caffeine as Arabica, which gives it its invigorating properties.
For the production of instant coffee, only Arabica is most often used. This allows you to give the drink a rich taste without bitterness. Thus, in the Jockey brand it is possible to purchase Jockey Favorite Arabica coffee or Jockey Imperial Arabica coffee. When making ground coffee, only Arabica or Robusta and Arabica beans are used, since their combination allows you to obtain a special taste and aroma of the drink.
In addition, the taste and aroma of the drink depends on the country where Arabica is produced. As a rule, coffee from Asia has woody tones due to the characteristics of tree growth, American Arabica has citrus notes, and coffee from Ethiopia is dominated by notes of bergamot and jasmine. During production, there are technologies when only one type of coffee or bean from several countries is used.
Flavored
Aroma compositions are added to coffee (bean and powder) during roasting, giving it an interesting taste and pleasant aroma.
The elegant creamy vanilla aroma harmonizes perfectly with the deep and dense taste of real Brazilian coffee.
Irish cream
It tastes like cream and brandy. It has a delicate aroma and strong taste. The blend appealed to many coffee lovers.
Bavarian chocolate
Ground coffee with a touch of classic European dessert is a real find for coffee lovers and those with a sweet tooth.
Invigorating, thick, with a pleasant chocolate taste. Ideal in combination with milk and sugar.
Hazelnut
A drink for those who love light, aromatic coffee with a nutty flavor. The drink reveals itself from different sides, which makes it indispensable in the morning.
Types of coffee Jockey
A variety of types of coffee Jockey allows you to choose instant, ground product or coffee beans. Among the Jockey collection you can also find unusual flavors of this wonderful drink.
Coffee Classic Arabica.
This product is made from different varieties of Arabica. It has a mild taste with a light vanilla aroma. Arabica varieties from Brazil were added for the strength of the drink, and from India for a slight sour taste. The coffee has a medium grind and medium roast, suitable for preparation in a French press or coffee maker. It comes in a vacuum bag, which is very convenient to use.
Coffee Traditional grain.
Excellent quality grains are used to make this product. The drink has a thick and rich taste with a slight bitterness. To make the taste more vibrant, Arabica beans from different continents are mixed when creating coffee.
It is ideal for true connoisseurs of strong types of coffee, such as espresso. Available in soft vacuum packaging and glass jars in various volumes.
Oriental coffee.
One of the best ground coffee among products in the mid-price segment. It has a bright taste with a chocolate tint, which is obtained thanks to the composition of Jockey Oriental coffee, which includes Arabica varieties from Brazil, Ethiopia and India. Sold in individual packages, vacuum bags of various sizes and cans.
Arabica coffee instant.
This drink has a powdery consistency, created from Arabica coffee beans. It has a rich taste. Instant coffee is very convenient to brew in a cup.
Coffee 3 in 1.
An instant drink containing sugar and dry cream. It differs from similar drinks from other manufacturers in that it has a delicate creamy taste and pleasant aroma, without being overly cloying. Sold in portioned packages.
Coffee Imperial.
Instant freeze-dried coffee. Produced using a special technology that allows you to preserve the aroma and taste of coffee beans during processing. To create it, Arabica beans grown on plantations in South America are used. It has a rich taste with chocolate notes. It is produced by the manufacturer in two forms: soft packaging and a glass jar.
Coffee Italiano.
To create this drink, grains from Ethiopia and America are used. It is distinguished by a fine grind, which allows you to brew the drink in a Turk, cup or coffee machine. Lovers of a tart and rich drink will appreciate it.
Coffee with blood orange.
Fine grinding, an unusual combination of coffee and blood orange flavors are what distinguishes this drink. Selected Arabica varieties from Brazil are used to create it. Suitable for geyser coffee maker or cezve.
Coffee Irish cream.
Finely ground coffee made from the finest Arabica varieties. It has a delicate taste and aroma with notes of cream and vanilla. Suitable for making cocktails in a coffee maker.
Bavarian coffee.
This species has a bright chocolate aroma. The spicy and velvety taste is created thanks to Arabica beans from Brazil. It is recommended to brew the drink in a geyser coffee maker.
Jockey 3 in 1
The classic “3 in 1” portioned coffee made by “Jockey” turns into a bright sweet drink with a rich creamy flavor.
Small sachets are presented. Coffee, sugar and milk in different proportions. For those who often travel or are away from home, this option is simply a godsend. It is important to note that such drinks are high in calories (about 50 kcal in one cup). Therefore, people who care about their health and figure should use it with caution.
Jockey coffee prices
The cost of Jockey products is available to every buyer. This is a truly popular brand that is loved for its quality and affordable price.
Table of average prices for Moscow stores (in rubles)
| Name | 75 g | 95 g | 150 g | 200 g | 250 g | 280 g | 450 g | 500 g | 900 g |
| Ground, grain | |||||||||
| Classic, grain | – | – | – | – | – | – | – | 350-500 | 600 |
| Traditional, beans | – | – | – | – | – | – | 240-300 | – | 500-640 |
| Oriental, in grains | – | – | – | – | – | – | – | 400-500 | – |
| Oriental style, ground | – | – | – | – | 150-200 | – | 320-420 | – | – |
| Classic, ground | – | – | – | – | 150-170 | – | 300 | – | – |
| Bavarian chocolate, ground | – | – | 150-200 | – | – | – | – | – | – |
| Irish cream, ground | – | – | 160-200 | – | – | – | – | – | – |
| Italiano, ground | – | – | – | – | 150-200 | – | – | 330-400 | – |
| Amaretto, ground | – | – | 150-200 | – | – | – | – | – | – |
| Traditional, ground | – | – | – | – | 200-300 | – | 300-400 | – | – |
| Ground for Turks | – | – | – | 150-200 | – | – | – | – | – |
| Soluble | |||||||||
| Triumph | 140-200 | 160-300 | 200-240 | – | – | 460-600 | 700-900 | – | – |
| Champion | – | 140-200 | – | – | – | – | – | – | – |
| Imperial | 130 | 150-190 | 250 | – | – | – | – | – | – |
| Favorite | – | 150-160 | 200 | – | – | – | – | – | – |
Soluble Jockey “3 in 1” packaged in 18 g costs 60-80 rubles per stick.
Recipe with "Jockey"
The standard ratio that produces a tasty drink is 100-120 grams of water per 2 heaped spoons of coffee
. What you will need:
- Coffee (“Traditional”) – 3 tsp
- Water – 200 ml
- Milk – 100 ml
- Liquid cream – 15 g
- Sugar
- Turk
Cooking method:
- You need to boil the milk in any suitable container.
- Add sugar, cream and stir
- Brew coffee in a Turkish coffee pot and slowly pour it into milk
- Mix all ingredients
- Pour into a bowl
What is the best Jockey coffee?
It is very difficult to single out any one type from the entire range of the company. The variety of the line allows you to satisfy the taste of any connoisseur. Fans of traditional coffee will appreciate the “Classic” or “Italian” varieties. Flavored drink lovers can choose between the bright citrus flavors of Blood Orange and the subtle vanilla notes of Irish Cream.
Both those who prepare Turkish coffee and those who prefer classic espresso will find their own variety. People who do not want to spend a lot of time preparing a drink choose the Jockey line of instant drinks.
Reviews
An excellent variety of invigorating budget drink with a bright aroma, among analogues - the really best
Jockey does not pretend to be an elite coffee, so customers treat the brand with loyalty and respect. At a low cost, it exceeds all expectations. In the assortment it is easy to choose a drink for every day that would delight you with its pleasant notes and lift your spirits. The quality of the coffee is at a high level, the company's turnover speaks for itself. It also happens that coffee is not to your taste due to individual preferences. Here, as they say, it comes down to taste and color.
Coffee Jockey - reviews
Expert reviews of Jockey coffee are most often positive. They note the high-quality raw materials for creating coffee, the variety of types and tastes, as well as the budget price for a good product.
Coffee lovers buy this brand because they like the variety of products, the pleasant taste and its availability in stores. In addition, retail chains often have discounts on Jockey coffee. You can also purchase Jockey coffee beans, a drink in ground or instant form. A large assortment of types of coffee allows you to find the right option for both lovers of a strong drink and those who for some reason drink coffee with milk, sweet syrup or other additives.
Good and good morning for many people begins with coffee. A cup of aromatic and hot drink helps you cheer up and get ready for the day. But coffee, like any other product, in large quantities is harmful to the body. It is important to know how much instant coffee you can drink per day. Most experts agree that up to 300 mg of caffeine per day (about 3 cups) is considered safe for health.
It is also important to know why you drink water after coffee. Drink a glass of clean water to get rid of dehydration and cleanse your teeth of plaque. In addition, drinking water helps you taste the coffee.
If you drink a large amount of coffee at a time, the taste gradually dulls as the receptors become less sensitive. But once you drink a few sips of pure water, you will again be able to experience the true taste of coffee. It is important not only to choose the right type of Jockey coffee, but also to know how to consume this drink correctly in order to fully reveal its taste.
Irina
Hello, I'm Irina. I have been a coffee expert for over 15 years. Over the past 6 years, I have tried every coffee there is to try and even opened my own coffee shop. Join me on this journey to learn more about coffee at Pokofemanim.ru
How not to buy a fake
The cost is more than affordable (a 250g pack costs 140-190 rubles) - this is truly a popular brand that is actively bought by coffee lovers. The
world market is rich in types of coffee, but there are those who are ready to resell garbage under the guise of original packaging. On the World Wide Web you can find coffee that is several times cheaper than the original, and an inexperienced buyer can fall into a trap. You don’t need to have any special skills to distinguish a fake from an original, just know a few rules.
Place the grains in water. The original will swell and color the water a little. If the grain begins to disintegrate into separate particles in the water and a sediment forms, then most likely it is a mixture of plastic, clay and starch.
Ground coffee is even easier to recognize using the same principle. Pure coffee will remain at the top, and impurities such as ground chestnuts and acorns will settle to the bottom. Ground rye or barley sticks together, forming small lumps, and colors the water a rusty hue.
The main thing in coffee is the rich aroma of the beans; if this is not available, it is better to refuse the purchase
A pinch of coffee is placed on a flat, white sheet and examined for the presence of impurities. There may be particles of a different color and shape.
The original product has a strong coffee smell. If there is none, you should be wary, because it could be chicory.
Counterfeit instant coffee has an empty or rancid-sour taste, because it contains coffee shells, burnt sugar, and chicory. Also check out the products of the brands: Mehmet Efendi, Jacobs Monarch and Davidoff Coffee, Lavazza and Nescafe in our articles.
