Review of Lavazza brand coffee from Italy, what types and features there are

A large number of people in our world love the drink coffee. Many people cannot live a day without drinking a cup or two of aromatic coffee. Some people know how to invigorate themselves with the help of a drink, some like the taste, and some are simply addicted. You can’t argue with everyone, because everyone has their own taste. But it’s worth remembering that coffee has its pros and cons, and in general, you shouldn’t overdo it with any drink or food, even healthy ones. Therefore, it is better to observe the measure.

How much do you know about this drink? Our useful website will tell you everything. Let's look at what Lavazza brand coffee from Italy is and what varieties there are.

Some historical facts

In Italy, Lavazza coffee is known to everyone. The founder of this delicious drink was Luigi Lavazza, who ran a grocery store in Turin. Senor Lavazza did not sit idle. He not only traded, but also experimented with different varieties, creating unusual coffee blends.

By roasting coffee beans before sale, using Arabica and Robusta varieties in different ratios, he quickly achieved popularity: Italians liked the new range of varieties of ground Lavazza coffee. Now they knew where to buy a new caffè to taste.

By 1930, the family business was thriving, people wanted to try the varieties of Lavazza coffee created, to feel its unique taste and aroma. Types of coffee drinks with the lavazza brand grew in volume and began to spread outside the country. Their sale became a profitable business, and positive reviews allowed an increase in coffee exports.

Lavazza was the first to use vacuum packaging for its products. Thanks to this, the varieties did not lose their original taste and aroma during transportation and storage.

Brand history

Lavazza This company appeared at the very end of the 19th century. in Italian Turin. Its founder is considered to be small grocer Luigi Lavazza. It was he who came up with the idea of ​​not only roasting beans and blending different types of coffee, but also packaging them in parchment. Thanks to this, the grains retained their unusual aroma longer. At that time, no one could offer better and more delicious coffee. Therefore, the small grocery store quickly grew into the world's most famous coffee company.

The dawn of this enterprise came in the post-war period. In 1947, the brand's current logo was invented. Despite Luigi's death in 1949, coffee sales not only did not decline, but increased so much that in the late 1950s. the company acquired its own coffee roasting plant.

Now Lavazza has become the largest coffee producer in the world. The company produces many types of it with an excellent blend, differing from each other in the percentage of different types of coffee in one package.

Features of the technology

A curious reader will definitely ask: what is the difference between Lavazza and other coffee brands. How is the Italian drink created and what makes it unique? It is the uniqueness and rich assortment that the 4th generation of the Lavazza family has been working on. The goal is to ensure that the special composition of lavazza satisfies the needs of not only sophisticated coffee lovers, but also unassuming coffee lovers.

For different combinations, caffe uses 60 units of raw materials, trying them in different combinations. To get Lavazza coffee beans or ground, use:

• coffee from the best coffee plantations;
• the latest bean roasting technology;
• multilayer and light-protective packaging.

Thanks to this, the Italian specialty coffee lavazza has gained fans in different places around the globe. Its aroma excites the imagination, and its taste brings warmth and energy from Italy. Coffee lovers have created club coffees, where they drink their favorite lavazza and discuss current problems.

Distinctive features of “coffee fireworks”

To understand the types of lavazza coffee, they take into account the composition, technological processes during its creation, grinding features, as well as the degree of roasting of the beans.

Lavazza coffee ground and beans, of varying degrees of roasting, is classified:

• Scandinavian version of soft roast and golden with a brown tint;
• a medium-roasted Viennese version with chocolate-hued grains and a rich flavor with sweet notes;
• a French variety of deep roasting, causing the beans to be dark brown in color and oily in appearance;
• Italian deep roast with dark beans, strong, rich taste, which contains bitterness.

The grinding feature plays an important role. Ground lavazza has different fraction sizes, which is important during the preparation process in a coffee maker, coffee machine, Turk, or French press. A tasty drink will be obtained with the correctly selected fraction sizes and preparation methods.

Roasted coffee beans are ground at home to your liking and then prepared in coffee machines. But in order for lavazza to be tasty and “delight your heart,” you should take into account the quality of the composition and the grinding characteristics. The ground coffee retains its aroma thanks to its durable and airtight packaging.

It can be difficult to buy high-quality beans or ground coffee of the right brand. This is due to the huge number of counterfeit products. The buyer should be wary of the low price, too bright packaging with stickers, and plastic containers. You should purchase coffee in specialized stores.

Raw materials and production

The geography of raw material supplies is very extensive, including the United States, Africa and Asia. And in 2002, the company launched the Tierra project, aimed at developing agriculture, improving working conditions of the population and the environment in countries such as Peru, Colombia and Honduras.

An integral part of the brand is quality. Each stage, from choosing a plantation location and harvesting to tasting ready-made blends, is controlled by relevant employees. Lavazza has more than 50 training centers, which annually graduate more than 30 thousand specialists.

Production is distributed across 4 factories in Italy and 7 branches in Europe and America. All factories boast automated equipment controlled by computer systems.

History of brand development

As a coffee brand, Lavazza appeared at the beginning of the 21st century, although the founding date is considered to be 1895. At this time, a small shop was opened in the town of Turin selling a wide variety of products, including coffee. It was a new product on the market, and not every buyer had yet become addicted to it. But Luingi Lavazza considered the new direction in trading promising and profitable. He began to expand the purchase of coffee beans from different continents, roasting them and combining them with each other. This is how the first blends of coffee beans appeared.

Previously, only monosarta was offered to the market, so Luigi can be considered the pioneer of coffee blends. Italian Lavazza coffee today includes dozens of types of ground and grain coffee, with different taste, aromatic and organoleptic properties.

Just a few years later, the company managed to expand its business, register as a trademark and purchase several vehicles to deliver its own products. Another of Luigi's innovations was collaboration with cafes and restaurants. The brand independently delivered its products to them upon first request.

Edible cup from Lavazza

Soon the roasting shop was expanded, Luigi developed even more coffee blends, and carried out an advertising campaign for his products. But there were some pitfalls. The Second World War led to the decline of the coffee business, and in order to stay afloat, Lavazza had to sell completely different products. After the war we had to start all over again.

Today Lavazza coffee is a world-famous brand. He owns 4 large enterprises in Italy, one in the USA and one in Western Europe. Its products can be purchased in 80 countries around the world. His coffee is drunk in all famous coffee chains around the world.

The brand's management keeps up with the times, developing new business strategies, offering unusual coffee blends and supporting its partners.

Italians consider Lavazza their best brand, and this is the main award for all 4 generations of leaders from the Luigi Lavazza dynasty.

Types of Lavazza coffee and their description

All types of this drink differ in the different amounts of Arabica and Robusta for each variety.

All these varieties differ sharply in taste and aroma. For example, Qualita Oro is the most classic version of Italian coffee. Medium roasted Arabica beans from Brazil. This coffee variety has a soft honey-floral taste and a strong pleasant aroma.

Pienaroma has a low caffeine level, an unusual sour taste, and is well suited for making cappuccino and lattes. Consists only of Arabica beans.

Espresso coffee – with medium roasted Arabica beans, specially created for brewing espresso.

iTierra is also a rather unusual Arabica, chocolate, with dense foam and thick consistency.

Filtro Classic is designed exclusively for preparation in a coffee maker. It is a blend of South American and African Arabica beans with a floral aroma and a soft, spicy flavor.

Arabica Club with a light pleasant smell and taste is intended for preparing mocha in a geyser coffee maker.

Bella Crema is a magnificent blend of Brazilian and American Arabica beans. The coffee comes out with dense foam and a caramel-vanilla flavor.

Lungo is a drink with a pronounced bitterness and aroma that gives vigor and a surge of strength. Our publication will introduce you closer to lungo coffee.

Are you a coffee fan who also loves ice cream? Then you will be delighted with the iced drink!

Espresso Grand is an Indonesian Arabica coffee, suitable for both cooking in a Turkish coffee pot and in a coffee maker. This is a thick and strong coffee with a slight chocolate flavor.

Gold Selection coffee is one of the best Arabica blends. It has a bright aroma and a light creamy milky taste.

Top Class is a drink consisting of a mixture of Robusta and Arabica. It is considered the standard Italian medium roast coffee with a strong, bitter taste.

Super Gusto is positioned as organic coffee grown in environmentally friendly areas, without the use of chemical fertilizers.

Crema Aroma is used for preparing coffee drinks with the addition of milk. You can prepare it in any way, its soft and delicate taste does not change.

Crema e Gusto Forte is a blend of African Robusta and Brazilian Arabica. It has a strong degree of roasting. Recommended for preparing Americano. Contains large amounts of caffeine.

Super Crema is perfect for any cooking method. This is one of the most popular Robusta and Arabica blends. It has a delicate and light taste.

Crema e Gusto has a distinct chocolate aroma and a spicy, creamy taste. This robusta-dominant blend produces a very strong and rich coffee.

Qualita Rossa is best suited for making coffee drinks: latte or cappuccino. It has a light chocolate aroma and a delicate pleasant taste.

Decaffeinato is the only variety in the Lavazza line that does not contain caffeine. However, the taste and aroma of this mixture are like real coffee. Suitable for any cooking method.

Gran Riserva is a high caffeine variety used only for coffee makers. The taste is slightly sour, but not bitter.

All of the above varieties can be found not only in grains or in ground form. There are also special capsules for coffee machines. Ground coffee also differs in degree of grinding:

• small;
• average;
• large.

Range

Lavazza is primarily coffee beans. For its production, products are used from different regions of the world from Central and South America to Africa and Indonesia. Blends can include from 2 to 10 varieties of coffee beans, giving the finished drink a multifaceted taste and aroma. Some blends contain 100% Arabica, while others are based on strong Robusta. The brand's product range includes ground coffee, instant coffee and capsule products for capsule coffee machines.

The coffee that is offered to customers in the form of beans can also be purchased in ground form, with the exception of a few individual blends. Ground coffee differs in degree of grinding. It can be thin, medium and large.

The most popular brand products:

Paulig coffee beans

• Qualita Oro is a classic of the genre, represented by 100% medium-roasted Brazilian Arabica. Oro has a pronounced coffee aroma and honey flavor;
• Espresso – also 100% medium roast Arabica, ideal for making strong espresso;
• Bella Crema - consists of several varieties of Arabica from America, gives a lush foam and a pleasant vanilla taste with notes of caramel;
• Super Crema - a harmonious mixture of Arabica and Robusta, which gives the drink a unique bitter taste, is considered the brand's most sold product;
• Crema e gusto is the strongest in the product line. Presented with a mixture of African Robusta and American Arabica, highly roasted. The crema is thick and ideal for an Americano;
• Pronto crema – consists of 80% Arabica and 20% Robusta, gives a thick dense foam, has a light caramel tint in taste;
• Pienaroma – distinguished by an unusual sourness in taste, consists only of Arabica. Positioned as the best coffee for lattes and cappuccinos;
• Qualita Rossa – we love it for its pleasant chocolate notes. 70% Arabica coffee. Rossa is ideal for cappuccino;
• Mattino is the only product made from 100% Robusta, harvested in America and India. Mattino is distinguished by its high strength, pronounced bitterness and light chocolate notes;
• Decaffeinato is a decaffeinated coffee made from 60% Arabica beans. It has bright flavors and a good aroma;
• Gold Selection is the most successful blend, consisting of several varieties of Indonesian Arabica. Gives a thick consistency and a pleasant chocolate shade.

The most popular series is Crema. The series products are designed so that every lover of the rich taste of espresso can enjoy it at home. The elite series is coffee capsules. This is only a high quality product, freshly ground and packaged in capsules for single use. The brand has even developed special capsule coffee machines to delight true connoisseurs of the drink with its rich taste and aroma.

Lavazza capsule replicates all the tastes of grain

Lavazza instant is presented in the Prontissimo series: Classic and Intenso in cans and packs with a zip lock. This is a new product of the brand, of good quality with high taste and aroma characteristics.

Italy is a country where the coffee bean symbolizes the beginning and end of the day. People here love coffee so much that they have been drinking it since birth. All over the world, Italian coffee is considered the standard of quality and taste. That is why counterfeits of well-known brands, including Lavazza, are so often found on the market.

Lavazza coffee beans. Price, packaging

The Lavazza brand produces a small amount of coffee beans. Packaging – foil bags weighing 1 kg and 250 grams. Lavazza coffee beans are considered inexpensive for our country - the cost varies between 1170-1500 rubles. per kilogram.

On the domestic market you can find the following products:

1. Top Class medium roast. The standard of Italian blends, a mixture of Robusta and Arabica with a light tart taste;
2. Club (also available ground);
3. Qualita Rossa, ideal for coffee drinks with milk (cappuccino, latte);
4. Pienaroma with a soft, refined taste;
5. Gold Selection – a blend of elite Arabica coffee with a creamy aroma;
6. Gran Riserva for coffee makers (high caffeine content);
7. Super Crema, suitable for any cooking method.

Lavazza coffee lovers also highlight the Indonesian Arabica Grand Espresso. It is from this that you will get a classic strong Italian espresso.

Lavazza coffee ground. Grinding Types

Lavazza's ground range varies in the degree of grinding of the coffee beans. This characteristic is important during preparation - it affects the aromatic characteristics of the finished drinks and allows the taste to fully develop.

The traditional Italian recipe is to brew ground coffee in milk without water. For 200 ml of milk, 1 tsp is enough. spoons of finely ground grains. Sugar is served separately.

The most popular ground product is Qualita Oro medium grind, which is also sold in capsules for capsule coffee machines. The next position is occupied by Espresso and Crema e Gusto. The differences are fine and coarse grinding. These types are united by a special chocolate taste with a creamy tint.

According to experts, good Italian coffee is also represented by the following items:

1. Decaffeinato is decaffeinated;
2. Gran Riserva with a sour aftertaste (no bitterness);
3. Qualita Rossa finely ground;
4. Crema Gusto from an assortment of the best varieties.

Features of Lavazza Oro coffee

Reviews from real gourmets indicate the following - Qualita Oro is an ideal drink with an affordable price. The fruity-floral aroma harmonizes perfectly with a light hint of honey. The cost is quite affordable - for vacuum packaging with a valve weighing 250 grams. you will pay only 290 rubles.

Lavazza Oro coffee beans are medium roast, medium grind. An ideal option for your first acquaintance with the Italian brand. The advantages of the product are simple brewing in a Turk or coffee maker. Can be used for any type of coffee machine. An amazing honey aftertaste smooths out any imperfections. Although expert assessment indicates their absence.

Interesting: this product is suitable for preparing iced coffee (freddo), popular in Italy.

The recipe is simple: the brewed drink is cooled, then sugar, cream, and milk are added to taste. After thorough whipping, the finished cocktail is served in an Irish glass.

Lavazza Crema e Gusto finely ground

Admirers of the delicate foam on the surface of the drink have special respect for Lavazza Crema Gusto products. This is an amazing blend of African Robusta (70%) and Brazilian Arabica (30%).

Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste. Fine grinding makes it possible to enjoy the luxurious aroma of elite varieties. An excellent ingredient for coffee and milkshakes. Reviews indicate the attractive price of the product - for a 250 gram package with delivery to your doorstep you will pay approximately 210 rubles. (average price).

Important! The heavily roasted Crema e Gusto Forte brand is distinguished by its increased strength compared to its creamy counterpart. Recommended for preparing classic Americano with an original taste. Carefully read the name of the blend on the packaging.

Delicate Lavazza Crema e Aroma

Connoisseurs of special, sophisticated coffee drinks must try the delicate taste of Crema e Aroma. Its features:

• Arabica predominates in the blend (80% versus 20% Robusta);
• forms a thick dense foam on the finished drink;
• Available for sale at prices starting from RUR 200. for 250 grams;
• ideal for real Italian espresso.

Important! It is customary to serve espresso in small, thick-walled porcelain cups. Do not fill the container completely - only a half-filled cup can convey the flavor bouquet and harmony of aromas.

Lavazza Rossa – coffee with a twist

The small percentage of robusta in this blend (only 30%) made the drink delicious. It was appreciated by elite restaurants - in the vastness of Italy, this coffee can be ordered in any prestigious establishment. Qualita Rossa is a fairly strong drink, successfully complemented by interesting chocolate notes.

Budget price category: for vacuum packaging 250 g. retail outlets ask for approximately 300 rubles. The soft, velvety taste with a long sweetish aftertaste and slight bitterness especially appeals to lovers of strong cocktails with milk.

Italian classic – Lavazza espresso

Lavazza Espresso coffee is a special blend created specifically for Italian traditional espresso. A delicious blend of African and South American Arabica beans, roasted to medium, with a medium grind.

Lavazza espresso coffee is popular in most countries of the world, and is only gaining momentum in our market. With decent quality, the product is inexpensive - for 250 grams you will pay about 280 rubles. You can find offerings in beans (like Grand Espresso).

Strong coffee has a rich taste and creates foam when brewed. The Espresso Grand blend is distinguished by the origin of its coffee beans - this unusual mixture with chocolate tones comes from Indonesia.

Reviews

Marina: My favorite Lavazza is Qualita ORO. Everything about it is harmonious: taste, smell and grind. You can brew it in a cup; there will be no grounds left on your tongue. I like the lack of bitterness, this also confirms that there is no robusta in the coffee - only Arabica.

Evgenia: I love strength and bitterness in coffee. I found one at Lavazza - this is Matino. Consists only of 2 varieties of Robusta. Only he gives me a boost of energy every morning.

Karina: I like Crema Aroma the most in the line of the Italian brand. The good foam that appears even after brewing in a cup is captivating. For me this is one of the indicators of good quality coffee.

Lyudmila: Lavazza Crema Gusto - this is what is presented in every store. Other types of brand products are rare. I love this coffee, but I would like to try other blends, I read about unique blends like Lavazza Club and others. Need to order online.

Reviews about the manufacturer Lavazza

In Italian coffee shops you can find a wide range of coffee drinks, differing in recipes. It is difficult to find certain types of flaws in the reviews of fans of the brand: almost all blends find their admirers.

Important! A large percentage of Robusta indicates astringency in taste, pure Arabica is more delicate. But to select “your” variety you will have to experiment.

Mocha, macchiato, coretto (with alcohol), Romano or glace - any drink with grains from the Italian company turns out delicious and unforgettable. Should you put off the true pleasure of coffee?