Coffee Jockey: description, production history, assortment and types of brand

History of origin

The secret is simple - all Jockey products are quite affordable, and the quality is not inferior to many elite brands. Today, every resident of the CIS knows the bright packaging of this coffee, and St. Petersburg never tires of inventing new blends and maintaining the quality of those already loved. To do this, it imports green beans of the best Arabica beans from 15 countries on different continents.

The brand appeared on the territory of the Russian Federation in 1999. Since then it has been constantly evolving:

expands the range;
simplifies the pricing policy of goods;
maintains the quality of the product composition at a high level.

The main purchasing sites are India, Brazil, and Ethiopia. Yes, sophisticated and spoiled coffee lovers disdain coffee from the economy segment, but ordinary customers are not even going to give up their favorite product. “Jockey” products have already won 30% of the coffee market in our country, and these figures speak volumes about its excellent taste.

The key to the success of St. Petersburg coffee is not only excellent grain from the world's best plantations, but also modern processing, grinding and packaging technologies.

Company Description

The manufacturer of the Jockey brand is a company from St. Petersburg “Orimi Trade”. All the company's products are of high quality and reasonable prices. The company is actively developing every year, expanding its range and simplifying its pricing policy. To produce various varieties, green coffee beans of the highest category from all over the world are used. The production process is fully automated. The company uses the most modern equipment.

Green coffee beans are roasted, combining different varieties together. Each of them has its own characteristics, thanks to which an original and harmonious coffee composition is created. An important stage in production is roasting. The green grains themselves have no taste or aroma. All flavors are revealed during roasting.

The Jockey brand is in great demand among consumers

Production Features

The holding works with Arabica and Robusta, purchasing unroasted beans from Central and South America, Africa, Asia and Oceania, that is, all regions where coffee grows. Each variety is roasted separately to reveal its best characteristics, and then technologists mix them into blends. Hundreds of kilograms of beans are roasted every day, and they are immediately packed into vacuum or packs with a degasser.

The entire process is fully automated. The operator sets the required values, and then all the work is done by machines, checking the processing time and packaging down to the second. The ground is ground depending on the variety and characteristics of preparation. The plant has passed European certification, so it offers customers only high-quality products.

Assortment of coffee "Jockey"

The Jockey brand line today offers the following types of coffee products: grain, instant, ground, freeze-dried and flavored.

Classical. The product contains selected Arabica beans from Uganda, Brazil, Mexico and India. The classic Jockey coffee includes Mexican Arabica, which fills the taste of the finished drink with vanilla notes. And the strength is added by Brazilian varieties. The grain product is sold in foil packs, and the ground grain product is sold in vacuum packs. This Jockey can be prepared both in a Turk and in coffee makers, French presses, thanks to the medium degree of grinding.
Oriental. Oriental-style “Jockey” coffee is distinguished by memorable fruity notes, a hint of chocolate and a tart, subtle wine trail. All this is achieved due to the fact that a mixture of grains grown in the fields of Central and South America and Africa is used for its production. This blend can be brewed in different ways: in a coffee machine, a Turk, or even an ordinary mug. In the store, this drink can be found in portioned foil bags of different weights or in tin cans.
Traditional. This type contains a mixture of Arabica beans from different countries. The medium grind product makes the coffee rich, with a slight bitterness in taste. It is the strongest of the entire range. Ideal for brewing in a Turkish coffee pot or coffee maker.
Caffe Italiano. If you want to experience the rich Romanesque culture and enjoy a flavorful drink, then this brand is just for you. To create it, the manufacturer used the best varieties of Mexican, Ethiopian, Brazilian, and Indian Arabica. “Jockey” Caffe Italiano has a dark roast, which, combined with fine grinding, allows you to prepare traditional Italian espresso with a refined taste and golden crema. You can even brew it in a mug.
Bavarian chocolate from Jockey. This blend will be appreciated not only by coffee lovers, but also by those with a sweet tooth. The drink contains Arabica beans from the best plantations in Brazil. The noble aroma of Bavarian chocolate “Jockey” with an exquisite chocolate tint can lift your spirits and warm you up in any weather. It will best reveal its qualities when brewed in a geyser-type coffee maker, but a Turk or even a regular cup will do.
"Jockey" with Irish cream. Its creamy taste and aroma go well with the rich taste of the Brazilian drink. Coffee "Jockey" Irish cream is ideal for creating coffee-based cocktails. Like all other instant drinks, this one with Irish cream has a rich taste and incredible aroma that can compete with grain. On sale it is found in foil bags or glass jars.
"Jockey" red orange. Ground coffee of this brand has an exotic aftertaste of orange without any bitterness. The taste is sweet with tart notes, the aroma is noble, slightly piquant. The producers managed to achieve a sensual blend with aromatic citrus thanks to the addition of a special variety of Brazilian Arabica.
"Jockey" hazelnut. This drink, made from exquisite dark-roasted Brazilian Arabica beans, has a warming effect and is distinguished by a sweet aftertaste and a delicate hazelnut aroma. Thanks to the special grinding, it can be prepared in a geyser coffee maker, cezve, or even in a cup.
"Imperial". South American coffee varieties give the instant drink a fascinating aroma and taste of chocolate and caramel. The product was created using a special freezing technology.8.Champion. Powdered coffee is made from American and Indian beans and has a high strength.
"Triumph". This instant option is created for coffee lovers - lovers of weak coffee with a delicate, balanced taste and refined noble aroma. Its bright taste and aroma are no worse than a ground drink brewed in a Turk. This was achieved thanks to medium roasting and new production technologies (vacuum freezing) of crystalline coffee from beans brought from Guatemala, growing on the slopes of volcanic mountains.
"Champion". The drink is characterized by that bright and rich coffee taste that many remember from the Soviet past. Packaged in tin cans.
"Favorite". At the heart of the freeze-dried product, exquisite varieties of Latin American Arabica coffee form a rich, strong taste and excellent sensual aroma. Coffee granules, thanks to modern processing technologies, retain the beneficial properties of coffee beans.
Jockey "3 in 1". A 3-in-1 drink is always distinguished by its calorie content. One cup of this coffee contains approximately 50 kcal, while a cup of regular ground coffee weighs only 2-4 kcal. The Jockey brand is not only a rich assortment of flavors, but also a variety of packaging and weight. Thus, the ground product can be purchased in vacuum briquettes of 100, 200, 250 grams. Coffee beans are sold mainly in large 500-1000 gram foil packs.

offers its customers a wide selection of different brands, among which even the most demanding coffee lover can find something he likes.

Manufacturing technology

To make coffee, the manufacturer purchases beans from countries such as Brazil, India, and Ethiopia. These countries occupy leading positions in the world coffee export market.

When making Jockey coffee, several roasting technologies are used: dark, medium and light. The lightly fried type has a slight sourness. Most often, medium roast coffee is found, in which the drink has a rich and bright taste.

By vigorously roasting the beans, you can completely get rid of the sour taste and get a bright and rich drink. But the stronger the roasting, the more subtle floral, citrus, and woody notes of flavor are lost. In the Jockey brand, even the most sophisticated coffee lover will be able to choose the right drink for themselves.

The coffee production process is fully automated. After roasting and grinding, the coffee is vacuum packed or packaged in a glass or plastic jar to preserve its aroma and taste. Any of the listed packaging is chemically inert, which means that coffee will not absorb foreign odors and tastes.

Benefits of choosing Jockey coffee beans

Connoisseurs most often turn their attention to natural coffee supplied in beans. This is due to the fact that grain raw materials allow the coffee lover to independently select the grind coarseness for the desired degree of development of its taste and aroma. This drink gives off maximum flavor, making it truly invigorating and aromatic.

The product in grains retains its taste longer if they were crushed immediately before cooking.

To prepare a drink from Jockey beans at home, you will need a coffee machine or a Turk. Before using them, the beans are ground using a coffee grinder, taking into account the desired degree of grind coarseness. A more delicate drink can be obtained without grinding the grains into a powder.

But in this case, you will need to use a professional coffee maker or repeat the process of heating coffee beans and water in the Turk 3-4 times.

Grain grinding degree

The brand produces coffee products of varying degrees of grinding, which should be taken into account when preparing the drink. Each type of brew requires a specific grind.

Coarse grinding of beans is suitable for those who brew the drink in a press kettle. It is presented in Jockey Traditional or Classic.

If you are buying a product to be prepared in a coffee machine or geyser coffee maker, then you should choose finely ground beans. These are presented in Jockey Italiano and all flavored types.

A very fine grind is suitable for brewing a drink in a Turk or cup. In the morning, it is advisable to prepare medium-roasted coffee, which contains caffeine. It will fill the body with strength and energy. In the evening, it is better to brew a dark roast drink. It will turn out soft and tender and will not cause insomnia.

What type of coffee is better

It is difficult to say which type of Jockey coffee is the best. Thus, lovers of Jockey ground coffee will enjoy such types as oriental dark roast coffee with a bright taste or unusual Bavarian coffee with the aroma of chocolate. The brand offers types of fine, medium and coarse grind coffee. You can also find unusual types of ground coffee, such as Jockey Blood Orange.

What is the best instant coffee to drink? If you prefer an instant drink that is quick and convenient to brew, then it is important to buy granulated coffee or a finely ground drink. We recommend taking a closer look at the finely ground coffee Jockey Italiano or the granulated instant drink Jockey Favorite. And lovers of unusual combinations will definitely appreciate Jockey coffee with Irish cream, which can be used to create coffee cocktails.

Jockey Amaretto Recipe

To prepare an aromatic invigorating drink, you will need a Turk, it is better if it is made of copper. Prepare coffee, sugar and clean water.

First, warm up the empty Turk over the fire. Then sprinkle Jockey with amaretto. For one serving of the drink you will need one teaspoon. Pour one hundred and fifty milliliters of water and place the container on medium heat. As soon as the foam starts to rise, turn off the heat. Stir and pour into a cup. Add sugar to taste and enjoy the noble drink.

The rich assortment of Jockey coffee provides the opportunity for each customer to choose a drink to suit their taste. A high quality product is produced in different packages at an affordable price. The taste of this drink will appeal to any connoisseur of real coffee.

How to make coffee

Thanks to special vacuum packaging, ground coffee Jockey in the Oriental style retains its best qualities and delicious aroma for a long time. This type of food is very easy to prepare. Simply pour boiling water over it and enjoy a pleasant drink.

The correct process of preparing coffee beans should include several steps:

The grains must be ground immediately before cooking. This will avoid loss of flavor. The grind should be fine.
You need to choose soft water so that there is no smell.
Coffee should be poured with cold water so that the beans can better release their aroma.

If the drink is prepared in a Turk, it is important not to let it boil. As soon as a thick cap rises, you need to immediately remove it from the heat. Oriental Jockey coffee, both beans and ground, is an excellent choice for drink connoisseurs. The bright taste and aroma will help you recharge your batteries in the morning.

Cost and purchase of coffee

The price is more than affordable - this is truly a popular brand that is actively bought by a variety of people. The price is definitely favorable for this level of quality. We present average prices from Moscow online stores.

You can buy the brand’s products in almost any store: it is sold at individual retail outlets, in supermarkets, on the market, and on the Internet. You can order it at Perekrestok or Utkonos, on Ozone. Almost everywhere they sell coffee, there will be this real people's brand. And they are actively buying it!

Reviews

Customer opinion about the brand is mostly positive: customers love the wide range of formats and shades, as well as exceptional quality at an extremely affordable price. Average rating: 4.5/5.

“An excellent variety of invigorating budget drink with a bright aroma. I tried different ones, there is a burnt one, there is a light one, but for every day and at this price it suits me perfectly. Among analogues it is truly the best. I definitely recommend!” – Marina, Simferopol

“Jockey's flavored varieties are something special. I have never tasted such delicious drinks! I usually have at least two types, sometimes all three. It's SO delicious!! I drink it in the morning and throughout the day, and it’s excellent black, with spices, and with milk. In general, I like everything!” – Katerina, Moscow

“I don’t drink coffee often, but I usually have Jockey at home. Both for me and for friends. I just found an inexpensive and high-quality brand for myself, and I don’t see the point in experimenting further. Everything suits me". – Taras, St. Petersburg

Overall, we definitely recommend the brand, especially the flavored varieties. You might like the 3 in 1 option, or grainy, or bold. But it's worth trying.

Flavored

Aroma compositions are added to coffee (bean and powder) during roasting, giving it an interesting taste and pleasant aroma.

The elegant creamy vanilla aroma harmonizes perfectly with the deep and dense taste of real Brazilian coffee.

Irish cream

It tastes like cream and brandy. It has a delicate aroma and strong taste. The blend appealed to many coffee lovers.

Bavarian chocolate

Ground coffee with a touch of classic European dessert is a real find for coffee lovers and those with a sweet tooth.
Invigorating, thick, with a pleasant chocolate taste. Ideal in combination with milk and sugar.

Hazelnut

A drink for those who love light, aromatic coffee with a nutty flavor. The drink reveals itself from different sides, which makes it indispensable in the morning.