The history of this type of coffee drink originated in the Northern country - Finland back in 1876. At the moment, Paulig is considered one of the most popular types of coffee in the Baltics, as well as in some parts of Russia. Many years of experience quite reasonably test the quality of the brand produced. The main characteristic of this coffee is its excellent aroma and taste, as well as the possibility of easy preparation at home. What is noteworthy is that the products of this brand are very often presented in quite different price segments, packaging and degree of roasting of coffee beans.
Coffee Paulig President
The most popular variety is Paulig President coffee.
It is made from freshly roasted Arabica beans. The rich and intense aroma of the drink is obtained due to the fact that it contains a mixture of grains that have been roasted until light in color.
Ground coffee of this type can be found in packages from 75 to 500 grams, and the drink as beans is available only in packages of 250 grams.
You probably know that to make cappuccino coffee you need to thoroughly whisk the milk. To simplify this process, special coffee machines were invented, such as the Nespresso cappuccino machine.
Have you already tried mate green tea? This tea is from the country of Paraguay, which has a tonic property, more details in this article.
Kinds
When choosing a type of Paulig coffee, first of all you should pay attention to the shape and integrity of the beans. They should be intact and evenly colored. Real coffee, without an airtight container, retains its taste and aroma for 40 days. Then it may weaken.
Types of roasting Paulig coffee beans:
- light, or Scandinavian;
- average, or American;
- full, or Viennese;
- strong (French);
- Italian (maximum_.
Interesting!
Each roast has its own taste qualities. The weaker it is, the less characteristic bitterness is felt.
Paulig Classic
The most popular roast type is American. The even brown grains are grown in Central America, but the variety was developed by breeders in the United Arab Emirates. Long aftertaste, nutty aroma. You can buy ground and beans for all cooking methods.
Paulig Arabica
Viennese roast. The taste is sweetish, velvety, with a pleasant bitterness. Forms a dense cream-colored foam. Suitable for all types of cooking. With standard brewing, a moderate bitterness appears. No matter what kind of coffee you buy - ground or beans - the taste of the drink will not change.
Paulig espresso
Fans appreciate it not only for its taste, but also for its quality. The roasting is complete - 3 degrees and, what is very important, even. Opening the pack, it is impossible to find greenish or pale grains. Ideal for cooking in a Turk, but you can also brew it simply in a mug. The drink comes out with a persistent foam, strong and aromatic. It has a long aftertaste and goes perfectly with cream, cocoa, cinnamon and other flavorings.
Paulig Capsolo
By creating drinks with a soft, elegant taste and long aftertaste, experts took into account all the wishes of consumers. Each package contains 16 capsules.
Types and description of Paulig coffee in capsules:
- Brazil - from Brazilian varieties, Viennese roast, mild taste.
- Cafe au Lait - you can brew a soft drink (light processing) or with milk. The package contains 8 coffee capsules and the same amount of milk formula;
- Cafe New York - the drink is dense and moderately strong;
- Espresso Fortissimo - medium roast coffee beans from South and Central America;
- Espresso Ristretto - contains only Indian Arabica;
- Espresso Supremo - Arabica creates a slight sourness, a fruity tint and a chocolate aftertaste;
- Guatemala - combines softness and astringency, can be consumed cold or hot;
- Juhla Mokka Paulig - light roasting, hint of nutmeg, almost no bitterness;
- Mexico - Arabica, a drink with a slight almond flavor;
- Moccachino - natural coffee taste and long chocolate aftertaste;
- Parisien is a piquant and sour drink;
- Presidentti Tumma Paahto - strong roasting allows you to create a balanced and strict taste;
- Espresso and Crema Latte - there are 8 capsules of each type in a package, the sweetness is natural, there is no cloying. Low lactose content.
Attention!
Not only are different types of coffee packaged in capsules, allowing you to create drinks with a unique taste, but also the base for hot chocolate.
Paulig Extra
Medium roast, a mixture of Arabica and Robusta - 70:30. The drink has a classic taste. More often you can find packages with ground coffee. The beans are grown in Central and South America.
Paulig Classic
The taste of Paulig Classic coffee is also well received by consumers in the Baltic countries, Ukraine and Russia. It has an exquisite aroma as it is fried to medium.
This type of coffee is made from the Arabica variety. Consumers are offered a choice of Paulig Classic in ground form and grains.
Thanks to this, you can prepare coffee in different ways. Ground coffee is sold in packages from 100 to 500 grams, and beans in 250 gram packages.
Making coffee in a Turk remains the most enjoyable method of preparation for gourmets from Russia. Especially for them, the Paulig company produces all types of specially ground coffee that are suitable for this method of brewing.
But for those who don’t like or don’t know how to brew coffee, there is Mocha in-cup coffee. It can be brewed directly in a cup, which does not require much time.
Composition and production
The success of the company is ensured primarily by its approach to the selection of raw materials. When there was no brand yet, the young entrepreneur chose a raw material base based on high-quality coffee. He purchased green grains from South and Central America and Arab countries only from reliable suppliers. Under his leadership, unique technologies were developed and coffee roasting plants were installed - the first in the Nordic countries.
The Institute for Popularizing the Drink was opened only in 1980. But before that, the company had already gained a foothold in the market, becoming a large international concern. Starting from 2022, purchases are carried out through partner programs. At the same time, the company helps farmers with whom it enters into contracts to improve their quality of life.
Unique flavors are created through a combination of Robusta and Arabica. The first type is considered cheaper, takes longer to ripen and has a coarser aroma. The variety’s small homeland is the Congo River basin, from where it has spread to plantations all over the world. Arabica is grown only in high mountain areas, since a certain humidity and temperature are required to create a bouquet.
The Paulig company independently produces packaging that protects against foreign odors and pathogenic microorganisms. Modern bags are equipped with valves that release carbon dioxide that accumulates during storage. Coffee is packaged in paper, foil or plastic bags and aluminum cans. Capsule options are packaged in cardboard packaging.
The Russian market receives goods from a factory in Finland (Helsinki) and from a coffee roasting plant in the Tver region. The launch of the new plant strengthened the position of the European company in Russia.
Paulig Espresso Original
The Paulig Espresso Original coffee variety combines a mixture of dark roasted beans that have a very mild taste. It is very reminiscent of Italian coffee. This type of coffee is suitable not only for making espresso, but also for drinks based on it: Americano, lungo, ristretto, dopio...
Prices and where to buy
The cost of Paulig coffee is low, it is truly a budget mass product, so if you just want to cheer up in the morning or still cannot distinguish the nuances of flavors of beans from individual plantations, you should try this brand. Here are the estimated prices for Paulig coffee from several online stores in Moscow:
- Grain Arabica, 1000 gr. – 700 rubles;
- Espresso Originale, 1000 gr. – 1200 rub.;
- Presidentti Original, 250 gr., ground – 300 rub.;
- Ground Presidentti Gold Label, 275 g – 350 RUR;
- Mokka, 500 gr., grain – 330 rub.;
- Arabica, 250 gr., grain – 260 rub.
Conclusions:
- Paulig coffee is produced mainly for the Baltics, Finland and the market of the former CIS countries.
- Finnish and Russian products enter our market.
- The assortment includes natural coffee, ground or beans, in different packaging.
- Prices are as affordable as possible; there are often promotions or discounts.
- According to customer reviews, not everyone likes the drink; there are both negative and positive opinions, so it’s worth trying it in person.
You can buy Paulig coffee almost everywhere: it is sold in most supermarkets and chain hypermarkets, in small retail outlets and at the market, it can be ordered at Perekrestok and Utkonos, as well as in many other online stores. There will definitely be no problems with the purchase!
Espresso Barista
An interesting variety of Paulig coffee is Espresso Barista.
It has a sour, sweet and bitter taste, harmoniously combined together. This taste is provided by the highest grade Arabica and Robusta.
Coffee is offered only in kilogram packages.
To brew Paraguayan mate tea I use special utensils: calabash and bombilla. Calabash is traditionally made from a special variety of melon.
One of the most tonic teas in the world, Pu-erh tea, is produced in China. Read more about how to choose pu-erh here.
Do you want to know how to lose weight simply by drinking special tea? Read the instructions for using Turboslim tea at the link: https://ahotcup.com/chai/drugie/turboslim-chajj-dlya-pohudenyja.html
Reviews
Katya: “For many years I preferred Paulig from the Classic series. I liked the softness of this drink, the subtle, unobtrusive aroma, and the cheerfulness that it gave me. I recently tried capsule espresso and cappuccino and realized that this is real coffee. It has such a bright aroma and a very rich taste. I don't think it's just the coffee machine. The product itself is very good."
Anna: “The brand is proven, familiar to many, reliable, but its products are mediocre, not to my taste.”
Ksenia: “President is a good, and most importantly, budget product. I like it as a sleepy morning drink that helps me wake up and get ready for work.”
Inessa: “I tried almost the entire line of Paulig products. I can say that the quality of the whole grains is good, they are evenly roasted, not overcooked, and smell good. The drink made from them is foamy, quite aromatic, but it is not strong enough. But the ground coffee is so-so. There is no zest in it, nothing that can catch your attention and due to which it can become a leader among other jars and bags. My opinion: if you buy, then only Paulig in grains; ground cannot compare with it.”
Capsule coffee Paulig
Among the types of Paulig coffee there is a line of capsule drinks prepared in special coffee machines.
The convenience and speed of preparation of this drink has become indispensable for the modern coffee gourmet. Despite the simple preparation, the coffee retains its amazing aroma and unique taste.
Among capsule drinks you can find varieties of coffee such as black and cappuccino. You can also find thick cocoa and Paulig tea.
Due to the fact that Paulig always strives for consistently high quality of its products, it has proven itself well in the international market.
This world-famous coffee brand is one of the most popular in Europe, Russia and the Baltics. Its cost is quite high, but most gourmets are convinced that it is justified by the amazing taste, aroma and quality of the coffee.
History of the Paulig brand
In 1876, German entrepreneur Gustav Paulig moved to Switzerland and organized the supply of colonial goods, including green coffee beans. In 1907, the founder of the company died, and his wife took over management. She placed her bet on this product. The letter “P” appeared on the packages - a trademark.
Bertha acquired a large plot of land and entered into an agreement with a Danish entrepreneur. Since then, the expansion of the company began. By 1926, in addition to the factory, the Paulig network included 25 coffee shops and a bakery where baked goods were baked specifically for drinks.
In the same year, the son’s girlfriend, Paula, became the face of the company. A label appeared on all products - a girl in national costume pours a drink from a copper coffee pot. By 1990, the company had strengthened its position in the European market, established relationships with trading partners around the world, and opened trade offices in St. Petersburg and Moscow. Production is constantly expanding, the company keeps up with the times and is one of the leaders in the production of natural coffee.
